SaaS Interviews with CEOs, Startups, Founders
How To Get 10,000 Customers for Your SaaS Business with Pam OHara of BatchBook
24 Jan 2016
Chapter 1: What inspired Pam O'Hara to launch Batchbook in 2006?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.
Chapter 2: How did Pam find her first developer for Batchbook?
He's binging on the show. For your chance to win $100 every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word NATHAN to 33444 to prove that you did it. Coming up tomorrow morning, Top Tribe, we've got a special guest in Yannick Silver. He's doing amazing things with his book launch and has donated over $2 million towards impact.
I'll break down what that means tomorrow. Okay, Top Tribe, good morning. You know, sometimes I wake up, I do these shows, and I just know it's going to be one that I'm going to get emails and tweets about. This is one of those. We have Ms. Pam O'Hara with us today.
Chapter 3: What pricing models does Batchbook offer for its services?
She is the CEO of Batchbook, which she co-founded in 2006. She's responsible for setting the overall direction and product strategy for the company. Now, here's what I love about Pam. She is balancing like you wouldn't believe. She's a mother. She's not your typical SaaS startup.
She is based in Rhode Island, and she's committed to running a company that can adapt to the unique needs of both its employees and its customers to foster better organization, increased productivity, and a more balanced life. Pam, are you ready to take us to the top?
I'm ready. Thank you very much for having me.
Chapter 4: How did Batchbook acquire its first 10,000 customers?
You are so welcome. So take us back to 2006. Why launch Batchbook?
Well, it was an interesting time. I, at that point, had two young children, and I... Had been working in Washington, D.C. Helped found a technology development company. We built online applications for trade associations. I left that company to move up to New England with my husband. We had a couple of kids.
Chapter 5: What marketing channels does Batchbook currently utilize?
I was trying to get back into the workforce. I was doing some consulting for some large businesses, some small businesses around their data management needs. And I realized I was working with a small business that was trying to find a way to keep up with their advertisers and their customers and their speakers. And they didn't have a good online tool for doing that. And I decided, you know what?
I have the background. I have the resources. I don't have enough time, but whoever has enough time to do what they want to do. So I'm going to go for it anyway. I hired a couple of developers, you know, and we we kicked it off.
Chapter 6: What is Batchbook's customer retention rate?
So Pam, you guys caught the best small business CRM on your website. One of the top tribe, one of the things they're thinking about, especially folks in your position is they're going, I want to start a software business, but I don't know how to find my first developers. Tell us the story of how you hired your first developer before we get into the numbers of batch book.
Sure. So, you know, unfortunately, I'm not sure that this is a practical advice.
Don't say your husband.
It is not my husband. I actually met my lead developer and then CTO on the playground. Our children were playing on the playground and, you know, as often happens when you're the adult standing on the edges, you start talking to the other parents.
Chapter 7: Why is Batchbook not seeking outside funding currently?
And we quickly realized, you know, honestly, we were the only two geeks in our little, you know, bedroom community and outside Providence, Rhode Island. And we just hit it off. And we're talking about sort of our dreams and aspirations. He was actually a engineer at Amazon at that point.
And we both had sort of big visions for what this cloud technology that we were helping build, watching be built, could do for small businesses at that point, 2006. You know, there were a lot of big enterprise tools kind of rolling out, but there really wasn't. Small businesses weren't benefiting from this great technology.
There was, you know, you would go into my daycare center and there was this giant wall-sized whiteboard. And that's where they kept like every kid, every parent, every schedule, right? On this giant whiteboard.
Chapter 8: What future plans does Batchbook have for new product launches?
I'm just like...
It's so bad.
There's got to be a better way, exactly.
So Top Tribe, there you have it. To find your first developer, go to more playgrounds, okay? Exactly. So Pam, we had back in episode 68, Zvi Bandom. Zvi runs a company called Kintaxly. They just last week raised $8 million and he kind of broke down their churn, their lifetime value. their kind of their revenue and how they're thinking about business.
So I know software as a service episodes do really well. It looks like batch book is indeed a software as a service. Is that right?
We are. Yes.
And the two pricing plans you have on batch book.com forward slash pricing are 33 per month built annually or 46 per month built annually. Help us understand and kind of break down up size for us. You have 16 team members. You're are you self-funded?
We are self-funded. Um, and we have, yeah, around, around 20, around 20 now.
Great.
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