SaaS Interviews with CEOs, Startups, Founders
The Trick to Finally Write Your First Book And Sell 15,000 Copies with Bryan Kramer
21 Jan 2016
Chapter 1: What inspired Bryan Kramer to write his first book?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination.
Chapter 2: What are the benefits of self-publishing for new authors?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Zach Ferron.
Chapter 3: How did Bryan's book 'Shareology' achieve 30,000 sales?
He's a 22-year-old Apple employee, and he's listening to the show and loving it. For your chance to win $100 every Monday, simply subscribe to the podcast on iTunes now and then text the word NATHAN to 333
Chapter 4: What strategies did Bryan use to retain ownership of his content?
to prove that you did it to enter. Coming up tomorrow morning, you guys are gonna hear from Nyland McBain. She buried $10,000 under a rosebush and will do one million plus in 2016. Okay, top five, good morning. Today I have Mr. Brian Kramer with us.
Chapter 5: What factors should authors consider when choosing a publisher?
He's one of the world's foremost leaders in the art of science and of sharing. He's been credited with instigating the H2H human business movement in marketing and social. With over 300,000 social fans and followers and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Brian is both a practitioner and authority on the subject.
Brian, are you ready to take us to the top? Let's do it, man.
Chapter 6: How did Bryan leverage a viral hashtag for book promotion?
All right, man. Sounds good. So last time I saw you, you were on your book tour up in New York City. People always tell me when you write a book, you just lose a lot of money and spend a lot of time. How's the book doing?
Chapter 7: What are the essential elements of a successful book proposal?
That's funny, man.
The book's doing really well. It seems to be well-received. It picked up a, which I guess I'm formally announcing here on your podcast. It just got picked up by a publisher in China.
Chapter 8: What advice does Bryan have for aspiring authors?
And so I'm really excited about that. And then, yeah, it sold just under 30,000 copies. So the sales of the book are going really strong.
And so what date did you launch the book? I launched it on July. July 2015, right? 2015, yes. Okay, great. So it's now what, October or November. So you've sold 30,000 copies over that time span. You know, for the top tribe listening and wondering, you know, should I write my first book? Is it hard work? What should I do? What would you tell them?
And tell us to the title of the book so people can pick it up if they want it.
If you don't have the time to write a book in, let's say, a year's time frame, don't do it. If you really, really don't have the time, make sure that you have the time to do it. Otherwise, you're going to just be upset at yourself unless you're going to have somebody help you write it. The biggest thing about writing a book is that you really, really have to be passionate about your topic.
Writing a book, not having that passion over it is just not worth it. Now, if you have those two things, do it. Do not even think twice about not writing a book. Now you need to write that book because that is your magic formula to your future.
So you came up with the concept, Brian. The book title is called There Is No B2B or B2C. It's Human to Human or hashtag H2H. How did you get the deal with the publisher and was there an advance? What did the royalty structure look like?
Well, that was my first book. And that I wrote two and a half years, almost three years ago. And that book was self-published, so I didn't have any of that.
Got it, got it. So just to be clear, are you talking about Shareology when you say you launched it in July and it got 30,000 copies sold? Yes. Oh, got it. My fault.
Shareology is my latest baby, my latest baby born. And H2H was my first. But ironically, Shareology is what I started first. And H2H was a surprise baby. And it stopped me from writing Shareology. And then I actually put Shareology down, wrote H2H, and then jumped back into Shareology. So it's kind of an interesting thing.
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