SaaS Interviews with CEOs, Startups, Founders
EP 331: Trump Suicide Predicted By Best-Seller Ryan Holliday, Sites Ego
20 Jun 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What wisdom does Ryan Holiday draw from history?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 3: How did Ryan's early career shape his writing journey?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka. Okay, Top Tribe, remember, every Monday I give one of you $100 to invest in your idea to help get it to the top. To enter, subscribe to the podcast on iTunes now and then text the word NATHAN to 33444 to prove it.
Again, that's NATHAN to 33444 to prove it.
Chapter 4: What is the significance of Ryan's book 'Ego is the Enemy'?
Last week's winner was Mike Sherbakov. Mike runs his own internet business. He's doing between 100 and 500K per year, and he's a blogger, author, and influencer, building his business listening to the top.
Chapter 5: How does ego differ from confidence in personal success?
Top Tribe, this is episode 331. Coming up tomorrow morning in episode 332, you're gonna hear from Kevin Goetsch. His agency went from 30K to $1.3 million in annual revenue with 14 employees. All right, guys, I am here with Ryan Holiday.
Chapter 6: What role does social media play in shaping our perceptions of success?
You know, I met him at Santa Barbara, I think, right? Entreport?
Yeah, we were at that random dinner together.
The random dinner together. It was a good dinner. Entreport guys put on a great conference, and I saw Ryan speak about his last book, which was Obstacles of the Way. Yep. And very stoic, very, like, learn from history, right? Like, it takes a certain kind of person to get into that kind of stuff.
Yeah, I mean, I'm fascinated with the accumulation of wisdom over the last several thousand years, and I think it's interesting, you know, you read most business books or you, webinars or podcasts are like, you know, here's what I read on a blog post yesterday, when it's like, for thousands of years, people have been struggling with
Chapter 7: What are the dangers of 'faking it till you make it'?
bigger issues going through them and then writing that stuff down. And so I've tried to root my, my books at least in, in that knowledge.
Chapter 8: How can fear impact decision-making in business?
So you talked about the last thousand years of data. Let's just talk about your last, what, 30? Uh, I'm almost there. I'm turning 29 in a couple of weeks. All right. So almost 29. So you quick overview, you know, America, do your first book, Robert Green. Give us the quick overview.
Yeah, so I dropped out of college at 19. I was the assistant to Tucker Mack, who I know you've had on the podcast before. And then through Tucker, I worked with a wonderful author named Robert Greene, who wrote The 48 Laws of Power. Then through Robert Greene, who was on the board of directors of American Apparel, I started working there.
I came on as sort of a strategist and an advisor to the CEO, and I worked my way up to be the director of marketing, which I was for years. Several years and then I wrote my first book in 2012 and then now I'm on my fourth.
Fourth book. Okay, so give us like the overall data. So Trust Me I'm Lying was the first one? Yeah, so Trust Me I'm Lying was an expose of the media and marketing systems. That's like conservative. I mean, I would say takedown.
Okay.
I would say Ryan versus media takedown.
Well, take down isn't fair because I was considering myself part of the problem. From the inside. Yes, it was an implosion. I tried to take everything I knew about marketing and media and just light it on fire, just give it away. What year was that? This was 2012. So you would have been how old?
I think I turned 25 and then it came out. Okay. And tell me real quick, economics wise, did you just do this because you wanted to do it or was there a big incentive? Do you have a big advance?
No, no, I just, I actually, like I left American Apparel, I moved across the country, I sat down, I wrote this book and I had no idea if it would be anything. And then it sold, it sold for, you know, a very good amount of money and it came out and it sold really well.
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