SaaS Interviews with CEOs, Startups, Founders
How To Make Money Off Events with Gilbert Welsford of Sparks Entertainment Episode 134
23 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Sparks Entertainment and what services do they offer?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million.
Chapter 3: How much can events cost and what was Sparks' revenue in September 2015?
He is hell-bent on global domination.
Chapter 4: What is the client acquisition process for Sparks Entertainment?
We just broke our 100,000-unit soul mark.
Chapter 5: How does Sparks manage capital expenses and profit margins?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner is Charlie Daggs, okay?
Chapter 6: What strategies does Sparks use to grow their business?
He was a middle manager at a manufacturing company. He wants to break free and he won the $100 I give out every Monday.
Chapter 7: How does Sparks handle equipment rental and capital investment?
For your chance to win, simply subscribe to the podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it. Coming up tomorrow morning, we hear from Hampus Jacobson.
Chapter 8: What role do personal relationships play in Sparks' client base?
He sold his company for $150 million to BlackBerry and then got the hell out. Okay, Top Tribe, good morning. Today, I think you're going to love our guest. His name is Gil Wellsford, and he's a passionate innovator by heart and loves entrepreneurship. He co-founded a production company at the age of 21, and four years later has offices in New York City, Philadelphia, and Washington, D.C.
He is a mentor to young emerging entrepreneurs that he meets through an organization he founded and is now the alumni board for called Society of Entrepreneurs. He loves ice cream, food, and ice cream. Gil, are you ready to take us to the top? Absolutely. All right, nice. So let's do this first. What is this company? Four offices all over the place. What's the company name?
Yeah, so the name of our company is Sparks Entertainment. We're actually going through a rebrand right now. So that's not going to be probably up to date in the next couple months. But currently, the name of our company is Sparks Entertainment. And we are a creative lighting design firm company. focusing on productions for social events, corporate events, and touring.
Okay, so give me an example of the last customer that bought something from you. Tell that story.
Sure. So we actually have a really great customer that we're working with right now. The tour is for... a pretty well-known band by the name of Muse, M-U-S-E. And they come to us and they tell us their story. They are creating a, they're launching a brand new tour coming up in January.
And they come to us and they ask us to design a really neat environment for their VIPs to experience prior to going and seeing their show. So they share what their tour is going to be all about and what they would like for their guests to experience. And we create 3D renderings.
We take the entire... First off, we take the entire concept to our creative team and we come up with all these different ideas and we chat with the client and we create some 3D renderings and really show them what it's going to look like. And then once we finally...
determine what that production's going to look like, we support that production with the rentals of equipment that we have in our warehouse.
So just to be clear, when you say tour, what you mean are the musicians who are going on tour, correct? Exactly.
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