SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
13 Oct 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What does Ben Uyeda do on YouTube and how does he monetize it?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million.
Chapter 3: How did Ben acquire his first branded deals?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.
Chapter 4: What is the significance of product integration in video content?
Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins. He's in the restaurant industry and he feels stuck. He wants to start his own software business.
Chapter 5: How does Ben create content packages for brands?
So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed.
Chapter 6: What was Ben's first year revenue like and how did he grow his subscriber base?
Okay, many of you heard I made a big league acquisition of a company called SendLater. And I'm a greedy business guy.
Chapter 7: What strategies does Ben use to scale his business?
I didn't want to give away equity to a technical co-founder. So I found my coders on a website called Toptal at NathanLatka.com forward slash T-O-P-T-A-L. I paid over $12,000 to the site to a guy named He Sheming in China, who I've never met, but we're going to build a big business together.
Chapter 8: How can creatives effectively reach out to brands for partnerships?
I'm taking SendLater public by the time I turn 30. I'll tell you more about Toptal later on in this episode. Nathan Latka here. Tomorrow morning, you're going to hear from Greg Reyes, who went from zero to $13 million in agency revenue in just 10 years with his company, Reyes Labs. Top Tribe, what is going on? Good morning, everybody. Our guest today is Ben Uweta.
Now, I've known Ben for a long time. I remember catching football passes over his head for touchdowns on the beaches. He's gonna hit me back for that. He doesn't really need introduction, but I'll tell you what, the guy's genius when it comes to creativity, but it's rare you meet someone that's very creative and also gets business and relationships.
He does it, very well-respected architect, doing a lot of projects up in Boston, working with many, many startups. has a TED Talk, world renowned. I've learned a lot from the guy. Ben, are you ready to take us to the top? I'm ready, Nathan.
So you're working on like 7,000 projects, but what I'd love to focus on, because I think you do this better than anybody else, people, especially on YouTube, kind of fall into the trap of thinking business has to be done a certain way. You're doing something unique. So tell people what you're doing on YouTube and how you're monetizing.
So when I moved away from architecture and wanted to focus on providing affordable design to the masses, I thought that YouTube would be the right channel to go at. YouTube is sort of the instructional manual for the world, right? If you want to learn how to cook something or make something, you go to YouTube. So I started publishing videos of how to make affordable modern furniture.
And so I actually use YouTube as a vehicle for delivering design. Now, like many YouTubers, I'm interested in also monetizing that and getting sponsors. But what I quickly sort of learned is that the real money is in not through sort of selling how many views you get, but in doing product integration into the video content itself.
Because if you think about it, it's really easy for a big brand to go out and buy a bunch of traffic or buy a bunch of views. They only have to deal with Facebook and do a boosted post or buy traffic from Google, right? What's really hard and complicated is if they want to go out and produce the video content itself. Then they have to talk to an advertising agency.
The advertising agency has to hire a video production agency. And then they also have to bring in somebody that actually knows the creative substance of the video itself. So there's often three or four entities involved. So I always tell people, even if you don't have a lot of subscribers on YouTube, I got my first branded deals with pretty major brands before I even had one of them.
uh ryobi and home depot okay and just for context uh ben so people can follow on what's the website where you're kind of building your brand right now so people can look it up homemade-modern.com yeah guys so it's homemademodern.com and i believe they're probably linked to your youtube channel on homemademodern.com right it'll the videos are embedded pretty much everywhere so yeah you'll see them
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