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SaaS Interviews with CEOs, Startups, Founders

This Guy Might Be the Biggest Underground Growth Hacker Ever, EP 304: Vincent Dignan

20 Jun 2016

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 9.02 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

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Chapter 2: What is growth hacking and how does Vincent Dignan define it?

9.521 - 18.39 Nathan Latka

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.

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Chapter 3: What tools can help you find anyone's email online?

18.41 - 27.54 Nathan Latka

Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.

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Chapter 4: How can you achieve 1 million unique website views per month?

27.52 - 47.18 Nathan Latka

Okay, Top Tribe, this week's winner of the $100 is Daniel Al-Soudini. He's based overseas. He's an employee at a current company and can't wait to break free. For your chance to win $100, Top Tribe, simply subscribe to the podcast now and then text the word NATHAN to 33444 to prove that you did it.

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Chapter 5: What are effective strategies for building an email list?

47.46 - 57.314 Nathan Latka

Again, text the word NATHAN to 33444 to prove that you did it. I give away $100 every Monday. You You are listening to episode 304 of The Top.

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Chapter 6: Why does Vincent believe networking events are a waste of time?

57.435 - 71.301 Nathan Latka

Be sure to tune in bright and early tomorrow morning to hear from Ash Kumra. And let me tell you, this is a book author who's actually making money. A quarter of a million bucks to be exact. See how he does it tomorrow morning. Okay, Top Drive.

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Chapter 7: How does Vincent structure his consulting services?

71.462 - 94.273 Nathan Latka

Good morning. Good morning to everyone. Our guest this morning is Vincent Dignan, and he is the growth hacking and social media expert who just completed Techstars London. He scaled two websites to over 1 million visitors a month and helps startups grow traffic and users. His growth hacking talk was voted best workshop at South by Southwest in Las Vegas last summer.

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94.413 - 96.576 Nathan Latka

Vincent, are you ready to take us to the top?

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96.893 - 100.039 Vincent Dignan

Yeah, yeah. I am at the top. Please join me.

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102.183 - 103.425 Nathan Latka

That's why you're on.

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Chapter 8: What advice does Vincent give for increasing website traffic?

103.685 - 111.139 Nathan Latka

So first things first, man, you do all kinds of stuff, but help people get really clear and focused. How do you make money and what do you sell?

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111.625 - 136.734 Vincent Dignan

Sure, so I help people be better at what they do and running their startups. So I may give them consultancy and coaching over Skype. They may read my book on Kickstarter right now. They may- What's the book called? It's known as the Growth Hacking Playbook. So growthhackingplaybook.com. And I'll talk about that in a little bit.

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136.934 - 157.225 Vincent Dignan

But yeah, so I give a lot of talks and people may just come to my talks and absorb all that information and that's just fine. Or maybe they hire me and that's just fine. So I'm happy either way. Like what I wanna do is I give people the most value. Like I was on welfare benefits three years ago. So I know what it's like to be really broke and wanna grow your company.

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157.205 - 179.353 Vincent Dignan

So I don't go to a talk and say, it's all about having good communication with your team. It's all about building authentic relations. There's a conspiracy among social media marketers. We tell you it's all about having engaging content because then you try it, it doesn't work, and then you hire us. So I go to people and I go, okay, go and use Charlie app.

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179.373 - 199.481 Vincent Dignan

Type in anyone's email address and it will find all the public information about them on the internet. What's that app? Charlie app. Just Charlie app.com. Charlie app.com. So you have someone's email, then you can see, Oh, they're into, they're into this sports team. So you can say, I love the San Francisco 49ers. And they're like, wow, that's my team. And then you have that connection.

199.501 - 214.363 Vincent Dignan

So you can socially engineer them. You know, that's an app I'll tell people about on my talks. I'll tell them about email hunter type. So type in any company web address and you'll find all of the public email addresses of people who work at that company. So you can then like, you know, harass them.

214.343 - 231.692 Nathan Latka

Yeah, no, it's great, Vincent. I have to just real quick on that tool. We just wrote an article on our blog, 11 Ways to Find Anyone's Email Online, and it's doing extremely well. We've driven thousands of clicks actually to email Hunter. So if you guys want to read that, it's actually a free tool. You can read it at NathanLacke.com forward slash find anyone's email.

231.872 - 233.635 Nathan Latka

What other tools do you recommend, Vincent?

233.615 - 254.444 Vincent Dignan

Um, so, uh, like getting a cold email is good, but warm emails better. So discover.ly, um, go on anyone's LinkedIn profile and it will show you all of the Facebook friends you have in common or go on anyone's Twitter. You find all the LinkedIn connections you have in common. So you can then say, uh, I need to reach out to X. Can you give me an intro? So that's really good on the sales side.

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