Chapter 1: What is the purpose of The Top podcast?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Yesterday, Top Tribe, you joined me when I spoke with Tanner Larson. He made $240,000 on a single webinar by getting 20% of his attendees to buy his $1,000 product. All right, Top Tribe, you are going to love our guest today. I am here in Roanoke, Virginia at CoLab drinking my mocha. It's making my hands sweat. It's just worn up. The steam is filling my nostrils.
And I have Sean Gallagher with us this morning. He is the founder and CEO of The Brotherhood, a secret benevolent alumni or Illuminati, sorry, for successful entrepreneurs of high character. The Brotherhood creates community for successful entrepreneurs to help their business and personal growth and to make the entrepreneurial journey more enjoyable. Sean, are you ready to take us to the top?
Good to go, Top Tribe. Let's do it.
Awesome. I love it. I love it. So I have to tell you, this is how I first learned about the Brotherhood. So I'm on this thing called a mancation. I'm like not doing good with names this morning. The Top Tribe is judging me. They're like Brotherhood, mancation, this, you know, what is Nathan talking about? But I was on a mancation. Vacation in Colorado with a group.
And at the end of it, this guy named Dan Vitello came up and pulled me over. He was driving. So I sat in the front seat of his truck and we interviewed him, by the way, in episode number 15. He just used 5000 Instagram followers and he generated 300 grand in presales for his hand ground coffee machine. But he pulled me aside. He said, Nathan.
He's like, I think you're going to be a great fit for this thing called the Brotherhood. And Sean, my first reaction was, if I told my mom I was joining something called the Brotherhood, she would laugh hysterically. So what is the Brotherhood? What did I miss?
Yeah, I guess how we describe it now is the premier, we're the world's premier private business club for leading entrepreneurial men.
And I will have to tell you guys, don't judge the name. We're not corny. It really is amazing. I mean, I've gone to many of the events Sean has put together. They are top class. You know, a lot of mastermind groups, they're frankly not that great. They're very diluted. The people aren't highly curated. And Sean does a great job doing that.
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Chapter 2: How did Sean Gallagher start The Brotherhood?
I wanted a healthier lifestyle. But at the same time, there were millions of kids that wanted to learn how to DJ online. So I created some video courses teaching kids how to DJ, and that business just kind of blew up, and it's still online today called howtodjfast.com, and still sells product and teaches kids how to become various types of DJs.
And so when you say you're itching your own, what was it, scratch your own itch or itch your own scratch, whatever?
Yeah, yeah, right. One of the two. So having that business on autopilot allowed me to test out the four-hour workweek. So I moved down to Mexico. Thought I was going to stay down there for six months, but absolutely loved the surfing and learning the language. I moved down there just to surf every day. I just felt lonely down there after a couple years. I ended up staying for four years.
I really missed those entrepreneurial conversations that I'd have with my friends in North America. I literally just threw a bunch of the most impressive people that I'd become friends with. Daniel Vitello was one of them, Danny Boy. And threw them into a Facebook group. And it turned out that all these guys lacked a kind of brotherhood or common tribe in their lives as well.
And really didn't have, and struggled to find access to these high-level entrepreneurs themselves. And so it kind of took off from there.
And so you start off, how many people did you start off with? 30. 30. Okay. So walk me through, just to be clear, Top Chop, I want you to keep listening to the whole episode because like in episode number 58 with Jason Gigner, and I always pronounce his last name wrong, but Jason with Mastermind Talks, he walked us through how he's doing his events.
Again, the stuff Sean does with the Brotherhood, it is now paid. So we're going to get to that in a second. But Sean, one of the complaints, and actually, I think on the side, I articulated this to you when I was first thinking about the Brotherhood was like a lot of these folks that run these events, even Jason included, the way that the organization makes more money is by making it bigger.
But by nature, if I'm going to pay to go on a curated event, I don't want to have to do the work of working through 100 people at the event to figure out the three I want to talk to. I'd rather there only be five people there and have it be the five people I really want to talk to. So how do you balance that?
Yeah, it's a great question. And because this didn't start necessarily as a business, we were really strict about the quality of the people that we were accepting in the beginning. And so we started out with a very core group of people. And as people came in, as we were getting clear on who the community was for, We weren't afraid to kick people out.
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Chapter 3: What makes The Brotherhood different from other mastermind groups?
That can be all sorts of things. And guys, we just found out time and time again that guys would not open up as much if there were women around. And so it's the old sports room locker thing. I mean, you played sports growing up, Nathan. It's like in the hockey locker room growing up, that's where guys would get real. And it's the same thing for women too.
And I think there's a place for groups that have both. And then there's a place for women having their community and men having their community as well.
So let's dive deep. The last Brotherhood event that I went on was one where we sailed in the Catalina Islands. It was gorgeous. died against the cliffs. This is off the coast of California. But hey, that just brings everybody closer together. So walk me through an event like that. I mean, that takes a lot to organize. So you have a team.
I want to understand, because people are maybe wondering, well, why charge for this thing? It sounds like just a Facebook group. So what are your, like on that specific trip, what are the costs involved?
Well, I mean, people, I mean, I'll take a step back and say people aren't paying to be a member of this community so they can go on a trip. People are paying to be a part of this community for, number one, to have access to a specific type of individual that is really hard to meet because they're rare.
I mean, successful entrepreneurs are rare enough, but successful entrepreneurs that have these different personal criteria are very rare. It's a feeling of being part of a tribe. But yeah, the adventure trips that we do bring guys together, get them excited. We have a large team to help us organize all the events. We do a lot of these a year. We create local events.
Guys are always traveling around, so we connect them that way as well. Yeah, we really plan out. I mean, we rented two 50-foot yachts and sailboats and took them out to these remote islands where there's nothing, not even a cell phone signal. And there's a lot of logistics that go into that.
And especially since our goal with these adventure trips, it looks like it's a gay travel agency or something. You know, an old boys club just going out for a sale or something. But the reality is that we're a well-oiled machine at creating authentic situations that encourage vulnerable conversations.
And so the whole weekend is built to lead guys down a path of getting real with each other and building real solid friendships.
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