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SaaS Interviews with CEOs, Startups, Founders

How to get your first $10k in MRR within 4 months

11 Dec 2022

Transcription

Chapter 1: What is the easiest way to generate leads for B2B startups?

4.992 - 41.833 Nathan Latka

The easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Zero X Climbing used to be in crypto. Now his company is doing $10,000 a month in revenue.

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42.093 - 58.974 Nathan Latka

He's helping companies generate leads using a combination of not only getting the leads, but then also creating content using Jasper, Right or Hyper Right. They've got 35 customers paying $250 a month on average. Just launched back in August and completely bootstrapped. We will see what he does next. Hey folks, my guest today is Daryl Bryan.

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Chapter 2: How did Daryl Bryan bootstrap his lead generation platform?

59.014 - 75.092 Nathan Latka

He's the founder of 0xClem. It's made for B2B startups and enterprises whose most pressing need is finding leads and getting access to key decision makers. He's got unlimited access to their entire platform and it's a disruptive growth for all lead verticals. Daryl, are you ready to take us to the top?

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75.112 - 75.532 Daryl Bryan

Yes, sir.

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75.592 - 78.656 Nathan Latka

What do you mean by that? Disruptive growth for all lead verticals?

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79.717 - 90.081 Daryl Bryan

So essentially, with our competitors in the marketplace... They're capping at specific credits for access to the platform. With our platform, we have unlimited use.

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Chapter 3: What unique features does the platform offer compared to competitors?

91.944 - 101.617 Nathan Latka

Well, does it work? Obviously, if you have unlimited use, but it doesn't get the thing that the users want, no one will use the unlimited use, right? So tell us what it does. Tell us how a customer uses you.

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102.578 - 124.652 Daryl Bryan

So let's say, for example, you have a recruiting agency. And their main lifeblood is new recruits. You can use Xerox Clem to access specific key decision makers or your ideal customer profile directly from the platform. Our platform uses a software scraper that scans the internet every day and uploads new leads into it.

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125.053 - 130.098 Daryl Bryan

So you can access their email, their phone number directly without getting a general email.

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131.699 - 133.701 Nathan Latka

Why would people use you over Zoom Info?

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Chapter 4: How does the platform utilize AI for lead generation?

134.71 - 138.274 Daryl Bryan

People would use us simply because of our integrations.

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138.314 - 141.477 Nathan Latka

Yeah, but doesn't ZoomInfo have more integrations than you? I mean, they're much, much, much larger.

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142.618 - 162.118 Daryl Bryan

Yeah, yeah, they have integrations. But with our platform, we made it so seamless to where you're able to bounce from one lead vertical to the next. You're able to identify exactly who you want to contact instantly. And I think one of the greatest things for our platform is our Chrome extension.

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163.415 - 174.024 Nathan Latka

Yeah, but ZoomInfo has all these things and no one's going to believe that you do it better than ZoomInfo because ZoomInfo can spend more money to do these things. So what's your unique mousetrap you're trying to win on here? Something you do that you think ZoomInfo and others are missing?

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Chapter 5: What strategies did Daryl use to acquire his first 35 customers?

175.065 - 192.561 Daryl Bryan

Well, our ace in the hole, I believe, is artificial intelligence. Our goal is to create business intelligence that can link together and correlate different data points within the leads themselves. So instead of having a normal database, we're planning to implement a database in which is relational through AI.

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192.895 - 200.967 Daryl Bryan

So you can have a subset of customers identified per your ideal customer profile without you having to manually go look for them.

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201.728 - 206.194 Nathan Latka

And help me understand when customers fall in love with you, what do they pay you on average per month to use the platform?

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207.276 - 209.059 Daryl Bryan

On average per month, we charge $3,000. Okay.

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209.159 - 214.306 Nathan Latka

So is this more of an agency model or is it truly no touch SaaS?

215.668 - 216.409 Daryl Bryan

This is no touch.

217.09 - 217.651 Nathan Latka

No touch SaaS.

Chapter 6: How does Daryl ensure customer retention and reduce churn?

217.671 - 219.574 Nathan Latka

Okay. So when did you launch the business? What year?

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220.756 - 222.278 Daryl Bryan

We launched this year in August.

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222.713 - 224.976 Nathan Latka

Oh, okay. Nice. And how many paying customers today?

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225.797 - 228.921 Daryl Bryan

Right now we're just grassroots. So we have under a hundred.

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230.763 - 231.003 Nathan Latka

Okay.

Chapter 7: What are the future plans for the lead generation platform?

231.324 - 234.508 Nathan Latka

Well, I mean, how many are we talking like 10 or 90 or seven or what?

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234.988 - 235.409 Daryl Bryan

We have 35.

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236.63 - 244.12 Nathan Latka

Okay. 35 customers. So 35 customers paying 3000 bucks a month. Yes. So it's $105,000 a month in revenue.

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244.961 - 245.221 Daryl Bryan

Yes.

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246.242 - 248.024 Nathan Latka

Okay. And how many folks are on your team today?

Chapter 8: What insights does Daryl share about his previous experience in cryptocurrency?

249.066 - 252.73 Daryl Bryan

Right now we have two people on my team. Myself and my other co-founder.

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254.112 - 260.9 Nathan Latka

How do you support $105,000 a month in revenue with just two people? Is that an accurate revenue number?

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261.681 - 271.013 Daryl Bryan

Yes. The reason we're able to do it is because we use Core.ai for our conversational bot technology. And that way, we don't have to have additional support tickets.

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272.815 - 287.509 Nathan Latka

I just want to make sure, Darrell, I'm getting this right, because this would put you in a two-person team doing $1.2 million in ARR. I don't hear about that very often, so I just want to make sure I'm getting this data right. You, this month, collected $105,000 a month in revenue over the past 30 days.

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288.329 - 288.71 Daryl Bryan

Yes, sir.

290.431 - 293.934 Nathan Latka

That's amazing. Okay, so how did you find 35 people to sign up? Where did you get them?

295.136 - 320.103 Daryl Bryan

Well, we used our platform. We identified what specific agency would need this the most. We specifically targeted large agencies because they have a surplus of budget and cash flow. And we also made sure to follow up with a lot of people. We sent mass emails. So cold emailing our ideal customer profile for like 14 days.

322.746 - 330.733 Nathan Latka

Why do they pick you? I mean, I get cold emails all the time of people saying, well, we'll get leads for you. Pay us three grand a month. But I ignore them all. I just I don't have time to get through them all. Why do they pick you?

331.54 - 339.869 Daryl Bryan

They pick us because of our copywriting. I use artificial intelligence. I use a combination of three different artificial intelligence writing platforms.

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