SaaS Connect - SaaS Partnerships & SaaS Leaders
Activity Overview
Episode publication activity over the past year
Episodes
Growing with Integrations
12 Sep 2023
Contributed by Lukas
On this episode, Krish Ramineni, CEO at Fireflies.ai, gives his perspective on building product partnerships through integrations as a key growth driv...
Keys to Competing Yet Collaborating With Fellow ISVs
07 Sep 2023
Contributed by Lukas
On this episode, Pravin Arokyaraj, Director of Strategic Partnerships at Zoho Corporation, shares his perspectives on navigating partnerships with com...
How SaaS Companies Drove Us Insane as a Channel Partner
05 Sep 2023
Contributed by Lukas
On this episode, Sudhir Nambiar, Co-Founder and CEO of xAmplify, talks about the prevailing discussions on effective partner programs and engagement s...
7 Years Into Building a Partner Strategy: Check-in and Lessons Learned
31 Aug 2023
Contributed by Lukas
On this episode, George Kyriakis, Sr. Director Business Development and Partnerships at FreshBooks, talks about his experience in partnership-based bu...
Aligning With Leadership
29 Aug 2023
Contributed by Lukas
On this episode, Bill Lipsin, Managing Partner at The Brody Group, explains the importance of aligning with leadership. He dives into the challenges o...
How To Attract Partners to Your Program
24 Aug 2023
Contributed by Lukas
On this episode, Nikunj Sanghvi, VP, Alliances and Business Development at Caspio, a leading low-code development platform for online database applica...
Case Study: How G2 Partners With Marketplaces
22 Aug 2023
Contributed by Lukas
On this episode, Christine Li, VP of Partnerships and Enablement at G2, discusses the importance of reviews and social proof in the software industry....
Selling SaaS to SMBs — What's Working Now?
17 Aug 2023
Contributed by Lukas
On this episode, Stu Richards, CEO at Bredin, shares valuable insights on selling SaaS solutions to SMBs. He and his team conducted a survey of SMBs ...
Building an Ecosystem Marketplace
15 Aug 2023
Contributed by Lukas
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, talks about building an ecosystem marketplace. Taking inspir...
Why (and How) To Build a B2B Affiliate Marketing Program
10 Aug 2023
Contributed by Lukas
On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Fe...
The Partner Napkin
08 Aug 2023
Contributed by Lukas
On this episode, Sunir Shah, CEO at AppBind and President of Cloud Software Association, discusses high-impact partnerships and the importance of cust...
How To Build an Ecosystem Business Model
03 Aug 2023
Contributed by Lukas
On this episode, Kenny Browne, Founder and CEO of Partner Fleet, gives a masterclass on building an ecosystem business model. To boost revenue effect...
Would You Benefit From the HubSpot Startup Partnership Program?
01 Aug 2023
Contributed by Lukas
Kelsey Gernert Aina, Principal Head of Startup Growth and Partnerships-Americas at HubSpot, joins this episode to talk about the startup partnershi...
The ABCs of Technology Partner Management
11 Jul 2023
Contributed by Lukas
On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, hosts a MasterClass on the ABCs of technology partner...
Tech Integration Marketplaces
27 Jun 2023
Contributed by Lukas
On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, and Ashi Aber, Head of Technology Partnerships at Gong, host ...
What Sort of Partners and Partner Leaders Do Saas Companies Really Need?
20 Jun 2023
Contributed by Lukas
On this episode, Rob Spee, SVP, Global Channel and Alliances at BeyondTrust, a worldwide leader in privileged access management, is joined by Lana Kin...
Putting the Partner Experience at the Center
30 May 2023
Contributed by Lukas
On this episode, Kelly Sarabyn and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Advocate at ...
Growing Partnerships Through Integrations
25 Apr 2023
Contributed by Lukas
On this episode, Mark Brigman, CEO at PARTNERNOMICS, and Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions and Owner of ProCore Reso...
Building an App Marketplace and Why It Matters
03 Apr 2023
Contributed by Lukas
On this episode, Cody Sunkel, Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding, Pr...
