School of Podcasting: Expert Tips for Launching and Growing Your Podcast

The Impact of Your Podcast Stories and Strategies

20 May 2024

Contributed by Lukas

Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast w...

Adjusting Attitudes: Harnessing Persistence for Podcasting Success

13 May 2024

Contributed by Lukas

Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is m...

The Truth About Podcast Growth: It's a Marathon, Not a Sprint

06 May 2024

Contributed by Lukas

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat a...

Mastering Podcast Rebranding: Lessons from the Front Lines

29 Apr 2024

Contributed by Lukas

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements...

Podcasting's Deep Connection With Alban Brooke

22 Apr 2024

Contributed by Lukas

Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Bu...

Mastering Social Media for Podcast Growth with Expert Katie Brinkley

15 Apr 2024

Contributed by Lukas

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast...

Insights and Surprises: Podcast Movement Reflections with Dave Jackson

08 Apr 2024

Contributed by Lukas

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the ...

Crafting Engaging Content: Insights from Joe Pulizzi

01 Apr 2024

Contributed by Lukas

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years t...

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

25 Mar 2024

Contributed by Lukas

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world...

The Varied Faces of Video Podcasting

18 Mar 2024

Contributed by Lukas

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" dail...

Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.

11 Mar 2024

Contributed by Lukas

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vi...

Podcast Saturation: Is Your Playlist Bursting at the Seams?

04 Mar 2024

Contributed by Lukas

Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on t...

Overcoming Podcasting Burnout: Strategies for Staying Motivated

26 Feb 2024

Contributed by Lukas

Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting...

Apple's New and Noteworthy: Behind the Scenes with Gary Arndt

19 Feb 2024

Contributed by Lukas

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shar...

Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies

12 Feb 2024

Contributed by Lukas

In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong?...

Your Podcast: What Will You Start and Stop Doing in 2024?

05 Feb 2024

Contributed by Lukas

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The ...

Podcast Lessons, Legacy, and Love

29 Jan 2024

Contributed by Lukas

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the ...

Will “Verified” Downloads Ruin Podcast Advertising?

22 Jan 2024

Contributed by Lukas

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replace...

Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach

15 Jan 2024

Contributed by Lukas

Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would ...

Behind the Mic: Avoiding Podfade By Identifying Your Why

08 Jan 2024

Contributed by Lukas

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have.  We talk a...

From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024

01 Jan 2024

Contributed by Lukas

The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast.  As it's the...

My Favorite Podcast Is.... (and WHY) 2023

25 Dec 2023

Contributed by Lukas

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in ...

Podgagement: Because It's All About Engaging Your Audience

18 Dec 2023

Contributed by Lukas

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the ne...

A Podcast Is Not a Waste of Time

11 Dec 2023

Contributed by Lukas

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceas...

Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster

04 Dec 2023

Contributed by Lukas

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting y...

Thinking of Adding Ads To Your Podcast - Listen to This First

27 Nov 2023

Contributed by Lukas

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not...

Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro

20 Nov 2023

Contributed by Lukas

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't...

Don't Get Bitten: Identifying Predatory Practices in Podcasting

13 Nov 2023

Contributed by Lukas

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster a...

What Makes This Great? Behind the Scenes With David Hooper

06 Nov 2023

Contributed by Lukas

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show.  ...

Capturing Fleeting Ideas That Your Audience Needs to Hear

30 Oct 2023

Contributed by Lukas

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this ep...

How to Build a Podcast that Drives Leads and Credibility

23 Oct 2023

Contributed by Lukas

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of...

Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Catch Phrases

16 Oct 2023

Contributed by Lukas

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to gene...

Podcast Growth Strategies From Jesus - EP900

09 Oct 2023

Contributed by Lukas

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help ...

Helping Your Website Rank Better With Podpage Elite

02 Oct 2023

Contributed by Lukas

I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to ...

Unlocking the Potential of Feed Drops: Strategies for Growing Your Podcast's Audience

25 Sep 2023

Contributed by Lukas

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe...

When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?

18 Sep 2023

Contributed by Lukas

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platf...

Parameters, and Perspectives, to Prepare for Proven Podcast Marketing Success

11 Sep 2023

Contributed by Lukas

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. Th...

