SaaS Interviews with CEOs, Startups, Founders
EP 516: SalesHacker $2.5m 2015 Revenue Helping Sales Reps Get Smarter with CEO Max Altshculer
22 Dec 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Sales Hacker and how does it generate revenue?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: How does Max manage the costs of hosting conferences?
We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins. He's in the restaurant industry and he feels stuck. He wants to start his own software business.
Chapter 4: What was Sales Hacker's revenue in 2015 and how is it structured?
So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed.
Chapter 5: Why did Max choose not to build a SaaS business?
Many people ask me how I used email to sell my first company, Heyo, and it's simple. You want to do things like open tracking so that you know when a potential buyer actually opens your email or potential new customer. You also want to set reminders so you can quickly know when to follow up with somebody if they haven't replied to you or use things like auto follow-up sequences.
Chapter 6: What are Max's investment strategies and current interests?
You can do all of this with a company called thetopinbox.com. In fact, I liked it so much I bought the whole business. Go try it for free at thetopinbox.com right now. Nathan Latke here. This is episode 516.
Chapter 7: How does Max approach sponsorships for events?
Coming up tomorrow morning, you're going to learn from Joseph Ouala with HelloSign. They've raised $3.5 million. They just passed 6 million users, and they have 47,000 customers, helping them all sign documents quicker. Top Drive, Nathan Alatka here. Our guest today is Max Altshuler.
Chapter 8: What lessons did Max learn from his early business failures?
He's the CEO of Sales Hacker, a rapidly growing media company focused on the future of B2B sales. Max literally wrote the book on hacking sales called The Playbook for Building a High Velocity Sales Machines, which was recently published by Wiley. Aside from Sales Hacker, Max angel invests and advises startups all around the globe. Max, are you ready to take us to the top? Hell yeah, let's do it.
Let's do it, man. All right, Sales Hacker, tell us what it does and how you make money.
Yeah, so how we make money is through our conferences, but we're just a media company helping people usher in the future of sales. So everything from technology to training, sales is getting more attention and more love than ever before.
It's finally kind of a hot role, and people are thinking about it less as kind of a used car salesman in a car lot and more of this empathetic role that keeps the lights on at some of the best-growing startups. So... We do this through training. We do crowdsource content on our blog and then a couple conferences a year, about 2,500 people at each conference focused on future sales.
We do a little overhauling.
overlap on marketing customer success and everything from, you know, whether you're a sole technical founder and you're trying to figure it out on your own, or you're a seasoned VP of sales at an enterprise company and you want to learn about, you know, all the new and exciting things happening in sales and all the new technologies and all the new kind of hacks and tactics that have come out of that.
So Max, the conferences is your main revenue stream though, correct? Yep. Okay. So walk us through the economics on one of those. When was the last one?
Uh, last one was, we, um, we do those conferences that, that one's a joint venture with, uh, Salesforce or not a joint venture, but a partnership with Salesforce, um, you know, in an effort to go further up market. So the economics for something like that will be, um, you know, you get 75% of your income through sponsorships, about 25% of your income through ticket sales, um,
so what what max break those down for us sorry and you cut out what when did you say this was what month this is june of uh 2016 okay and keep your mic however it is right now just like it is because i'm going to like brush against it this sounds good though perfect so june 2016 um sponsor revenue so what was sponsor revenue for that one conference
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