Strategies for Partnering With Cloud Providers
28 Feb 2023
Contributed by Lukas
On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast...
Creating Intentional Wow Partner Experiences
16 Feb 2023
Contributed by Lukas
On this episode, Dannielle Sakher, Executive Member at Cloud Software Association – a SaaS partnership network – and former Team Leader of Partner...
Developer Evangelism Boosts Partnerships
14 Feb 2023
Contributed by Lukas
On this episode, Nicolas Grenié, Developer Advocate at Typeform.com — a company that specializes in online form building and surveys — speaks abo...
Building Better UX Practices for Your Integrations
09 Feb 2023
Contributed by Lukas
On this episode, Ryan Lunka, Co-Founder and Chief Executive Officer at Blended Edge, and Cody Sunkel, Co-Founder and VP of Growth at Partner Fleet, di...
Winning Partnerships With Companies That Have Been Around Longer
07 Feb 2023
Contributed by Lukas
On this episode, Patrick Cleary – Director of Strategic Partnerships, US at Wayflyer – a financing provider for e-commerce companies – shares ho...
Talkdesk Partner Strategy and Secrets of the Past, Present and Future
02 Feb 2023
Contributed by Lukas
On this episode, Walla Oriqat – Director at Talkdesk AppConnect* – shares the AppConnect partnership strategy, lessons learned and secrets o...
The Key to Successful Agency Partnerships in 2023
31 Jan 2023
Contributed by Lukas
On this episode, Alex Glenn, CEO at Partnerhub, and Sunir Shah, CEO at AppBind, discuss the keys to successful agency partnerships in 2023. Partnerhub...
Nick Valluri - Switching 3 Tech Partnership Philosophies
26 Jan 2023
Contributed by Lukas
On this episode, Nick Valluri, Head of Partnerships at Coda* — a collaborative all-in-one doc platform — shares how he came to switch his three te...
How To Win With Google
24 Jan 2023
Contributed by Lukas
On this episode, Samrah Khan, Global Head of Industry Technology & Data Partners at Google, explains how to win with Google in a partnership scena...
Navigating Microsoft Is an Employee-Based Network Approach
19 Jan 2023
Contributed by Lukas
On this episode, Neeti Gupta, Head of Hyperscaler Business Development and Alliances (Microsoft) at VMware — a cloud computing and virtualization te...
The Value of Tech Partnerships From Two Viewpoints
17 Jan 2023
Contributed by Lukas
On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tec...
Succeeding in the European Partner Ecosystem
12 Jan 2023
Contributed by Lukas
On this episode, Bernhard Friedrichs, Founder of PartnerXperience and Rob Rebholz, Co-Founder and CEO at Superglue, speak about succeeding in the Euro...
Salesforce Partnership Keys for Success and the Power of Simplification
10 Jan 2023
Contributed by Lukas
On this episode, James Huang, SVP Alliances at Copado — a low-code platform that helps companies deploy Salesforce faster — explains how the compa...
Building a Strategic Partner Program and Using CSAT as a Benchmark
05 Jan 2023
Contributed by Lukas
On this episode, Lauren Salanitro, Co-Founder of Women of Customer Success, and Partnerships Lead at Vanta, an organization that helps companies achie...
Our Journey With Salesforce AppExchange as an Accelerating Kickstarter
03 Jan 2023
Contributed by Lukas
On this episode, Charles Yang, Senior Director of Product Management at ScreenMeet, and Tehsin Daya, Head Of Partnerships at Groove, share their journ...
Lessons Learned Building Snowflake’s Ecosystem From Scratch
15 Dec 2022
Contributed by Lukas
On this episode, Tarik Dwiek, Head of Technology Alliances at Snowflake — a single, global platform that powers the data cloud — speaks about less...
Creating a Difference in the Market for Hypergrowth and Success
13 Dec 2022
Contributed by Lukas
On this episode, Maria Pergolino, Chief Marketing Officer at ActiveCampaign, speaks about finding differentiation and what ActiveCampaign did to creat...
