SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange
15 Jun 2019
Chapter 1: What is Brand24 and how did it start?
Guys, my new book, How to Be a Capitalist Without Any Capital, just hit the Wall Street Journal bestseller list. It's ranking extremely high on Kindle and Audible. And I want to thank you guys for grabbing it. If you haven't bought it yet, here's what James Y. said in an Amazon review on March 8th. He said, literally, a step-by-step blueprint for conquering the world and building your own empire.
Chapter 2: How did Brand24 achieve $2.4M in ARR?
Five stars. It's a verified purchase. He goes on to say, if you like doing things the hard way, don't read this book. for everyone else who appreciates someone showing you what to do and why it works step-by-step so you can rinse and repeat and accomplish the same results. Read this book now in all caps.
He then says, pro tip, stock up on highlighters while you're adding this to your Amazon cart, you'll be using them. This book should be required reading for every entrepreneur, startup or founder, business person, and human.
Chapter 3: How does Brand24 manage customer churn?
Seriously, Nathan isn't in a kind of class that cuts through all the bull crap,
Chapter 4: What is the customer acquisition cost for Brand24?
he used a different word, to show you what you need to do and how to do it. If success came with an instruction manual, this book would be it. We'll be stocking up and handing these out as Christmas gifts to all my friends and colleagues. If I could give this book a six-star review, I would. From James, James, thank you. All you that listen to the podcast, thank you so much.
SaaS founders are loving the book.
Chapter 5: What strategies did Brand24 use for growth?
Go grab an Audible version right now at capitalistbook.com. Founded the company in 2011 in Poland. Now the team is 65 people. They've scaled over 2,000 paying customers. So doing about 200,000 bucks right now in monthly recurring revenue.
Chapter 6: How much capital did Brand24 raise before going public?
5% net logo churn per month. Spending 280 bucks to acquire a $100 a month customer. So healthy payback period with a lifetime value of about 1,500 bucks. He only had about 350, between 300 and 400 grand raised in the company before he recently IPO'd where he raised another million dollars. Now he's obviously public on the Polish Stock Exchange.
Chapter 7: What was the IPO process like for Brand24?
This is the Top Entrepreneurs Podcast, where founders share how they started their companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. We went from a couple of hundred thousand dollars to 2.7 million.
I had no money when I started the company. It was $160 million, which is the size of many IPOs.
Chapter 8: What lessons did the founder learn from starting Brand24?
We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very short amount of time, major outlets like Inc. are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's episode. Hello, everyone. My guest today is Mike Sadowski.
He's the CEO and founder of a company called Brand24, a social listening tool used by over 2,000 customers across 87 countries. He's a mentor at Startup Weekend and Founder Institute, awarded a Best Co-Founder Prize in the New Web Startup Awards, and Web Summit Conference People's Stage winner. Mike, are you ready to take us to the top?
Fantastic, yeah.
All right. Good. Thanks for being here. Now, real quick in your bio, you said 2,000 customers across 87 countries. Just to be clear, because sometimes people mix this up, that's 2,000 paying customers, not free users, right?
Yeah.
Yeah, we have many more signups. However, those are only active paying customers. So the ones that count into MRR.
Yeah, those are the ones we care about. Those are the good ones, right?
Definitely. Yeah, those are the ones that pay the bill.
Yeah. All right. Tell us more about Brand24. What do you guys do? And is it a peer-placed SaaS model?
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