SaaS Interviews with CEOs, Startups, Founders
EP 398: 5 Million Users, $250k in MRR, SaaS Founder Michael Hollauf of MindMiester.com
26 Aug 2016
Chapter 1: Who is Michael Hollauf and what does MeisterLabs do?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 2: What inspired the creation of MeisterTask?
Five and six million.
Chapter 3: How has MeisterTask achieved 550,000 users?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 4: What is the revenue model for MeisterTask?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Jose Avila. He is a 17-year-old that doesn't want to go to college and he wants to start his own business. For your chance to win 100 bucks just like Jose every Monday morning, simply subscribe to this podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it.
Chapter 5: Why do users upgrade to the premium plan?
This is episode 398. Coming up tomorrow morning, you'll hear from Adam Tishman.
Chapter 6: How is MindMeister growing its user base?
He has sold over a million dollars worth of mattresses using TopToll.com with his company, HelixSleep.com. TopTribe, good morning this morning. Our guest today is Michael Holoff, and he is the co-founder and managing director of Meister Labs, producer of web-based productivity tools, MindMeister and MeisterTask, serving over 5 million users.
Chapter 7: What strategies does MeisterLabs use for customer acquisition?
Now, Previously, Michael worked as product marketing director at internet specialist Hyperwave in Munich and London. He holds an advanced engineering degree in telematics from the TU Graz. Michael, are you ready to take us to the top?
I am.
Let's go. Let's do this. OK, first things first. So tell us what your main focus is right now. Is it the managing director of Meister Labs?
Yeah, it is. I'm running the office here in Vienna, which is our biggest office. And I'm responsible for product development, marketing and, you know, day to day office stuff really here.
Chapter 8: What are the future goals for MeisterLabs and MeisterTask?
Yep. And how big is the team? We have about 18 people here in that office. We have two in Munich and we have a couple of freelancers as well, like four or five freelancers that come in from time to time.
Okay. So tell us what, tell us what the core, you have a few different tools. MindMeister, MeisterTask are the two big ones, right?
Yes. The two only ones actually, yes.
Oh, those are the two. Okay, great. Perfect. So walk us through which one of these, let's just do MeisterTask. What is the tool and how do you make money?
Yes, MindMeister is the new one, the new baby. We just launched it last year, actually. It's a collaborative task manager. So if you know Trello, if you know Asana, we love those tools, really try to make something combining the best bits of all those tools that integrates with the first tool, which is MindMeister.
So it's a SaaS business model and online app that people can use through the web, through iPhone, through Android, Mac app, Windows app. We've got all those. And it's for small teams like us, small companies, maybe departments and bigger corporations to collaborate on projects, tasks. on ideas, everything.
Okay, so this looks, I mean, I kind of tested this. This looks and feels a lot like Trello, except it's kind of more specific. Why did you guys build this when there are some other tools that kind of do something similar?
Yeah, Trello was definitely a big inspiration. The whole Kanban status, we can do it.
Oh, Michael, you can say you just copied the hell out of them. That's fine.
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