School of Podcasting: Expert Tips for Launching and Growing Your Podcast

What Podcasters Can Learn From the Movie Industry

11 Jul 2022

Contributed by Lukas

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show.  I researched what it's like to work i...

Rodecaster Pro II: 11 Things I Like About it and 6 Things I Don't

04 Jul 2022

Contributed by Lukas

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (...

Podcasts So Good Your Audience Can't Unhear Them w/Tamsen Webster

26 Jun 2022

Contributed by Lukas

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (a...

Why Should I Care About Your Show?

20 Jun 2022

Contributed by Lukas

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT...

Should I List My Podcast on All The Directories?

13 Jun 2022

Contributed by Lukas

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of stra...

Focusing on the Big Picture When Your Audience is Right in Front of You

06 Jun 2022

Contributed by Lukas

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite.  Focusrite: T...

How a Travel Podcast Survived Covid with Mark Bologna

30 May 2022

Contributed by Lukas

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million ...

It's Not the Format - It's the Connection with Vincent Pugliese

23 May 2022

Contributed by Lukas

I've known  Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right ...

Danny Peña: Keep it Fun and Master Your Craft

16 May 2022

Contributed by Lukas

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Pod...

9 Tips to Make Your Podcast Binge Worthy

09 May 2022

Contributed by Lukas

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite ...

Opportunities Wait on the Other Side of Your Fears

02 May 2022

Contributed by Lukas

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not...

Do You Have Time To Listen to ANOTHER Podcast?

25 Apr 2022

Contributed by Lukas

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple epi...

Is Dynamic Content Right For You?

18 Apr 2022

Contributed by Lukas

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So w...

Flying Past Your Fear of Podcasting With Mark Hasara

11 Apr 2022

Contributed by Lukas

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, an...

Back From Podcast Movement with Free Stuff, Cool Apps, and a Worried Mind

04 Apr 2022

Contributed by Lukas

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, c...

What Keeps You Going When Your Podcast Isn't Growing?

28 Mar 2022

Contributed by Lukas

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going ...

Protect Your Podcast: Never Say, I Didn't Know What I Didn't Know

21 Mar 2022

Contributed by Lukas

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I h...

Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand of Audry.io

14 Mar 2022

Contributed by Lukas

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podca...

7 Tips Podcaster Can Use From Radio with Neil Hedley

07 Mar 2022

Contributed by Lukas

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a lis...

What Are You Doing to Grow Your Podcast (and is it working)?

28 Feb 2022

Contributed by Lukas

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about ...

Tuning Into Your Listeners - So You Can Fascinate Them with Focused Content

21 Feb 2022

Contributed by Lukas

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible and even though I'm only 29% of the way through the b...

How to Record a Great Podcast Trailer That Energizes Your Audience

14 Feb 2022

Contributed by Lukas

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to you...

What Do I Do of This Horrible Audio From My Boring Podcast Guest?

07 Feb 2022

Contributed by Lukas

You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible. 2. The guest is borin...

Growing Your Downloads 15 Minutes a Day- Growing Your Show Kevin Chemidlin

31 Jan 2022

Contributed by Lukas

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin s...

How to Feel More Comfortable Recording a Solo Podcast Episode

24 Jan 2022

Contributed by Lukas

Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't ove...

Now Sure About Your Show? Don't Be Afraid To Ask Your Audience for Advice

17 Jan 2022

Contributed by Lukas

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your dow...

The Proven Power of the Dramatic Pause: Two Ways Saying Nothing is Better Than Saying Something

10 Jan 2022

Contributed by Lukas

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" whic...

Meet My Friend Evo of Podcast Pontifications - Cross Promotion

06 Jan 2022

Contributed by Lukas

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra.  Evo has been podcasting since 2004 (not a t...

50 Shades of Podcasting: Be Proud Embracing Your Unique Style of Podcasting

03 Jan 2022

Contributed by Lukas

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021 One of the most ...

My Favorite Podcast (and WHY) 2021 Edition

27 Dec 2021

Contributed by Lukas

Since episode 388 2013, I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly ...

Look What Podcasters Can Adopt from Every Horrible, Hallmark Christmas Movies

20 Dec 2021

Contributed by Lukas

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all.  ...

Why I Absolutely Still Distrust Anchor.fm (New Reasons)

13 Dec 2021

Contributed by Lukas

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I...

15 Insightful Tips For Podcasters From Watching the Beatles Get Back

06 Dec 2021

Contributed by Lukas

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters ...

Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

29 Nov 2021

Contributed by Lukas

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast ...

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert

22 Nov 2021

Contributed by Lukas

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves.  Glen...

20 Tips To immediately Speed up Your Podcast Production

15 Nov 2021

Contributed by Lukas

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out o...

Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

08 Nov 2021

Contributed by Lukas

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podca...

They See You Before They Hear You Podcast Branding With Mark Des Cotes

01 Nov 2021

Contributed by Lukas

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, ...

Does the Audience Need to Hear Your Guests ENTIRE Backstory?

25 Oct 2021

Contributed by Lukas

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school,...

