SaaS Interviews with CEOs, Startups, Founders
Getting 1m Users Fast with Kelvin Lockwood
28 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Bundle and how does it work?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 3: What motivated Kelvin to leave his corporate job?
I'm now at $20,000 per talk.
Chapter 4: How does Bundle address the issue of local news?
Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 5: What is the revenue model for Bundle?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins. He's in the restaurant industry and he feels stuck. He wants to start his own software business.
Chapter 6: What are the challenges of gaining traction for a mobile app?
So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed.
Chapter 7: What are Kelvin's user acquisition goals for Bundle?
Top Tribe, don't forget to tune in every morning at 9 a.m. We've got Ebi Mayer tomorrow. He quit a $100,000 job, raised $5.2 million, and is now charging $150 per year for an iPhone app. Okay, Top Drive, good morning. You're going to love our guest today. His name is Kelvin Lockwood. And Kelvin and I just met actually down here in Austin at Capital Factory.
Approximately two or three years ago, he was doing account management at a big firm in the UK.
Chapter 8: How does Bundle plan to differentiate itself from competitors?
He said to hell with this, dropped out, launched his own company. It's doing really, really well. I'll let him tell you more about it. You're going to enjoy it. Kelvin, are you ready to take us to the top? I certainly am, Nathan. Thank you very much. Very good. Well, I'm excited you're here. This is going to be a lot of fun.
Tell me real quick, what's the name of the company and what does the business do? So, Bundle is the name of the company.
And we kind of bundle together local news. We don't play too much on the name. But so... It's a location-driven mobile app, and some people describe it to us a bit like a weather app. So, as you move around, we collect the news from nearby.
And you can save those places that matter to you. So a lot of listeners, they're stuck in corporate, and maybe they're in an account management position, actually, and they're thinking about starting and doing their own thing. So help us understand, what was the moment when you decided to stop the account management position? Why did you decide to jump ship?
I've always had lots of ideas, and you mull them over in your mind. And after a while, most of those ideas never come to the surface. So this was somebody shared... an opportunity with me with regards... So, can I start that again?
No, just keep going. Let me just cut right to the chase. What was your salary at the account management job? What did you give up? That's what people are always stuck in. It's like they're too comfortable. So, what was the salary?
Yeah. So, it was 35K. And that was UK? UK, yeah. Okay. So, what is that in US? 55, 60. 55, 60. And how old were you? So this was two, three years ago.
Okay. So I'm 33. 33. You're 33 now or you were 30 then? I'm 36 now. Okay. So you were 33 then when you stopped. Okay, good. So you then go into kind of like this news aggregation space, which is like, seems super tough. And like, it seems like very few people make money. Why go into that space?
Because it's a big problem that I felt like no one solved yet. So Obviously, when you talk to people about where they get their local news from, it's fragmented. It's across a number of different websites. And clearly, people use Facebook and Twitter to access news. But I would sort of describe that as like a proxy. The first reason you go to Facebook is because your friends and family are there.
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