SaaS Interviews with CEOs, Startups, Founders
How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
23 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: How did Matt Gallant acquire 7 million leads?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 3: What is the revenue breakdown of Matt's supplement company?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.
Chapter 4: Why is product quality crucial in the health and fitness industry?
Okay, Top Tribe, this week's winner is Charlie Dags, okay? He was a middle manager at a manufacturing company. He wants to break free, and he won the $100 I give out every Monday. For your chance to win, simply subscribe to the podcast on iTunes right now, and then text the word Nathan to 33444 to prove that you did it.
Coming up tomorrow morning, you guys hear from my good friend Amy Porterfield, and she breaks down how she almost did a million dollars on her last launch.
Chapter 5: How does Matt utilize affiliate marketing for his business?
Okay, Top Drive, good morning. Everyone is loving the show.
Chapter 6: What strategies does Matt use to invest his earnings?
It's getting ranked number one all over the place, and it's because I have guests like Matt Galant on. He is a serial entrepreneur who's collected over 7 million leads. He has scientifically tested well over 10,000 different marketing ideas that generate tens of millions of dollars online, and he built his dream international lifestyle. Matt currently resides in Panama with his beautiful wife.
Matt, are you ready to take us to the top?
Chapter 7: How does Matt create custom marketing funnels for affiliates?
Can we go beyond the top? Let's go like way above the top. How high do you want to go?
Let's just hit the stratosphere.
Chapter 8: What competitive advantages does Matt have in the supplement market?
Let's go for it.
Okay. Help me understand. Again, 7 million leads is impressive, but help me understand in what market and why.
Several markets. The majority of those came from instructional music. So we dominated the guitar space for about 10 years. So probably about five to six million of those leads came from that. Then we're also in the health and fitness space as well. So there's been a few million leads in the fitness space.
Okay. So here's what I want to do because you're doing so much. The only way I can think of to figure out what to really drill deep on is to ask you in October, how much total revenue did you do? And then I want to jump into the revenue stream that was the strongest.
Let's jump right to the strongest, because I prepared for this call with that format. Great. So I'm ready. What is the strongest? I'm gonna pick the supplement company. Okay, supplement. Yeah.
Okay, and how much revenue did that do in October? 280,000. Net or gross? That was gross. Okay, that was gross. Okay, and are you actually producing the supplements? Yes, we are. Okay, so what's your net after costs?
Okay, well, let me break it down. So cost of good was about 55 grand because we go – by the way, that's really, really high for the supplement space. Most people would be about half of that, yeah. Why is it so high? Because we go all in on the quality. You know, for us, there's a lot of ways you can cut corners with supplements, obviously with the ingredients. We don't do that.
So, you know, most people in the supplement industry, their multipliers may be 10, 20x. Ours is more 4, 5x. What do you mean?
I don't know what multiplier means.
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