SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes
31 Oct 2016
Chapter 1: What life-changing event did Hal Elrod experience at 20?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 2: How did Hal's accident influence his perspective on adversity?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim Dust.
Chapter 3: What is the concept behind The Miracle Morning?
She's in the entertainment industry and is currently working a full-time day job and doing her side hustle on the side. Kim, congrats.
Chapter 4: How can readers achieve quick wins from self-help books?
For you guys' chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to officially enter. Again, text the word Nathan to 33444 after you subscribe. Guys, a little CEO weapon for you. I hate going back and forth via email to set up a meeting time.
Chapter 5: What are the main strategies Hal used for self-publishing?
You know, you gotta send 12, 13 emails, go between your inbox and your calendar. It's a pain in the butt. I started using nathanlatka.com forward slash assistant, totally free, which I loved. I reached out to the founders and said, you should pay me five grand. I'll make you a sponsor on the podcast.
Chapter 6: How did Hal successfully market The Miracle Morning?
They did. I'll tell you more about the tool and how I negotiated the deal later on in the episode. But for now, check it out. nathanlatka.com forward slash assistant, totally free. Nathan Latka here, and this is episode 464.
Chapter 7: What lessons did Hal learn about accountability and behavior change?
Coming up tomorrow morning, you're going to learn from Amit, who just passed 120,000 customers, making $200,000 in monthly recurring revenue, on track to do $10 million in 2017 annual recurring revenue with his company, RocketReach.co. Top drive, good morning. Our guest today is Hal Elrod.
He is a husband, father, and best-selling author of over eight books, exactly, including one of the best-selling self-published books of all time, The Miracle Morning, which has sold over 200,000 copies and has been translated into 21 different languages. Hal's a serial entrepreneur, international keynote speaker, podcaster, and co-creator of the best year ever Blueprint Live experience.
Hal, are you ready to take us to the top?
Chapter 8: What advice does Hal have for aspiring authors and entrepreneurs?
Let's go to the top, Nathan. Awesome. Thanks for going on, man. What's the updated number, by the way? It's October, mid-October now when we're recording this. 200,000 copies is what was in your bio. What's the Miracle Morning at now? How many copies sold? I think 240, right around there, give or take. Unbelievable. Published back, what, in 2000, what was it, 12?
2012. Yeah, I have a bad memory, so I published it on 12-12-12 so that I would never forget the pub date.
i love that all right so i want to talk uh some more specific specifics about the book but on the off chance that people really don't know much about you uh talk about what happened when you were 20 and what that did to your life
Yeah, at 20 years old, I was selling Cutco cutlery. So I was one of the top salespeople for the kitchen knife company and driving home from a meeting where I'd given a speech. My car was hit head on by a drunk driver at 70 miles an hour. It sent my car spinning and the car behind me crashed right into my driver's side door at around 70 miles an hour.
And if you can look to your left, imagine a car is coming at you and just crashes into your door at 70, just crushed the left side of my car into my body. And instantaneously, I broke 11 bones, almost completely severed my ear, punctured my lung, ruptured my spleen. And an hour later I was dead.
I was clinically dead for approximately six minutes after the paramedics and the rescue crew used the jaws of life to pull me out of the car. And they resuscitated me, took me to the hospital and I was in a coma for six days and told I would never walk again. And, you know, it's a long story short. I just, I maintained a real positive focus. on what I wanted. I visualized walking again.
I thought about it. I prayed about it. I talked about it. I imagined it. I meditated on it. And three weeks after the crash, the doctors came in with routine x-rays and they said, we don't know how to explain this, but you're healing so quickly. you actually, not only can you walk again, but we're going to let you do it tomorrow. And it was just an amazing recovery.
So Hal, here's a question for you based off that experience. You're now hugely successful, right? And that experience taught you some things that you might tie to your success. Do people listening right now have no hope if they have not gone through a traumatic experience like that, that helps them kind of whatever lessons were, appreciate life, be more risky, whatever it was.
Do they have to go through those traumatic events to have the kind of success you've had?
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