What Alex Sanfilippo learned after talking to 1600 Podcasters

04 Sep 2023

Contributed by Lukas

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He i...

19 Amazing Tips To Speed Up Your Podcast Workflow

28 Aug 2023

Contributed by Lukas

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, alon...

Never Run Out of Room Again: How to Free Up Your Hard Drive Space

21 Aug 2023

Contributed by Lukas

Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video? Worry not, becau...

Pinterest? Really? Repurposing Content To Increase Your Reach and Exposure with Jeff Sieh

14 Aug 2023

Contributed by Lukas

Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His jour...

[Feed Drop] Building a Better Dave

11 Aug 2023

Contributed by Lukas

Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podc...

Unleash Your True Potential: Finding Your Voice and Unlocking Inner Power

07 Aug 2023

Contributed by Lukas

One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today ...

Are You Primarily Audio or Video? Three Ways Your Show May Be Frustrating Your Audience

31 Jul 2023

Contributed by Lukas

Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and bec...

[Feed Drop] Your Podcast Consultant Preview

28 Jul 2023

Contributed by Lukas

Today I share another one of my shows. It's called You Podcast Consultant. While the School of Podcasting is typically around 40 minutes, Your Podcast...

The Squeeze vs. the Juice: Avoiding Podcast Rabbit Holes

24 Jul 2023

Contributed by Lukas

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I wo...

Podcasting Turns 20 - Why This Medium is Unstoppable!

17 Jul 2023

Contributed by Lukas

Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) i...

[Feed Drop] Ask the Podcast Coach Preview

12 Jul 2023

Contributed by Lukas

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do.  Today is the show Ask the Podca...

A Great Microphone For Solo Podcasters and Professional Podcast Guests

10 Jul 2023

Contributed by Lukas

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial...

How to Promote Your Podcast Without Feeling Salesy

03 Jul 2023

Contributed by Lukas

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host...

Does your podcast description fit only YOUR show? - in 10 Words or less

26 Jun 2023

Contributed by Lukas

This episode is based on an exercise from the book, Make Noise:  A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audi...

How to Record a Solo Podcast Without Sounding Scripted

19 Jun 2023

Contributed by Lukas

NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know...

Is YouTube a Wolf in Sheep's Clothing?

12 Jun 2023

Contributed by Lukas

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most c...

Identify and Lean Into Your Strengths in the Face of AI

05 Jun 2023

Contributed by Lukas

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insig...

Your Favorite Podcast Tools Revealed

29 May 2023

Contributed by Lukas

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your s...

Sharing Podcast Launch Numbers

22 May 2023

Contributed by Lukas

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send...

Katie Krimitsos and The Power of Pivoting: Building the Women's Meditation Network

15 May 2023

Contributed by Lukas

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising effo...

Podcast Stew: Better Episode Titles, A Good Hook, Bogus Stats, YouTube Music

08 May 2023

Contributed by Lukas

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners.  Creating ...

Apple's Advice for Growing Your Podcast

01 May 2023

Contributed by Lukas

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored...

Listener Preferences and Finding Your Podcast Length Sweet Spot

24 Apr 2023

Contributed by Lukas

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and ...

Podcast Formats: Finding the Right Fit for Your Content

17 Apr 2023

Contributed by Lukas

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use ...

The When and How of Rebranding Your Podcast Without Shooting Yourself In the Foot

10 Apr 2023

Contributed by Lukas

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibi...

How to Deal with a Crowded Podcast Genre Full of Competition

03 Apr 2023

Contributed by Lukas

Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powe...

Common Causes of Bad Audio Quality In Your Podcast and How to Fix Them

27 Mar 2023

Contributed by Lukas

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first im...

Overcoming Overwhelm: Three Free Tools and a Strategy

20 Mar 2023

Contributed by Lukas

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with e...

Using An Email List to Grow Your Podcast

13 Mar 2023

Contributed by Lukas

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing str...

Podcasting Insights from Veteran Podcasters

06 Mar 2023

Contributed by Lukas

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Vete...

Will People Listen to Your Podcast If You Have an Accent?

