SaaS Interviews with CEOs, Startups, Founders
Quick Way to Get Anyone To Write About You
04 Jan 2016
Chapter 1: What is the focus of The Top podcast and who is the host?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark.
And I'm your host, Nathan Latka. In the last episode, you learned how Daniel Vitello used his 5,000 Instagram followers to generate $309,000 of pre-sales. On this, it's gonna surprise you. All right, our guest today is Jordan Gray.
Now, Jordan Gray is a sex and relationship coach who helps entrepreneurs remove their emotional blocks, supercharge their sex lives, and maintain thriving, intimate relationships. Jordan, the top tribe is here. They're ready. Are you ready to take us to the top?
Totally ready. Let's do this.
All right, man. Great. Well, first off, is there anything in your bio that I missed that you think the listeners should know about?
I'd say that nails it. I'm also a best-selling author, as a side note.
Well, hey, a little side note there. What's the book title? And was that via Amazon or New York Times? Which outlet?
Amazon, there's been a few of them. There's one called Keeper Captivated. There's another one called 50 Powerful Data Ideas. I'm launching one actually as of a few hours ago that's probably gonna hit number one within the next 30 hours. So there's just a handful of them.
That's amazing. Well, if the folks continue listening, we'll probably ask some questions and dive into how you're using, I assume these are self-published, Jordan? Yeah, exactly. Okay, how you're kind of engineering a number one ranking on all this content you are creating.
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Chapter 2: How does Jordan Gray use content marketing to grow his brand?
He's like, the only thing that you can do is just continually serve these ping pong balls over and over and over and over. And eventually they'll start be hitting back. And that's exactly what I've done with every guest post that I've ever gotten on other websites that generally have like five to 10 million uniquely visitors per month is I just make, I follow what kind of stuff they put out.
I say, okay, where's the overlap in what I enjoy writing about and what I know that their followers would value. And I basically just continually write unique posts and keep serving those ping pong balls until eventually one of them catches. And then usually once you have one foot in the door, they've made an author profile for you.
Then getting the second, third, fourth, fifth is a lot easier after that.
So break this down for the top tribe. You're writing content based on what you authors see they've written about in the past. Are you cold emailing it to them? Are you asking for an intro to them via mutual connection? How do you get your foot in the door?
Gotcha. So I get my assistant to basically find the 20 to 50 websites that have the most overlap with my brand. And then she digs up all of the contributing editor email addresses. And if they don't have that, then they either have a submission form or a SurveyMonkey form or something. And...
Yeah, I just find an email address and then I cold email each time and basically say, hey, I've been following you for a while. I noticed that you guys are this, this, and this, basically cold reading the emotional state of what their content tries to hit on, which again is kind of part of my coaching brain is like, I emotionally see them and they go, oh, he totally gets us.
And then that makes them open the attached document that much easier. And they go, okay, well, if he gets our mission, then maybe this content is something. Exactly, exactly. They read it, they like it, and then they post it.
Well, I love irresistible email subject lines because obviously we know if it doesn't get opened, it doesn't matter. So you put all this effort into a thousand word blog article. You're trying to figure out how to send it to the right contributor who will pick it up. How do you think about the subject line?
And Jordan, I'm imagining you can get pretty interesting because you are talking about sex, money, and love and all these very kind of potentially controversial, high open rate kinds of things. What's your usual subject line on that first email?
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Chapter 3: What strategies does Jordan Gray use to get featured on high-traffic websites?
So money, you know, coach, sex coach, money coach, life coach, best selling author, Jordan Gray. Thank you for taking us to the top. Thanks for having me. You bet. Take care. Coming up in episode number 17, you're going to learn from Sean Malarkey and the secrets of how a $97 link influence course hit 20,000 paying customers last month and does millions of dollars in revenue.
This podcast is produced by Oration Recording and is sponsored by Eddy Communications and Roanoke, Virginia's Grandin CoLab, the premier workspace for entrepreneurs and growing companies.