$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback
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What is the $1 trial strategy for increasing MRR?
Hey folks, hope your Q3 and Q4 is off to a good start. We just wrapped up Founder 500 in Austin, Texas. Hundreds of bootstrap founders showed up. It was an amazing time. I loved meeting so many of you. This interview today is a recording from that session, which you're gonna love because now we have visuals, we have the founder teaching, and I made every single speaker include their revenue graphs and real artifacts in their presentations. Without further ado, let's jump in. You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool.
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Please welcome Travis Chappell. What's going on, guys? And gal? How are you guys? How's the conference been? Sweet, sweet. Well, as he mentioned, we're going to talk about the $1 guarantee to break 75K MRR. I'm going to try to get through this as quickly as I can to see if we can get through to maybe some questions here at the end. But you have to forgive me if I'm a little bit slow. I just got back from Cancun on a vacation. For software founders, you guys know we don't really take vacations often, so. I'm feeling nice and relaxed. Had to get some coffee to wake me up a little bit, but we're going to roll through this. Okay, so the next 20 minutes, dollar offer structure, how to increase your average order value, and then where to go find some traffic for the funnel.
Okay, so this is just all in one funnel that we created with the startup that I'm running called Guestio, where basically we connect podcast guests and podcast hosts, more or less. And there's a lot more detail than that, but we'll jump in here in a second. So Dollar trial funnel. How to structure your irresistible offer, how to script your high converting VSL, even if you're not a copywriter. And then we'll take a look at some of our numbers from when we were running traffic directly into this offer. Okay. How many of you have an actual like working funnel up and running currently? Okay. How many of you do not know what I mean when I say funnel? Okay, cool. Just want to make sure. All right. So, and it's important to note, so 127 was all of 2021.
We started development 2020. We did like soft launch 2021, just kind of brought on some users, tested, got some feedback, a little bit of revenue here or there. And then January is really where we started to kind of grow organically. What we did is we launched a backend offer in January that allowed us to be able to get back some of our customer acquisition costs. And then that's when we plowed it back into building out this this dollar trial funnel. Okay. And then that was in February. And as you can see, that kind of just kept growing up from there. July, we had a little bit of a down month. Obviously I built these slides when we only had June, July, July, we had a little bit of a down month, but then in August we closed at two 20.
Um, so it's still been kind of constantly growing throughout, throughout the full year. So first off is your, here's a small offer. Now, This is hands down the most important part of any funnel that you're going to put together. Any idea that you have, it's all about the offer, the offer structure. So I put this book up here because if you have not read it, you're doing yourself and your company and your customers and your family a disservice. It is like a complete handbook on how to model or how to structure your offers. And he goes way, way, way, way, way more into detail than obviously I can with a quick 20 minute presentation. But I put up some of the core things that I focus on when we're building out the offer.
Number one is your market. If you don't have a clear understanding of your market, you cannot solve the problems that they have.
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