SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
24 Apr 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What makes Redbrick the second fastest growing software company in Canada?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
Chapter 3: How did Redbrick grow from $200K to $20M in revenue?
Five and six million. He is hell-bent on global domination.
Chapter 4: What is the purpose of Deskmetrics and how does it function?
We just broke our 100,000-unit soul mark.
Chapter 5: How does Redbrick utilize Facebook for customer acquisition?
And I'm your host, Nathan Latka.
Chapter 6: What is Shift and how does it enhance productivity for users?
I just finished traveling Southeast Asia for 41 days, and I usually always get sick when I travel, and quite frankly, eating is difficult for me. It's hard to find a restaurant, and I'm spoiled in Austin with my personal chef.
Chapter 7: What is the revenue model for Shift and how does it compare to competitors?
Well, I took these little packets with me this time, 30 of them, in my carry-on suitcase. They kept me totally healthy with 11 different secret ingredients. You can see them at nathanlaca.com forward slash juice. I'll tell you more later on in the show.
Chapter 8: How does Redbrick's team structure support its growth?
That's nathanlaca.com forward slash juice. Folks, many of you reach out to me and you say, Nathan, so many guests on your show talk about the importance of batching. But whenever I try and batch, you tell me this. You go, Nathan, they don't book back-to-back times. Or they don't show up after they book. It's frustrating. The answer is, guys, you have to use smart tools.
I use a tool called Acuity Scheduling at NathanLatke.com forward slash schedule. I'll tell you specifically how I use it later on in the episode. This is episode 639. Be sure to tune in tomorrow morning for episode 640 with Bill Bryce. His company is called Pronto Sign. They've just passed 300 enterprise customers with 50 to 500,000 annual contract value.
That's the average to help manage secure signatures. Good morning, everybody. Nathan Latke here. Our guest this morning is Tobin Sowden, and he is the CEO of Redbrick, the second fastest growing software company in Canada and the birthplace of a product called Shift. Tobin, are you ready to take us to the top? Absolutely. All right. Tell us first. That's a big statement.
Redbrick is a second fastest growing software company in Canada. How do you measure that?
We didn't measure it. It was an independent organization. And I think it was called profit profit. How they measure it. They measured it on revenue revenue growth over the five year period.
Oh, fascinating. So it's kind of like, like kind of the Inc 5000. But for Canada?
Yeah, you could you could say that definitely a smaller version of it.
And what is the so how old is the company? How many years of data did they have?
They took a full five-year period. And so I think the beginning was around 2010 and 200,000 in revenue. And then we were reported in the range of 10 to 20 million as far as our final fiscal year end. In 2016 or 2015?
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