SaaS Interviews with CEOs, Startups, Founders
Fitness SaaS Hits First $80k in Revenue, 400 Hours of Video Content on Platform today
15 Jun 2022
Chapter 1: What is the main topic discussed in this episode?
Got it.
Chapter 2: What is the revenue model for Hyperhuman.cc?
So you've got 6,000 of monthly recurring revenue from individuals and another 1,500 from teams, but you're focused on teams moving forward and have about another 100 that haven't converted yet in a trial.
Exactly.
You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.
We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Bogdan Produska.
He is the CEO and founder of a company called Hyperhuman.cc, tech entrepreneur, passionate about building innovative products and great teams. He has over 18 years in tech, ranging from startups to global enterprises. He's been part of multiple high-profile mergers and acquisitions, and he's nurtured a growth and solutions-oriented mindset in diverse multicultural teams.
Again, now building Hyperhuman.cc, which is a smart content production platform for the health and fitness industry. Bogdan, you ready to take us to the top?
Nathan, that was a long intro, but yes, exciting, exciting things, exciting times for this industry.
So who are you selling to directly? Is it a gym? Is it a fitness trainer or yoga instructor? Who is it?
So we started from the need. The need was the digitalization of the health and fitness video content. So our mission is to make world's health and fitness videos universally accessible and usable. That was our goal. That was our challenge to be solved by technology, by our AI. And who's the service? Who's the client?
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Chapter 3: Who are the primary clients of Hyperhuman.cc?
Or will the gym buy it and make the trainers upload videos so that more people sign up for gym memberships?
The last one. Exactly. So basically, it's a very simple, any type of team's concept. The team pays for their members, their members create content for their clients, acquire new clients, retain new clients throughout these digital services that they now create.
And how many gyms or people like gyms, groups like gyms are paying for the platform today?
So imagine we just added the Teams layer earlier this year, and we have, I think, now 111. So 111 is the latest number of businesses that we are now serving, and they are creating, and their team is creating this new type of smart video content.
Imagine this is kind of like someone buying Salesforce for their sales team and then having to convince the sales reps to actually use Salesforce. How many of these 111 gyms have actually had at least one video uploaded by one of their trainers?
Everyone. Every single one is willing and eager to transform their existing recordings because many already have videos. I see.
So how many total videos are on the platform today across 111 customers?
So just to give you an insight, a total number, we have transformed about 30 or 40 now hours of raw recordings into 400 hours of quality video workouts. So it's a 10x from raw recordings to new content created from a very, let's see.
Okay. So today across 111 customers, there's 400 hours of video workouts on the platform.
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Chapter 4: How does Hyperhuman.cc address the digitalization of fitness content?
So I thought you said you were selling to the gyms. You weren't asking the trainers to pay.
We already have that delivered. That was our MVP, if you want. Last year, we launched it for individual professionals. And this year, we added the Teams layer on top of it.
Okay. So there's 111 teams currently paying about $150 a month. And then how many individuals are on the platform that are paying?
We now have, I think, 3,000 individuals, so professionals, on the platform. Not everyone is paying because we have a free new model. We can create up until a certain level of content completely free all the time. So we have about, I think, 5% to 10% paying on the professional side.
And what do the professionals pay per month on average?
We see a distributed, let's say... price point between three months subscriptions to one year subscription. The starting point is, I think at this point we have a discounted $59.99 per month.
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Again, both plural founderpath.com forward slash products forward slash valuations. Okay. So, so 20 bucks a month is your average.
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