27 Feb 2023

Contributed by Lukas

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speakin...

Starting and Growing and ENGAGED Community That You Can Monetize with Jono Petrohilos

20 Feb 2023

Contributed by Lukas

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to b...

Make it Easy to Say Yes: How Mark Herschberg Was Interviewed on Over 300 Podcasts

13 Feb 2023

Contributed by Lukas

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You, and MIT professor,...

The Top 8 Podcasting Pet Peeves (2023) That Make People Leave Your Show

06 Feb 2023

Contributed by Lukas

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast) today; we are looking at the other end....

Six Reasons Your Podcast Isn't Growing.

31 Jan 2023

Contributed by Lukas

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with ...

How to Write a Podcast Description That Grows Your Podcast Downloads

23 Jan 2023

Contributed by Lukas

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can...

How Asking Two Questions Saved Me $1500

16 Jan 2023

Contributed by Lukas

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forc...

Four Easy Strategies To Get Your Podcast Unstuck and Really Get it Growing Again

09 Jan 2023

Contributed by Lukas

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether ...

Don't Let Your Brain (and imposter syndrome) Stop You From Podcasting (and why it's a good thing)

02 Jan 2023

Contributed by Lukas

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a s...

My Favorite Podcast (and WHY) 2022

26 Dec 2022

Contributed by Lukas

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.  This gives me insight...

Neil Hedley Helps You Understand Why Your Podcast Promo Isn't Growing Your Podcast Audience

19 Dec 2022

Contributed by Lukas

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is ...

Making A Living as a Successful Podcaster: Are Your Podcast Expectations Substantially Out of Line?

12 Dec 2022

Contributed by Lukas

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting...

How Confident Are You In Your Content? Audience Surveys

05 Dec 2022

Contributed by Lukas

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand t...

The 5 Questions You Should Ask Before Starting a Podcast (and maybe a sixth)

27 Nov 2022

Contributed by Lukas

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinkin...

How Gary Arndt Adopted The Audience Growth Strategy From the Movie Industry - And It's Working

21 Nov 2022

Contributed by Lukas

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the tra...

Is Capsho Worth it?

14 Nov 2022

Contributed by Lukas

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's wort...

Powerful Words For Your Podcast- Don't Say This Say That

07 Nov 2022

Contributed by Lukas

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool...

Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices

31 Oct 2022

Contributed by Lukas

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your...

You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop

24 Oct 2022

Contributed by Lukas

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but...

Three Tools To Help You Identify What Your Audience Wants

17 Oct 2022

Contributed by Lukas

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossib...

20 Resources To Help You Find Podcast Guests

10 Oct 2022

Contributed by Lukas

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." ...

Is It Time To Sell Your Podcast?

03 Oct 2022

Contributed by Lukas

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater i...

Do Podcast Trailers Work in Growing Your Podcast?

26 Sep 2022

Contributed by Lukas

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show af...

Why is Joe Rogan So Popular?

19 Sep 2022

Contributed by Lukas

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://scho...

Your Podcast Doesn't Need to Be Perfect - It Needs to Be Good

12 Sep 2022

Contributed by Lukas

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, t...

Advertising Your Show On Podcast Apps

05 Sep 2022

Contributed by Lukas

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with exp...

What is the Podlation Cycle? with Toby Goodman

29 Aug 2022

Contributed by Lukas

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business us...

Because of My Podcast I Got to Go to Kenya

22 Aug 2022

Contributed by Lukas

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcas...

Podcast Decisions: The Balance Between Passion and Logic

15 Aug 2022

Contributed by Lukas

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are a...

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

08 Aug 2022

Contributed by Lukas

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve ba...

Bored Podcasters Have Bored Audiences 101 Episode Templates to Fight Boredom With David Hooper

01 Aug 2022

Contributed by Lukas

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check...

Interesting AND Unique Doc G Mixes Hospice and Finance

25 Jul 2022

Contributed by Lukas

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his un...

Helping You Avoid Podcasting Mistakes

18 Jul 2022

Contributed by Lukas

Today I look at some things using my experience and share them with you so you can avoid those pitfalls.  Focusrite: The Vocaster Series Made For Po...