SaaS Interviews with CEOs, Startups, Founders
The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
19 Jun 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: Why did Alex Skatell choose to enter online publishing?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 3: How does Independent Journal Review achieve 20-25 million unique views monthly?
And I'm your host, Nathan Latka. Top Tribe, you know I don't have a lot of time to waste. That's why I use FreshBooks to send out invoices and make sure I'm collecting my money. To get your free month, go to NathanLatke.com forward slash FreshBooks and enter the top in the How Did You Hear About Us section.
Chapter 4: What strategies does Alex use for audience engagement and content distribution?
Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim K. We'll be right back. Top drive. Good morning.
Chapter 5: How does Alex's company generate revenue in the competitive media landscape?
You are listening to episode 301. Be sure to tune in bright and early tomorrow morning. You're going to hear from Nathan Chan and how he captures 150 new email leads every day from Instagram. Good morning, Top Tribe.
Chapter 6: What challenges does Alex face in scaling his technology and news business?
You're gonna enjoy our guest this morning.
Chapter 7: What is the significance of audience building in online media?
His name is Alex Skatel. And while in college at Clemson, Alex developed iPhone applications, including a Top 25 application featured in Gizmodo and in the What's Hot section of iTunes App Store.
Four years after graduating, he founded iJReview, now the Independent Journal Review, in a small apartment in Charleston, South Carolina, where he invested all of his savings and weekly paycheck for one simple goal.
reaching a part of america that next generation media companies simply miss today the journal is a top 50 website in the country reaching over 35 million monthly readers and employing more than 50 reporters and writers covering politics and current events all across the country alex are you ready to take us to the top Let's do it.
Chapter 8: How does Alex Skatell leverage technology for news publishing?
All right, let's do this. So first things first, this is like a tough, tough space, right? Like media in general is getting turned on its head. Why'd you decide besides obviously reaching a part of America that you felt mass media was kind of missing? Why'd you decide to go into online publishing?
Yeah, so I think it actually started back in college. I had developed an idea for a site called thenews.com, news with a U. Slogan was, we change news to add you. And the idea was pretty simple. I thought that...
people were going to be their own publishers, distribution was changing, and was there a space to create a platform where people could publish news on their own through their own distribution channels and help people create the value and the content they were generating. That project did not unfortunately go anywhere.
I applied for a Knight News Foundation grant and was not successful, but kept the dream alive, made my way up to DC, kind of worked
at the uh at the senatorial committee and the governor's association learned a lot about the media landscape um saw what was happening over four and a half years ago with distribution changing and really facebook twitter your email inbox were becoming more and more the home page for your news yep no longer were people uh people weren't looking to the front page of the paper to find out what was news that was
That was yesterday's news. They were looking to, and not even as much to the homepage of a website. It was more your feeds, Facebook, Twitter, email. But at that time, news companies weren't, they weren't really active on those platforms.
Alex, real quick, I have a question about that real quick because you guys are putting out content about every four minutes, which is just insane. We'll talk about it in a second or maybe even less than that, maybe over three or four minutes, two minutes maybe. How are you seeding each of these articles?
Are you emailing the list and that's what's getting the first 100 views to each thing or are you putting paid media behind it?
So we built big distribution channels, either relying on our reporters themselves through Twitter, through Facebook, through Vine. I think we have one of the most active Vine accounts. We have a massive email list and now we're creating- How many people are on the email list?
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