SaaS Interviews with CEOs, Startups, Founders
EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
12 Jul 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What inspired Amanda Newman to create Park Bench?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
Chapter 3: How does Park Bench help realtors connect with their communities?
Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim Dust. She's in the entertainment industry and is currently working a full-time day job and doing her side hustle on the side. Kim, congrats.
Chapter 4: How does Amanda measure customer acquisition costs?
For you guys' chance to win $100 every Monday, simply subscribe to the podcast on iTunes now and then text the word NATHAN to 33444 to officially enter. Again, text the word NATHAN to 33444 after you've subscribed.
Chapter 5: What revenue model does Park Bench use for realtors?
Top Tribe, this is episode 353. Coming up tomorrow morning, you'll hear from Alex Berman and how he got to $1.3 million in monthly recurring revenue to help you get leads with his business, Inspired Beats. A big story, folks.
Chapter 6: What is the customer retention rate for Park Bench?
Don't miss it tomorrow morning. Top job. What is happening?
Chapter 7: What marketing strategies are effective for Park Bench?
You're going to love our guest this morning. Her name is Amanda Newman.
Chapter 8: What challenges does Amanda face as a bootstrapped company?
And from age six, she was going to work with her dad, making boxes and washing bottles at her family water bottling company, Fernbrook Spring Water. Later, while attending high school, she opened a retail clothing shop with her mom, where she got her first experience with sales and marketing.
She then developed an interest in real estate and commercial properties and moved to Toronto to attend Humber College for Interior Design Architecture. In 2011, she got her real estate license where she gained experience as both a commercial leasing representative as well as a residential sales rep. These experiences led her to create parkbench.com. Amanda, are you ready to take us to the top?
Yes, I am.
Let's do it. Okay, first things first. I love when I talk to somebody else from architecture. I was architecture, so this is great. Awesome. Tell me what Park Bench is. How do you guys make money?
All right. So Park Bench, what we do is we actually create neighborhood focused websites and we built a technology that actually keeps these neighborhood websites up to date automatically with local content. And to really understand this, I can go back to why it started. It was actually a business for myself. It was not supposed to be. It wasn't supposed to be a business.
It was supposed to be a marketing idea for myself. And what that means is when I used to be a real estate agent, I wanted a way to go around and add value and get to know people in my community. And I didn't want to do what other people were doing with, you know, the flyers, the door knocking, all that kind of stuff that really anyone could do. I wanted to set myself apart.
And I knew that my strength was building relationships. But I wanted a way to go and add value first. So I built a neighborhood website and on there gave me the ability to go to local businesses and say, hey, I've built a neighborhood website. And on there, you can put up your deals and specials and promotions and really promote yourself for free. So I did that and it worked.
I got to walk around. I got to meet all the local shops. They got to know me. I got to know them as just not a realtor first, but as just another fellow business person in the community. So while I was doing that, the businesses were getting free promotion. They were getting their customers to go to the site for me. So I was getting promotion as well.
I was building a lot of relationships with the business owners, which was great. I was getting some clients. And from there, another realtor actually came up and said, hey, well, she called and said, can I advertise on your local website?
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