How Salesforce’s Core Values Encourage Trust and Innovation
08 Dec 2022
Contributed by Lukas
On this episode, Amy Gorman, Vice President ISV Sales at Salesforce, shares her journey at Salesforce starting in 2004 and the lessons she’s learned...
Building the First Workplace Enterprise Partnerships Ecosystem
06 Dec 2022
Contributed by Lukas
On this episode, Amelia Kirby, Global Head of Technology Platform Partnerships, Work Products at Meta, speaks about the three key learnings building M...
Do Partner Commissions Attract and Retain Digital Agency Partners?
01 Dec 2022
Contributed by Lukas
On this episode, Alex Glenn, CEO at Partnerhub, a platform for digital agencies and tech solutions, talks about whether partner commissions attract an...
Getting the Ecosystem To Sell Together
29 Nov 2022
Contributed by Lukas
On this episode, Amit Sinha, President at WorkSpan — a platform for automating and scaling co-selling businesses — talks about getting ecosystems ...
Cloud Software Association - Upcoming Plans & Events
22 Nov 2022
Contributed by Lukas
On this episode, Sunir Shah, President of Cloud Software Association, speaks about upcoming plans and events by Cloud Software Association, a SaaS par...
Building and Replicating a Successful Partnership
17 Nov 2022
Contributed by Lukas
On this episode, Alexis Petrichos, Director, Technology Ecosystem at Chili Piper, an inbound lead conversion and scheduling app, shares the partnershi...
Fuel API Ecosystems With Data Products
15 Nov 2022
Contributed by Lukas
On this episode, Allan Knabe, CEO and Co-Founder at apiable.io, and Michael Leppitsch, Head of Data Strategies and Alliances at Ascend.io, discuss fue...
How Reporting Structures Can Blur Strategy
10 Nov 2022
Contributed by Lukas
On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, speaks about how reporting structures can blur strate...
Birthing the Pronto Platform From the Pain Points of BDP
08 Nov 2022
Contributed by Lukas
On this episode, Swaroop Kolli, Founder & CEO of Pronto, shares lessons learned from a career in Business Development Partnerships and then becomi...
How a Revolution in Partner Tech Is Changing the Whole Game
03 Nov 2022
Contributed by Lukas
On this episode, Bob Moore, Co-Founder and CEO at Crossbeam, a partner ecosystem platform that helps companies build more valuable partnerships, talks...
Building the SaaS Program Journey at Smartsheet
01 Nov 2022
Contributed by Lukas
On this episode, Steve Stewart, Head of Global Channels at Smartsheet — a project and work management and collaboration platform — speaks about ho...
How We Matured Our Partner Operations at Chargebee
27 Oct 2022
Contributed by Lukas
On this episode, Eric Chan, Head of Global Partnerships at Chargebee, talks about how the company matured their partner program between 2019 and 2022....
Building a 100% Channel Sales Program in SaaS
24 Oct 2022
Contributed by Lukas
On this episode, John McCabe, VP of Worldwide Channel Sales at SafeGuard Cyber, talks about building a 100% channel sales program in SaaS. SafeGuard ...
5 Key Features of Our Partner Program at Loopio
20 Oct 2022
Contributed by Lukas
On this episode, Gloria Castillo, Sr. Manager, Partner Programs at Loopio, discusses how Loopio built their partner program, outlining five key featur...
Paths That Lead to Impactful Partnerships
17 Oct 2022
Contributed by Lukas
On this episode, Scott Pollack, Co-Founder & CEO of Firneo, a professional community for business development and partnerships professionals, disc...
What the G2 Data Says About the State of the Partner Stack
13 Oct 2022
Contributed by Lukas
On this episode, Brittany Wroblewski, VP, G2 Track & G2 Investor Solutions at G2, discusses what the G2 data shows about the state of the partner ...
How To Build Co-Marketing Partnerships Through Podcasting
10 Oct 2022
Contributed by Lukas
On this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and con...
Building for SaaS Sales While Maintaining Traditional Revenue
05 Oct 2022
Contributed by Lukas
On this episode, Daniel Ewing, West Channel Leader at Trend Micro, a security services platform for the cloud, shares how Trend Micro made the transit...
