SaaS Interviews with CEOs, Startups, Founders
EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
14 Mar 2017
Chapter 1: What is Fidzup and how does it help brick-and-mortar retailers?
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Chapter 2: How does Fidzup track in-store visits from digital advertising?
Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner is Charlie Daggs.
Chapter 3: What is the revenue model for Fidzup's advertising campaigns?
Okay, he was a middle manager at a manufacturing company. He wants to break free and he won the $100 I give out every Monday.
Chapter 4: How many retailers are currently using Fidzup's services?
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Chapter 5: When was Fidzup founded and what was its initial focus?
This is episode 598. And coming up tomorrow morning, you'll learn from Michael Kaplan of Tyvaco, which helps brands find old offline content to digitize and annotate. They raised $50,000 and you won't believe the process they do to make digitize all this archive data.
good morning everybody and nathan latke here our guest this morning is oliver magnan surin and he is the ceo and the founder co-founder of a company called fizz up which provides innovation retargeting solutions for brick and mortar businesses such as retail chains and shopping centers olivia founded this company right out of school in between school and a little bit of digital freelancing work so we're going to dive in today oliver are you ready to take us to the top
Yeah, of course. Hello, Nathan.
Chapter 6: How does Fidzup measure the effectiveness of its campaigns?
Hello, everyone. Good.
Chapter 7: What recent funding has Fidzup secured and what are its future plans?
Hello. Thanks for joining us. Hey, tell us, what does FizzUp do and how do you make money?
It's very simple. We have built a mobile performance marketing platform for physical retailers because nowadays all the digital advertising platforms are entirely focused on click.
Chapter 8: What advice does the guest have for aspiring entrepreneurs?
They optimize the click. They measure the click. But the click is fine for e-retailers because it equals a visit. But For physical retailers, clicks doesn't create value. They need in-store visits. They need, of course, sales. And so we help them to generate traffic in the store and to measure the ROI of their digital action. And how do you generate revenue? It's very simple.
We sell advertising campaigns to retailers, like drive-to-store campaigns and retargeting campaigns.
What's the model? Do they hire you like an agency on a retainer? Do you take a percentage of spend? How do you make money? What's the model?
No, we have transformed the CPC model in a CPV model. So basically, it's cost per install visit. So we charge them every time we generate a visit in the store. And what do you charge for that on average? It depends really on the kind of product you sell. For example, in the fashion industry, it could be $1 for one visit.
And in the automotive industry, it could be $80 if you sell Mercedes, for example, cars. So it depends also on the price of the product you're selling. That's it.
And how many brick and mortar locations are you working with today?
2,500 mostly in Europe for now.
Great. So 2,500 retailers in Europe are paying you to drive in-store visits and you make money from those 2,500 retailers by a cost for in-store visit ranging from a dollar in fashion to an 80 in automotive. Exactly. Got it. Very cool. When did you launch the business? What year?
We created the company in 2011 at the end of our studies. First three years were focused on research and development for in-store tracking technologies. And in 2014, we decided to build also an advertising platform, an RTB platform. And that's where we decided to be not a technology, but a platform, a marketing platform for retailers.
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