SaaS Interviews with CEOs, Startups, Founders
How Moms Can Quit Corporate For Their Own Startup with Liz Picarazzi of CheckListHomeServices.com
25 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: Why did Liz Picarazzi start Checklist Home Services?
I'm now at $20,000 per talk.
Chapter 3: How does Checklist Home Services attract customers?
Five and six million. He is hell-bent on global domination.
Chapter 4: What types of services does Checklist Home Services offer?
We just broke our 100,000-unit soul mark.
Chapter 5: What is the pricing structure for Checklist Home Services?
And I'm your host, Nathan Latka.
Chapter 6: How does Liz ensure quality among her craftsmen?
Okay, Top Tribe, this week's winner of the $100 is Rich Jones.
Chapter 7: What are the hidden costs of running a handyman service?
Okay, Rich Jones, he is stuck in corporate. He wants to break free. He's binging on the show. For your chance to win $100 every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word NATHAN to 33444 to prove that you did it.
Chapter 8: How does Liz manage her business while balancing motherhood?
Coming up tomorrow morning, I speak with Troy Dean, a SaaS entrepreneur, and I ask him, would you sell to WP Engine for a million bucks? Okay, Top Drive, good morning. You're gonna love our guest today. Her name is Liz Piccarazzi, and she's a marketer who developed custom loyalty programs for a living.
She found herself thinking about how the home services industry and handyman business in particular could improve their customer experience. And look, Liz really personifies her company's target customer, which I love. She spent the last decade juggling a corporate job, motherhood, and marriage, leaving very little time to maintain and improve her family's biggest investment, their home.
As the list of home chores on the refrigerator grew, so did the idea for a business that would help busy households check items off their lists. Liz, are you ready to take us to the top?
I am, Nathan. Glad to be here.
Okay, let's do it. This should be fun. So first things first, the name of the business is called ChecklistHomeServices.com. And what year did you start it in?
I am going to be four years old this November 30th. I started in 2011.
Congratulations. That's exciting. So 2011 was the start date. And again, I just in the bio gave a little overview as to why you started, but you might have a different take. Why did you start the business?
So I started the business because I was a consumer of home services, doing a lot of the handiwork and the home improvements around my house. And in the situations when I needed to hire an outside contractor to come and help, I In really all cases, I was either disappointed or underwhelmed and recognized a gap in the marketplace for professionally run handyman services.
In the trades, customer experience is not really a term that's used, but in the world that I was in, that's what I was focused on. So I really thought, well, what if I marry up my expertise in customer marketing and creating great customer experiences
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