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SaaS Interviews with CEOs, Startups, Founders

He Quit Six Figure Job To Launch Agency Right As First Kid Was On Way, EP 256: John Lincoln

04 Jun 2016

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 9.041 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

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Chapter 2: Why did John Lincoln leave his six-figure job?

9.521 - 23.796 Nathan Latka

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.

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Chapter 3: How did John start Ignite Visibility and what were his initial investments?

24.076 - 27.54 Nathan Latka

And I'm your host, Nathan Latka.

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Chapter 4: What is the purpose of John's book 'Digital Influencer'?

27.52 - 32.868 Nathan Latka

Okay, Top Tribe, this week's winner of the $100 is Zach Faron.

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Chapter 5: What marketing strategies does John recommend for young entrepreneurs?

32.888 - 37.815 Nathan Latka

He's a 22-year-old Apple employee, and he's listening to the show and loving it.

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Chapter 6: How does John plan to use the proceeds from his book?

38.236 - 55.743 Nathan Latka

For your chance to win $100 every Monday, simply subscribe to the podcast on iTunes now and then text the word NATHAN to 33444 to prove that you did it to enter. Good morning, Top Tribe. You're listening to episode 256 and coming up tomorrow morning, you'll hear from Ari Yu.

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Chapter 7: What revenue milestones did Ignite Visibility achieve in its first year?

55.783 - 69.525 Nathan Latka

We break down, is it possible to launch a startup and a baby at the same time? Ari is doing it. Okay, Top Tribe, good morning. You're either in your car on your way to work or maybe you're jogging this morning, taking it easy with maybe a cup

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69.505 - 97.167 Nathan Latka

of coffee in your living room and you're really gonna enjoy our guest this morning his name is John Lincoln and he's the CEO of ignite visibility a teacher at UCSD an MBA entrepreneur writer for entrepreneur Inc search engine land marketing land and author of the book digital influencer a guide to achieving influencer status online Lincoln has worked with hundreds of online businesses and increased client revenue by millions of dollars John are you ready to take us to the top

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97.147 - 104.276 Nathan Latka

Oh, I couldn't be more ready. All right. Let's do this, man. So first things first, how old are you today? And when did you start Ignite Visibility?

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104.756 - 115.889 John Lincoln

Yeah, good question. So I'm 33. I started Ignite Visibility when I was 30 years old. I had been in the industry already for about a decade, director role after director role at different agencies.

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Chapter 8: What online tools does John use to manage his agency?

115.929 - 124.74 Nathan Latka

So I did earn my stripes, but I've been at Ignite Visibility for three years now. Tell me about the day you decided to, first off, where were you working before Ignite?

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124.72 - 143.674 John Lincoln

So I was at another agency before. Which one? Which one? It was called SEO Inc. And they're actually a large search engine optimization company. So learned a lot there. Actually, I was a director there for three years, over 100 clients. And, you know, but just at some point, I really knew that I wanted to do my own thing. And that's why I ended up making the jump.

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143.654 - 155.432 Nathan Latka

Got it. And help us people understand, because there's a lot of people listening right now that are in a corporate job, like what you were doing, a big company. And they never make the jump, John, because they have a really safe salary. What salary did you give up before you started your own business?

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156.494 - 177.878 John Lincoln

It was a big number. It was over $100,000. So I was making... really good money. I was in a good place. I was in a role that I liked to some degree, but I knew that I could deliver a better product. And I knew that I always wanted to be an entrepreneur and be out on my own. And I'll tell you, although that was a good role.

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178.438 - 186.426 John Lincoln

And although it was literally the scariest thing I've done in my life, I've done a lot of stuff, but it was the scariest thing. It was the best.

186.466 - 189.169 Nathan Latka

Are you single by the way, or did you have a wife and kids and

189.149 - 207.044 John Lincoln

No, no, no. So I'm married. You know, I did get married and have the kids after leaving that company. So in the last three years, I've gotten married. I've had two kids. I've got a one year old and I've got a six week old. And but you know what? That's just how, you know, I like to do things. I really like to just, you know, I have fun with life.

207.144 - 209.689 John Lincoln

And, you know, so that's a bit of my personality for you.

209.669 - 219.761 Nathan Latka

Okay, so you get out of the business, you launch Ignite Visibility. Is Ignite Visibility a company that takes a lot of money to get started? How much did you invest before you got your first client?

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