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SaaS Interviews with CEOs, Startups, Founders

He Got 17m YouTube Subscribers and 1b+ Views EP 224

04 Apr 2016

Transcription

Chapter 1: What does Mickey Meyer do as a digital media producer?

0.031 - 18.4 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.

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Chapter 2: How did Mickey Meyer contribute to Epic Rap Battles of History?

18.42 - 19.402 Nathan Latka

Five and six million.

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Chapter 3: What strategies lead to gaining millions of YouTube subscribers?

19.422 - 21.245 Nathan Latka

He is hell-bent on global domination.

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Chapter 4: How important is consistency in content creation?

21.265 - 27.034 Nathan Latka

We just broke our 100,000-unit sold mark. And I'm your host, Nathan Latka.

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Chapter 5: What is the top production secret for digital media?

28.06 - 52.246 Nathan Latka

Okay, Top Tribe, remember, every Monday I give one of you 100 bucks to invest in your idea to help get it to the top. To enter, subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to prove it. Again, that's Nathan to 33444 to prove it. Last week's winner was Mike Shcherbakov. Mike runs his own internet business.

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Chapter 6: How can content creators maximize viewer engagement?

52.266 - 75.82 Nathan Latka

He's doing between 100 and 500K per year, and he's a blogger, author, and influencer, building his business listening to the top. Okay, folks, coming up tomorrow is something like you've never seen before. You know our episodes get heated, but tomorrow's, I've never gotten something so hot before. I mean, big debate, so much so I had to make it private. So make sure you watch early tomorrow.

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75.901 - 78.925 Nathan Latka

Refresh your iTunes feed. It's episode 225.

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79.073 - 107.325 Nathan Latka

okay top tribe good morning good morning you're going to enjoy our guest this morning his name is mickey meyer and he's a digital media producer and co-founder of jash a multi-tiered studio with partners like sarah silverman reggie watts tim and eric and michael sarah now before josh meyer oversaw programming at maker studios and produced three of the most watched series on to air on youtube many of you may have heard of them like epic rap battles of history

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Chapter 7: What are the various revenue streams for digital media producers?

107.305 - 129.329 Nathan Latka

Now, today and most recently, Mickey served as executive producer on several award winning short films produced under the Josh Banner. These shorts include Catherine, which stars Jenny, I believe, actually starred Jenny Slate, I believe. Michael Cera's Brazzaville Teenager and Gregory Go Boom, which won the 2014 Jury Award in U.S. Fiction at the Sundance Film Festival.

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129.569 - 138.401 Nathan Latka

All right, Mickey, are you ready to take us to the top? Oh, my God. I am so ready right now. So, dude, LL Cool J ripped you off. He ripped me off. Is that true?

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Chapter 8: What advice does Mickey have for his younger self?

138.441 - 143.753 Nathan Latka

They saw that you made a smash hit on YouTube and they go, okay, let's do lip sync battle.

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144.514 - 163.116 Mickey Meyer

You know what's funny is actually the guy who built that YouTube channel now works over here, Josh. It's like the whole underbelly world that I don't think a lot of people understand about how the internet is... is working right now is that there's a whole bunch of people on the other side of these channels that are strategists, right?

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163.156 - 174.724 Mickey Meyer

That are there saying, okay, here's how you're going to build your audience. Here's how you're going to find your audience. And a lot of them are able to do it without money, without paid advertising or anything like that.

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174.704 - 191.842 Nathan Latka

Well, you're getting my whole audience all jazzed up because they love hearing you can do this for free with a little creative energy and strategy. Actually, probably a lot. I'm sure this is not easy. Walk us through, if you don't mind, Epic Rap Battles. So just to be clear, though, you're not obviously still at Maker Studios. You have your own program now called Jazz, right?

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192.543 - 198.029 Mickey Meyer

That is correct. Yeah. Although I do keep in touch with those guys. And I talked to Lloyd, who's one of the creators of Epic Rap Battles this morning.

198.209 - 200.632 Nathan Latka

Okay. Now, your involvement, you created it, though, correct?

200.932 - 201.032

Yeah.

201.316 - 217.332 Mickey Meyer

No, no, no. I would give... Pete and Lloyd were the ones who really created it. I was more on the production side of it. So I helped to... I shot the very first one and then helped to build the channel for it and then helped to build the audience for it and then helped to build a production infrastructure for it and so on and so forth. And so now it's kind of its own machine and its own beast.

217.392 - 241.11 Mickey Meyer

But Pete and Lloyd... Created it really in a comedy shop in L.A., West Side L.A. And then I think that they also were touring around doing improv. And it was just a format that they had always done. And as they started to get into YouTube and be kind of introduced to what this whole world was, that was the idea. It was like, well, here's a thing that we've done in the past.

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