Series 6 of Scaling Up kicks off with Tim Brown & Joey Zwillinger, the co-founders and co-CEOs of AllBirds. From a Kickstarter campaign, to listing on the NASDAQ (NASDAQ:BIRD) in a little over six years, this is an insane scaling story of one of the fastest growing brands in history. Originally born out of hustle and grit and then of thoughtful growth and innovation, Allbirds’ brand has always centered on a promise that great products have to be sustainable. Allbirds is the leading brand when it comes to sustainability in amongst a global industry that emits 2.1billion tonnes of carbon dioxide a year – more than the total contributions of cars in the USA! “How I built this” podcast episode – Allbirds for a deeper dive on the founding story Tech Crunch, Ed Cowan – As Allbirds goes public, sustainability is the mantra of the future: Show notes: Allbirds founding story (3:20) Brand philosophy and maintaining mission integrity in a fast growing-business (6:25) Material innovation and design trade-offs (12:27) First principles thinking and its potential conflict in scaling a consumer forward business (15:38) Advice for founders scaling an e-commerce business (19:50) Product strategy evolution (25:00) Impact of sport on leadership and building a high performing team (30:34) Creating talent density and evaluating talent in hiring (36:47) Employee compensation in falling capital markets (39:57) What does the brand look like in 10-20 years (42:26) This podcast is created and published for informational and entertainment purposes only. It is not financial advice. Transcripts may contain occasional errors in fact.

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