SaaS Interviews with CEOs, Startups, Founders
EP: 465: 120,000 Customers, About $200k MRR, $10M 2017 ARR Goal with RocketReach.co CEO Amit Shanbhag
01 Nov 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What is RocketReach and how did it start?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: What challenges did RocketReach face in its early days?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.
Chapter 4: What is the pricing model for RocketReach's services?
Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim Dust. She's in the entertainment industry and is currently working a full-time day job and doing her side hustle on the side. Kim, congrats. For you guys' chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to officially enter.
Again, text the word Nathan to 33444 after you subscribe.
Chapter 5: How did RocketReach achieve rapid customer growth?
So many people tell me they love my email marketing and I use a tool to do this email marketing in a way that is so powerful and it works so much. I was shocked when Clay at Leadpages announced that he acquired the tool. It's called Drip. I'll tell you how I use Drip and why I use it. It's more powerful than Infusionsoft, but as light as a feather to actually use.
If you want to get six days of it free right now, go to nathanmica.com forward slash drip.
Chapter 6: How does RocketReach differentiate itself from competitors?
Again, nathanmica.com forward slash drip.
Chapter 7: What marketing strategies contributed to RocketReach's success?
I'll tell you how I use it and why later on in the episode. Nathan Latke here. Coming up tomorrow morning, you will learn from Greg Schenken. His agency lost money in 2015, but went back in the black in 2016 to the tune of $500,000, helping companies market online with CEO Greg Schenken.
nathan latke here and good morning folks our guest today is amit shambog and he is the co-founder of rocketreach.co the company allows you to look up email phones and social links for over 250 million professionals worldwide amit bootstrapped rocket reach from zero to over 100 000 customers including some of the largest like apple google morgan stanley just to name a few he has over 13 patents in petabyte scale data mining and started his professional life writing co
code for geostationary satellites he loves open water swimming watching cricket not playing but watching and spending time with his four-year-old son amit are you ready to take us to the top
Sounds good. Yeah, a little blurb about Rockreach. Rockreach.co is a sales enablement tool that allows you to look up email, phone, social links for over 250 million professionals worldwide. As you mentioned, we have more than 120,000 customers as of this morning.
Chapter 8: What are the financial metrics for RocketReach's business model?
Hey, I mean, take us back a second, though. What year did you start the business in?
So the company started in almost less than a year ago. So November of 2015.
Okay. What got you into it? I mean, what were you doing before this?
Right. So me and my co-founder, Andrew, used to work for a small company called Showcase, which was a SaaS, loosely speaking, a SaaS business. And we were trying to work on user acquisition. One of the things that we tried was to get our prospects from data.com, which is owned by Salesforce. And we quickly realized that the data is 85% inaccurate.
And we tried a bunch of tools and we were very frustrated.
Which other ones did you try?
Um, so we tried a, there was a European company that I can't remember. We tried, I think, uh, full contact and some of the other ones. Uh, we, no, we used not X verify, but, um, we used Hoover's a bunch of like list generation, um, companies. Yeah. But the data was mostly inaccurate.
And the problem with that is that if you're trying to reach like a specific set of people, if you are, you know, if you're trying to reach a VP, for instance, and you email like five of his directors, um, half of their emails are wrong, then you're not going to, you know, most likely you're not going to close that deal. Right. Um, so this is a real problem.
We realized that there was a huge opportunity. We knew how to solve it. Um, we quickly built a prototype. Um, and that's how Rocket Reach was born.
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