SaaS Interviews with CEOs, Startups, Founders
Phone Cleaner Will Do $5m-$10m This Year, Launched in 2012 at CES, EP 274: Jason Greenspan
10 Jun 2016
Chapter 1: What is Whoosh! and how did it start?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark.
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Chapter 2: What unique challenges did Jason face when pivoting the business?
And he currently is working a full-time job and is dying to get out. Good morning, Top Job. You are listening to episode 274. But first, remember, tomorrow morning, you're going to hear from somebody, the guy, who launched Fun Fun Fun Fest here in Austin and how he went from 3,000 attendees to 16,000 attendees in under five years. Top Tribe, good morning, good morning.
You're going to enjoy our guest today. His name is Jason Greenspan, and he's the founder and CEO of Woosh, the next generation cleaning products brand. His product line, Screen Shine, keeps all your screens and devices clean and shining like new. Woosh is a two-time CES Innovation Award honoree. Jason, are you ready to take us to the top?
Chapter 3: How does Whoosh! ensure product quality and safety?
I'm ready. I'm ready. All right, let's do this. So first things first, what is Woosh and how do you make money?
Great question. So Woosh is a cleaning product, right? But we really focus on differentiated products. Our first line is called Woosh Green Shine. Some of your listeners or you may have seen it in the Apple Store or Staples or Office Depot. It keeps all your screens, your mobile phone, your Apple Watch, your connected devices clean, polished and protected.
Chapter 4: What strategies did Whoosh! use to gain traction at CES?
And so how does it work? I mean, is it a wipe? Is it a spray?
Yeah. So the first product we have, it's a spray. So it comes with a spray and a cloth. And basically, you spray it on the cloth, wipe your phone down. And it doesn't just clean your phone. It makes it shine like new. And our formulation, what's really cool about our stuff, is it's completely non-toxic.
Chapter 5: What are the company's revenue goals and growth projections?
So if you go online and see some of our videos on YouTube or whatever it is, we show it as non-toxic. I do a demo where I spray it in my mouth to show how clean the product is.
and then also it leaves a nano film on your a nano film on your screen that provides resistance to fingerprints so it's pretty cool yeah you have a beautifully designed website although the image of the it looks like a hand print in a petri dish with all this micro bacterial stuff looks disgusting yeah that's a real hand actually that's absolutely disgusting
Yeah, it's a six-year-old hand. You know, somebody took their handprint, we took a six-year-old hand, put it down on a Petri dish, we'll walk back to your grow. And for us, it symbolizes, you know, what your hands touches, your phone touches.
Yeah, now you were on the, it makes sense, this thing sells, I bet, like hotcakes if you do a live demo. You were, I believe, on either Shark Tank or Dragon's Den, correct?
Yeah, we were on the Canadian version of Dragon's Den.
Okay, how did it do, by the way?
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Chapter 6: How does Whoosh! maintain profitability without external funding?
I mean, what was total sales over the 24 hours after the thing aired?
It was absolutely insane. You know, can't get into specific numbers as we are a private company, but it was in the thousands of units we went through. Okay, so... It was pretty phenomenal. You know, a product like ours is very much, you know, a use it, see it, believe it kind of a product. And people are just like, oh, my God, like, I haven't noticed how dirty my phone is.
And we kind of think it's absurd that people don't clean their phones more regularly.
Mm-hmm. Now, and it's interesting because there was another product that was on Shark Tank, which was basically like a case that you put your phone in and it looked like it like did something. But yours is different because you can take it with you.
Chapter 7: What are the margins like for Whoosh! products?
You can take it on the go. It's a wipe and a spray. Walk us through a real quick kind of business evolution. What year did you found the business in?
Yeah, this was founded in 2009. We pivoted actually in the fall of 2012. We started out making car cleaning products. So auto detailers, waxes, washes, all that kind of stuff. And we had a really hard time going at it. And I had a bottle of our, we had a product called Quick Wash and Detailer.
Chapter 8: What lessons does Jason share for aspiring entrepreneurs?
It was an all-in-one kind of spray and wipe down product. And I had it on my desk at the office. I knocked it over with my elbow. It leaked on my iPad and I wiped it off. And it just made it like my iPad was never as clean. It just made it shine like it knew. And I showed it to my business partner. I said, you got to check this out. And he had dinner the next night with a buddy of his.
And he said, listen, I'm getting out of the remote control helicopter business. But I typically have a booth at CES every year. Why don't you guys take it over and use CES as kind of like a testing ground? And my partner is much more of an opportunistic guy than I am. This is 2012? Yeah. Yeah. So this is fall of 2012. And he's like, let's go to CES and try it out.
So like we took our, at the time it was our car clean product and we basically like filled one ounce bottles and we gave out samples as our proof of concept at CES that year. And everything since then is we've been just focusing on this ever since.
So how does it, so it's 2012, is it, are you self-funded or have you raised capital?
No, we're fully bootstrapped right now. We're trying to look to raise this spring, but we're fully bootstrapped today and profitable.
How much are you looking to raise and why are you raising?
I'm looking to raise around five million bucks just to fund growth, right? we're growing really, really well. I think our revenues have at least doubled the past three years since we launched this. We're doing significant, like, you know, we've cleaned over 1.5 million screens the last year, which is a pretty significant number.
And we think we've got a significant growth opportunity and we just need funding to drive growth.
When you say you've wiped over 1.5 million screens over the past year, so is it fair to say over the past 12 months you've sold 1.5 million units?
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