The San Jose Sharks are teaming up with hometown fintech giant Aven for a bold new helmet sponsorship, set to debut on home helmets in 2026-27 and run through 2028-29. Beyond the ice, Aven’s branding will dominate the SAP Center, Sharks Ice, digital platforms, and even the Sharks Foundation — a full-court press to connect with local fans. Timing is key as the Sharks chase playoff momentum with rising stars like Macklin Celebrini, while Aven positions itself as a “backer of the future,” mirroring the team’s ambitions. With a credit card backed by home equity and claims of saving customers millions, Aven is leveraging its community roots — and this deal marks a return to home helmet branding after SAP’s brief tenure from 2020-21. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://sanjosehockeynow.com/san-jose-sharks-aven-home-helmet-sponsor/ More coverage & latest updates:https://sources.thednn.ai/07dcd8951dda6a54 Report issues to [email protected].

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“What did the council decide on item 42?” — answered with the speaker and the moment.