How To Launch a Partner Program in 4 Weeks or Less
03 Oct 2022
Contributed by Lukas
In this episode, Cory Snyder, VP of Partnerships at Sendoso, shares his methodology for launching a partner program in less than four weeks. Sendoso ...
Shifting Channel Strategy for a Post-Pandemic World
28 Sep 2022
Contributed by Lukas
In this episode, Renee Bergeron, Senior Vice President & General Manager AppSmart at AppDirect, discusses how the two-year pandemic accelerated ch...
My Keys to Scaling a SaaS Affiliate Program
26 Sep 2022
Contributed by Lukas
In this episode, Dustin Howes, Sr. Affiliate Manager at PeopleConnect, discusses scaling a SaaS affiliate program. Dustin has 12 years affiliate marke...
Future-Proof Your Business With Partner Ecosystems
22 Sep 2022
Contributed by Lukas
On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosy...
Adopting the GoToEcosystem Framework
20 Sep 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Allan Adler, Managing Partner at Digital Bridge Partners, explains why ecosystems are t...
The Power of Partnerships for Scale and Hypergrowth
14 Sep 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, we welcome Laura Padilla, Head of Global Channel, Platform Sales and BD at Zoom at the ...
Great Ecosystems Make Tech Stacks Anti-Fragile
12 Sep 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Scott Brinker, VP Platform Ecosystem at HubSpot, discusses consolidation vs. aggregatio...
Partnerships Revolutionizing SaaS Sales
07 Sep 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, David A. Yovanno, CEO at impact.com, a partnership management platform, and author of “...
Reimagining Partnerships as the Future of SaaS
06 Sep 2022
Contributed by Lukas
In this episode, Bryn Jones, Co-Founder & CEO at PartnerStack, shares lessons learned from building a collaborations platform and failing, then go...
Lessons From Zero Reseller Signups to Hundreds
31 Aug 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Sunir Shah, CEO at AppBind, shares lessons learned going from zero reseller signups to ...
Pillars of a SaaS Affiliate Program in 2022
25 Jul 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Dustin Howes, Sr. Affiliate Manager at PeopleConnect, who boasts more than 12 years exp...
How To Build a Tech Partner Program That Works
16 Jun 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Cristina Flaschen, CEO and Founder at Pandium shares her experience about how to build ...
Accelerate Success: Learn Best Practices from Aforza's Visionary CEO
20 May 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Dominic Dinardo, CEO and Co-Founder of Aforza, shares his wealth of experience in becom...
Leveraging the CS Journey to Accelerate Partnerships
28 Apr 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Andrew Porter, Principal - Alliances & Ecosystems at Pariveda, and Christy Dockendo...
Establishing Mutually Beneficial Partnerships With Major SaaS Players
12 Apr 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Shreyas Sadalgi, Chief Business Strategy Officer at BetterCloud, explains how to build ...
Tech Partnerships Are the Rocket-Fuel for Growth
24 Mar 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Paul Magnaghi, Global ISV Program Leader at Zoom, shares how partnerships rocketed Zoom...
Solving SaaS Partnership Gaps Together
22 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Sunir Shah, CEO at AppBind and President of Cloud Software Association, discusses the v...
How the Chrome Enterprise Recommended Team Is Growing the Partner Ecosystem for Contact Centers
17 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Jimmy Riordan, Chrome Strategic Partnerships Manager at Google, shares how the Chrome E...
The LastPass Roadtrip to a Timely Success Story
10 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, we dive behind the scenes of the journey of LastPass, a very hot startup. Rachael Stock...
Digital Accessibility - A Differentiator & Must-Have in SAAS Ecosystems
08 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Shilpi Kapoor, CEO of BarrierBreak, discusses how SaaS can make business accessible to ...
Lessons from 15 Years Driving Growth through Affiliates
03 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Erik Harbison, Chief Marketing Officer at AWeber Communications, Inc. at the time of th...
