SaaS Interviews with CEOs, Startups, Founders
Secret Art of Getting Your Product Into Walmart with Vincent van de Poll of GROM
21 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million.
Chapter 2: What unique services does GROM provide in the 3D printing space?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 3: What are GROM's net margins and revenue percentages per deal?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Jose Avila.
Chapter 4: How do equity splits affect co-founders in a startup?
He is a 17-year-old that doesn't want to go to college and he wants to start his own business. For your chance to win 100 bucks just like Jose every Monday morning, simply subscribe to this podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it.
Chapter 5: How did GROM achieve $20K in revenue in October 2015?
Coming up tomorrow morning, you hear from Mr. Ferrari. That's Russell Brunson of ClickFunnels. And he tells me that Infusionsoft wanted to buy him out. You're not gonna believe for how much.
Chapter 6: How does GROM leverage partnerships with major retailers like Walmart?
Good morning, Top Tribe. I think you're going to really like our guest today. His name is Vincent Vandepul. He is the co-founder of Grom, and he makes things personal. He's part of the 500 Startups Batch 13. He's an entrepreneur with 12 years experience in retail and e-commerce, along with 3D printing.
Chapter 7: What lessons did Vincent learn about failure and growth in his career?
He was a football player, and he's lived and worked in four continents. His specialties are getting shit done, closing deals, growth hacking, sales, marketing, business development, and most importantly, getting a smile on your face. Vincent, are you ready to take us to the top? Yes, I am. Thank you, Nathan. So let's do this thing.
Chapter 8: What is Vincent's vision for GROM's future and funding goals?
I think it's going to be a lot of fun. Walk me through what Grom does.
We deliver 3D-printed accessories for Walmart, Amazon, and Overstock, for instance, here in the U.S. We give retailers of any size access to trending inventory without the inventory risk and cost.
Okay, great. That makes a lot of sense. So let's jump right into the numbers. So back in September, if October is fresh on your mind, we can do October too. But how much top line revenue did your company, Grom, do in October? Around $20K. Okay, around $20K. And break down where that revenue is coming from. What is that?
So in October, we were preparing our launch for one of our launching customers here in the U.S., which is Walmart. So in October, most of our revenue came from design work. We've launched with Walmart, including Disney and Universal Studios. So customers on Walmart.com have access to 100 different designs for six to eight different smartphone models.
Sorry, Vincent, I don't understand. What did Walmart pay you for, and what are people getting access to via Walmart?
So Walmart paid us, so in October they paid us for design work.
Design work for what though?
For our smartphone cases.
Okay, got it.
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