SaaS Interviews with CEOs, Startups, Founders
EP 97: Spent $8000 in fb ads for $2,500,000 in revenue
29 Oct 2015
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Okay, good morning, Top Tribe. I hope your day is off to a scary start. Everyone should be enjoying Halloween. You know, today is the day everyone dresses up in the costume they always wish they could wear every day because Halloween is a great excuse. So you're going to love our guest today. His name is Kavit Paria.
And Kavit started in 2005 selling marketing education to musicians and built a 100,000-person email list that generated over $1 million. in annual sales. He's now the founder of Insider Internet Success, where he helps clients set up automated marketing and sales funnels so they make six figures in their first year. Kavit, are you ready to take us to the top?
Absolutely.
Okay, let's do it. First things first, London is home for you, I think, right? Yeah, I'm born in London, live in London. Very good. So back in 2005, you had a lot of success in the marketing education space. Are those numbers right? Was your email list 100,000 and did you generate over a million bucks in sales? Yeah. And so that was in 2005, 2016.
Well, no, I mean that business started in 2005. It went all the way up to 2009 before I hit those numbers.
Okay, great. So you started in 2005, hit the numbers in 2009. I want to talk about what you did last month. So what are you focused on now?
Right now, I run a service called the Automated Business System, which, as you described in the introduction, also works to help people who have ideas. You really get clear on those ideas, put the business strategies in place, and then we build their business for them.
And then we help them and coach them in their marketing until they have an online business that they feel that they can run that gets them up to $100,000 in the very first year.
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Chapter 2: How did Kavit Paria achieve over $1 million in sales with his email list?
It's a done with you and a done for you type service. So we sit down and do the consulting and help them with the business models and all the various different sales funnels planning. Once it's all planned, so that's the done with you part, then we actually do all the work to build everything up for them. That's the done for you part.
And then we get into the marketing where we're essentially coaching, mentoring, and guiding them on their marketing plan, giving them the tools that they need and the structure that they need to push their business forward.
So, Kavi, what is the, because the top tribe is going to want to check this out, what's the website associated with this business?
Yeah, Insider, that's I-N-S-I-D-E-R, InsiderInternetSuccess.com.
Okay, so when people go to this site, how much does this course cost?
$25,000. It's a whole year program.
Okay, so it's an annual $25,000 plan. And last month, which would have been August or September, how many new people did you sign up?
We take on five people a month.
Okay, so you limit it. Tell me why you do that. That sounds like an interesting marketing strategy.
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Chapter 3: What is the Automated Business System and how does it work?
Three, four years. How many people have you signed up into inside, uh, inside or internet success?
So the business itself has offered different things. We've run workshops and seminars, conferences. We've run online courses people have purchased. But this particular product that we're talking about, automated business system, for the last two and a half years, we've taken about 100 people through. I think that's fair, about 100 people through it at the moment.
So over $25 million in sales. Yeah. And walk me through how you're executing this. I mean, you said you're meeting with them weekly, you're coaching, et cetera. Is this just you or do you have a team?
So all of the development work is run by a team and we have a project manager that looks after that client. But the... Um, the actual weekly coaching is done by our members area where we actually have training and then a webinar or two webinars, depending on, you know, how things are going in that week. But that's me running the coaching for the client.
So you're doing something extremely unique. I mean, I talk to people all the time that come on this show and we have a huge waiting list of people that want to come on because the show is doing so well. And they tell me about how they sell really expensive courses. Like for example,
Sue Zimmerman came on in an earlier episode, that was episode number 24, and talked about how she sold a $997 product in the funnel she used. How are you getting people to pay you 25 grand? What's the process like before they decide to pay?
I think that one of the things that I've liked to do and have done well is to feature my customers or my clients and their successes. So that plays a big part of getting people to see what we can achieve. The other thing that I think is really important is how I find these clients. So we do several things. First of all, I'm featured a lot on podcasts, just like this one, of course.
And I think that the beauty about a podcast is that somebody who is interested in the topic will take 25, 30 minutes, maybe even an hour to listen to a show and generate a relationship with the person who's speaking, with the two people that are speaking, and sort of build a level of understanding, know-how, and trust.
And that kind of moves them in the journey a lot quicker to the sales process than somebody who just opts into our website. We do, however, also do great Facebook advertising, where we ask people to sign up for a free 30-minute call where they can explore their ideas with us on a phone call, and we'll do that with them, and we'll talk about their ideas and give them some insight.
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Chapter 4: How much does the Automated Business System cost and what does it include?
Someone sees a Facebook ad. How long does it take them to then move to a sale? A cold Facebook ad, 30-minute call at some point, then a sale. How long does that take usually?
Sometimes it could be on the very first call. So if they see an ad, And we had that today, actually, just a few hours ago. Adam, who does some of our business coaching, he was on a call to somebody who wanted a 30-minute free coaching call, and he made a sale. And so that kind of happened.
Sometimes the Facebook ads, the cold ads, generally I would say about two weeks is a good number to know whether that's somebody who's interested. I said on the phone that they are interested. They just want some time to talk to their partner, their wife, their husband, whatever it is, which is fair enough. I would do exactly the same in that instance.
And then also do some research maybe on our company before they go ahead and say, yeah. Sure.
Chapter 5: What marketing strategies does Kavit use to limit client intake?
No, of course. And how big, you said email marketing is so important. What is your list size at now?
It's not that big. It's probably about 18,000 people.
And what's the number one thing you're doing to build that?
facebook ads got it so when they that eight grand you spent on facebook ads last month you're capturing an email setting up a 30-minute call then selling and anyone who doesn't buy you're nurturing them via regular emails exactly okay top tribe i want to give you more brain juice this month totally free if you're loving this episode text the word nathan
N-A-T-H-A-N to 33444 for your chance to win a prize on an upcoming show. The next prize is a pack of 14 business books valued at 250 bucks if you bought them on Amazon. And these books are the ones that Mark Zuckerberg thinks every entrepreneur must read. Kavit, I love it. You're having so much success. I don't know if you can hear that through the microphone.
My heart's beating faster because we are getting to my favorite part of the show, my man. You know what's next?
Fly around.
Kavit, no. Good guess. Guess again. I'm putting you on the hot spot now. I'm going to make you uncomfortable. What is it? You know what's next? No, I don't. Okay, Kavit. It's time for the famous five. Are you ready? The five famous five. Let's do it. All right. Number one. Number one. What is your favorite business book?
The one that's had the most impact on me is a book by Jay Abraham called How to Get to the Top. No, How to Get Everything You Can. How to Get to the Top, that's what this show is. No, How to Get Everything You Can Out of Everything You've Got. Give Everything You Can to Get Everything You've Got, Jay Abraham.
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