Building Channel Sales From the Ground Up at CloudApp, a Small Startup
01 Feb 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Sophia Sithole, Head of Customer Success and Partnerships at CloudApp at the time of th...
Building Partnerships to Own a Vertical
26 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Alex Fala, Chief Executive Officer at Vend at the time of this presentation and now Chi...
How Cloud and Services can Enable SMBs
25 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Herman Man, VP of products and partnerships (Americas) at Xero at the time of this pres...
Raising $76M for Partnership Tech, How it Happened and What We Learned
19 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, we’re joined by Cory Snyder, VP of Sales and Partnerships at Maropost, and Bob Moore,...
Superpowers of the Network Economy - Becoming a Profitable Platform
18 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Ross Garrett explains how to become a profitable platform with the superpowers of the n...
Getting Your Professional Services to Break Even
13 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Sandeep Srinivasan, Evangelism and Presales - Reseller Partners at Talkdesk at the time...
Transitioning From a Product Company to a Platform Company
11 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Jeff Gardner, head of platform partnerships at Intercom at the time of the recording, a...
Lessons & Myths From a Decade of Building Platform Ecosystems: From Salesforce to ServiceNow
06 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Avanish Sahai, global VP, ISV and technology alliances at ServiceNow at the time of the...
Selling Through Agencies: How To Understand Your Ideal Agency Profile
04 Jan 2022
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Jamie Tharp, vice president of partnerships and business development at Justuno at the ...
Do Partner Commissions Really Matter?
20 Dec 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Zach Svendsen, Senior Director of Alliances and Business Development at Tipalti, and Si...
Selling SaaS to SMBs
16 Dec 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Stu Richards, CEO of Bredin, shares some of the research they've conducted in the small...
Your Hottest Channel Startup Questions Answered by Data
14 Dec 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Rob Belcher, managing director of SaaS Capital, shares findings from a B2B SaaS survey ...
Supercharge Your SaaS With AI From Google
09 Dec 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Naresh Venkat, head of ML/AI Product Partnerships at Google at the time of the recordin...
How Do I Convince My CEO To Invest in Partnerships?
02 Dec 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Nam Le, head of sales, Embedded Platform at Workato, an expert in partnerships and gett...
Scaling SaaS Partnerships in the Modern Era
23 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Nikita Zhitkevich, Director of Channel Partnerships and Alliances at PartnerStack, and ...
Hacking the Product Function to Get Things Done
18 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Sachin Agarwal, principal product manager at LaunchDarkly at the time of this recording...
Launching And Managing International Partnerships
16 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Craig Klemp, who was Sr. Director of Global Partnerships at Evernote during the time of...
How to Actually Acquire New Customers
11 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Kyle Jenke, who at the time of this presentation was working in Global Partnerships at ...
Shifting To Tech Partnerships For Predictable Revenue
09 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Rajiv Ramanan, Director - Startup Program and Technology Alliances at Freshworks, share...
What SaaS Can Learn From the Telecoms Channel
04 Nov 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, guests Patrick Oborn, co-founder and CPO at Telarus, and Michael Sterl, president at Mo...
$5 Million to $25 Million in Under Two Years, with Kyle Porter, CEO of Salesloft
26 Oct 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Kyle Porter, CEO of Salesloft, provides rich information about how organizational healt...
Pax8 - A Cloud Distributor That MSPs Actually Use
21 Oct 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Ryan Walsh, Channel Chief and Chief Product Officer of Pax8—with its 3,000 partners, ...
Facebook Is Building Products for the Workforce, and It's Betting on SaaS Partners
19 Oct 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, we interview Amelia Kirby, Head of Global Technology and Platform Partnerships, Faceboo...
Partnerships in a Product-Centric Company
14 Oct 2021
Contributed by Lukas
In this episode of SaaS Connect by the Cloud Software Association, Emily Litwin, then from Strategy and Partnerships, and now Head of Business Develop...
So, You Want to Build Your Own App Ecosystem?
12 Oct 2021
Contributed by Lukas
In this episode of SaaS Connect by Cloud Software Association, Daniel Saks, Co-CEO and President of AppDirect uses his many years of experience to sha...