SaaS Interviews with CEOs, Startups, Founders
EP 393: How to Do Your Own Thing at 22 with Danavir Sarria of CopyMonk
21 Aug 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
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top tribe good morning our guest today is danaver saria and he is the co-founder of copymonk where he helps businesses business owners double their sales with direct response copywriting systems frameworks and templates dana are you ready to take us to the top yep all right tell us more specifically about copymonk what do you help people do and how do you make money
So basically I teach, like I said in the bio, teach people how to write direct response copies, so like emails, sales letters, stuff like that so that people can convert more leads into sales and more traffic into leads as well.
As well as how I make money, I sell copywriting courses, copywriting, like I have two courses right now, one that teaches how to write a sales letter and one that teaches how to write emails.
How much has each of those courses done? What do you mean? In terms of revenue.
Oh, okay. In total, I don't know about separate, but in total, it's been around $6,000 after like two months of studying them, basically.
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Chapter 2: What is CopyMonk and how does it help businesses?
And what I built, like, even though people have left, those are people who have never... Not that they were never going to buy, but they didn't like my content either. They were just there because they were there, you know, content upgrades and all that.
But the people who buy, and even the people who don't buy, but the people who talk about CopyMonk all the time, they're the ones that are like, hey, I love your emails. Hey, I love your content. And that's the best thing. That's the thing that I focus on, to help the people who I can best help. And if it comes with unsubscribes, I'm not too worried about that, to be honest.
But it's only in the beginning because it's the first time. I've done that, but once you set the expectation, it becomes pretty simple.
So, Genevieve, we're at a critical point in the show. Here's why. People are listening right now. They're going, okay, we're going to learn something from Genevieve or we're not. Help people understand. Copywriting is one of those things where a lot of people just say they're great copywriters. You don't actually know are these people good copywriters. How do you know?
and maybe speak speak and you know answer this question through yourself like how do you know if you're a good copywriter or not or how do you know someone listening right now if they're trying to hire a copywriter what questions should they be asking to get through the you know the bullshit and get right to the good ones
Well, to know if there's two different, if you know yourself as you're talking about yourself, if you're a good copywriter, one, is it, are you making sales? And two, what are people saying about your stuff? So engagement, uh, pretty much just, just like regular content essentially, but not engaging like, like, Hey, I really liked your, your blog posts or Hey,
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Chapter 3: How did Danavir Sarria become a copywriting expert?
I don't know about not blog posts, email or something or sales that are, but, or like, Hey, um, for some reason I never buy, you know, from emails or stuff like that. But yours email just made me want to talk to you. You know what I mean? So stuff like that, if you're writing, you're talking about yourself, you're talking about hiring a copywriter. Usually speaking, you want to, uh,
First, you want to see the portfolio and stuff, see if they're good and whatever. But mostly, I would say, is a copywriter who just doesn't know copy, but as well as the marketing side of business. Because once you have someone who understands both
and marketing, they understand both the short-term, they understand both the long and the long-term and how they connect with each other so that you can best be able to actually write copy. Because usually the thing with copy is that it's not exactly about, making stuff sound really, really good.
People, that's what a lot of people think what copywriting is, but what really what copywriting is, is just, uh, being able to talk to someone to their heart, I guess is the way, best way to say it, uh, whatever drives them to actually want to, uh, you know, whatever drives them to actually buy and to stay.
So it's not just, I know, I know in this world is a little bit difficult to understand why I don't care about unsubscribing stuff like that. But when you drive to people's hearts, like it's all about that one thing, making that one person feel like, you know, that you are the right business for them. And if not, they're not, you know what I mean?
Yeah, no, look, it makes sense that the question we're going to be thinking is like, okay, if Dan, if you're so good at copywriting, can he just make more money actually doing copywriting for big brands versus selling courses about how to copyright? How would you answer that?
I hate clients. That's pretty much exactly what it is. I did freelance before CopyMonk, which is the reason why I teach CopyMonk because I had, you know, what, like five years experience writing copy for other people.
Like who? Tell us your most successful campaign, copy that you wrote, you managed, you led that team.
I haven't done big brands. They're usually people who sell info products, like solopreneurs. Give me an example. The last client I had, which is my favorite client, I'll talk about him. He had a partner, Sins of Attraction is the name of the business. I didn't have a specific campaign. I just pretty much wrote for about six months. I just wrote
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Chapter 4: What strategies does Danavir use to manage his email list?
All right, Dan, I'm here. It's time for my favorite part of the show. Do you know what it's called? Nope. Come on, dude. It's time for the famous five. You ready? All right. All right. Number one, what's your favorite business book?
I would say it's probably Rework by the guys at 37 Signals.
That's a good one. Number two, is there a CEO you're following or studying right now?
Definitely, definitely, definitely Gary Vaynerchuk. He's probably the only guy I listen to now.
Number three, what's your favorite online tool like HostGator?
Um, I guess the one I actually use that, you know, it would probably be this software called Mind Meister. I think that's how you pronounce it. It's what I use to actually make copywriting courses.
Number four. Yes or no. Do you get eight hours of sleep every night? Yes. Okay, good. And how old are you? 22. So married, single, no kids?
None of that.
All right. Single, no kids. So last question. Take us back two years. What do you wish your 20 year old self knew?
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