He wanted freedom and $5k/mo. Here's how he did it.
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What is the main focus of The Top podcast?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Yesterday, you guys heard me speak with Brandon Epstein. He's got a six-pack and he charges $1,000 per month for Instagram consulting to mega-rich clients. Okay, Top Tribe, I'm here in the Appalachian Mountains, excited this morning to be talking with Alex Harris. He is an award-winning web designer, public speaker, and founder of alexdesigns.com.
Alex is the host of the top-ranked podcast, marketingoptimization.tv, and his latest book, Small Business, Big Money Online, became an Amazon number one bestseller. Now, you need to know this about Alex. Since 2000, guys, he... He has created over 100 e-commerce stores, thousands of different landing pages, and over 7,000 different A-B tests. With 15 years of experience, Alex is passionate about conversion rate optimization. Alex focuses on helping websites increase their online sales and generate more leads. Alex, are you ready to take us to the top? I am ready, Nathan. All right. I love it. I love it. Let me ask the first big question. People tell me all the time, Nathan, you've got a top podcast. Your business is crushing.
You should write a book. I go, no, there's no way I could write a book. Why did you decide to sit down and write small business, big money online?
Honestly, if I didn't write this book, my head would have probably exploded because I really needed to get this information into other people's hands. I just had been doing what I do for so long that I really just needed to tell more people about it.
Got it, got it. How do you use it now? Is it basically a business card or was your goal the whole time to get it to be number one bestseller?
Yeah, it's basically a business card. People go into Amazon. Amazon is a big search engine. They go into Amazon, they search for e-commerce, they search for small business. I'm right there.
How did Alex Harris achieve success in web design?
They call me the next week, we do business.
Awesome. So walk me through some of the metrics. I mean, I can't tell from looking at your website, alexdesigns.com, where you're making most revenue, if it's book sales, if it's marketing optimization TV. I want to focus on this episode and really dig into your number one kind of revenue source, how you're driving the most success for you, which product is that, that you're selling? I sell consulting. Okay, boom, consulting. So a lot of people, Alex, will go, oh, they're probably going, oh, Alex must not be that smart. He sells consulting. He's trading his time for money. You've made that model work. Walk us through how you made it work.
Yeah. Well, I've been doing it for so long. My background is in web design and art, and I've always been a website designer. But really, web design has become commoditized. You can go to 99designs or Elance and buy a $200 website. We don't do that anymore. Now we focus on helping businesses make more money. So everything's really focused on results. All of my work comes from referral. I do great work. I help them increase their conversion rates, and everybody recommends them to me.
Got it. I'm on your website again. You've interviewed some of the top folks in the industry, John Lee Dumas, Clay Collins of Leadpages, Amy Porterfield, all these great folks. I see one of the recent web design and conversion optimization examples you have online is for ProEnergy. Why don't you walk us through what you did for ProEnergy? What does that cost? How do you make money there?
Yeah, it usually starts around like $5,000 a month, some type of retainer, and we figure out how people are visiting your website, and then we try to tweak your website based on your existing traffic. Most businesses, they focus on the wrong thing. They want to generate more traffic.
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Chapters
6 chapters
1
What is the main focus of The Top podcast?
0:00–2:14
2
How did Alex Harris achieve success in web design?
2:14–5:43
3
What inspired Alex to write his book, Small Business, Big Money Online?
5:43–8:08
4
How does Alex generate revenue through consulting?
8:08–11:07
5
What metrics does Alex use to measure success for his clients?
11:07–14:18
6
How does Alex optimize conversion rates for his clients?
14:18–14:33