What Podcasters Can Learn From Squid Game

18 Oct 2021

Contributed by Lukas

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popula...

Common Podcast Mistakes III (and other Podcast BS)

11 Oct 2021

Contributed by Lukas

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There ar...

Taking a Break and Coming Back From Your Podcast

04 Oct 2021

Contributed by Lukas

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot d...

What Inspires People To Tell a Friend?

27 Sep 2021

Contributed by Lukas

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people...

Understanding Podcast Hosting Features

20 Sep 2021

Contributed by Lukas

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that quest...

What Happens To Your Podcast When You Die?

13 Sep 2021

Contributed by Lukas

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon F...

Is It Time To Sell Your Knowledge In an Online Course?

06 Sep 2021

Contributed by Lukas

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast pro...

How Do You Define Podcast Success?

30 Aug 2021

Contributed by Lukas

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define ...

Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

23 Aug 2021

Contributed by Lukas

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FAC...

Should My Podcast Be an LLC?

16 Aug 2021

Contributed by Lukas

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpa...

New Survey Sheds Light on Content Creator Monetization Efforts

09 Aug 2021

Contributed by Lukas

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators ...

What Makes This Podcast Great? Jordan Harbinger Edition

02 Aug 2021

Contributed by Lukas

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He ...

What Would You Miss If You Had to Stop Podcasting?

26 Jul 2021

Contributed by Lukas

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most?  SPONSOR: Podpage Podpage is the easies...

What Amazing Tips You Can Learn From the Beatles and Kiss To Grow Your Podcast Like a Rock Star

19 Jul 2021

Contributed by Lukas

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentari...

Is Podcast Success Only For Celebrities?

12 Jul 2021

Contributed by Lukas

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work...

Bob Staggenborg - Nature Guys

09 Jul 2021

Contributed by Lukas

A brief summary of this episode

Wait, What? Why Did I Get This Feedback? Behind The Scenes of the School of Podcasting

05 Jul 2021

Contributed by Lukas

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that.  ...

ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success

28 Jun 2021

Contributed by Lukas

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coa...

Preserving podcasting as a platform for free speech. Adam Curry and Podcasting 2.0

21 Jun 2021

Contributed by Lukas

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to A...

Have I Underestimated the Power of Apple Podcast Reviews?

14 Jun 2021

Contributed by Lukas

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by S...

Behind the Scenes of Podcast Movement Nashville

07 Jun 2021

Contributed by Lukas

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, ...

Editing Your Podcast Interview For Content

31 May 2021

Contributed by Lukas

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response ...

Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast's Intro

24 May 2021

Contributed by Lukas

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it...

How to Make Key Decisions For Your Podcast

17 May 2021

Contributed by Lukas

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websit...

Will You Trust Your Baby With Apple?

10 May 2021

Contributed by Lukas

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there ...

How to Find and Choose a Co-host for Your Podcast

03 May 2021

Contributed by Lukas

I reached out to you and asked how you found your co-host and you were nice enough to reply.  SPONSOR: School of Podcasting Audio Editing If you're s...

Who Will Win the Battle of Paid Podcast Subscriptions?

26 Apr 2021

Contributed by Lukas

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast a...

Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

19 Apr 2021

Contributed by Lukas

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosop...

Impacting People From Your Bedroom: Collin From Pet Sitter Confidential

12 Apr 2021

Contributed by Lukas

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 mil...

Where Will Your Podcast Take You in Five Years?

05 Apr 2021

Contributed by Lukas

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That ...

I Wish I Had Known This When I Started Podcasting

29 Mar 2021

Contributed by Lukas

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you h...

The Riches are in the Niches With Harry Duran

22 Mar 2021

Contributed by Lukas

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if ...

How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

15 Mar 2021

Contributed by Lukas

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch...

Creating a Personal Podcast Brand That Resonates with Your Audience

08 Mar 2021

Contributed by Lukas

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I ta...

Podcasting Consequence: Can You Break Your Podcast?

01 Mar 2021

Contributed by Lukas

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast.  Today I...

You're Too Close to Be Your Own Coach

22 Feb 2021

Contributed by Lukas

We've All Pushed Through Awkward Moments of Being Vulnerable Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? ...

How To Be Amazing and Leave Them Wanting More - with Valerie Geller

15 Feb 2021

Contributed by Lukas

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Ra...

Three Tools To Boost Your Podcast Brand

08 Feb 2021

Contributed by Lukas

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. ...

How Shane Whaley Navigated a Travel Podcast Through a Pandemic

01 Feb 2021

Contributed by Lukas

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we i...

How Podcasters Can Use the Clubhouse App To Build Their Audience

25 Jan 2021

Contributed by Lukas

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contact...

How Jack Rhysider's Darknet Diaries Podcast Gets 300,000 Downloads Per Episode

18 Jan 2021

Contributed by Lukas

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you ...

Fine Tuning Your Podcast Growth With Listener Surveys

11 Jan 2021

Contributed by Lukas

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was...

14 Steps To Start a Successful Podcast in 2021

04 Jan 2021

Contributed by Lukas

It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to sta...

My Favorite Podcast Is.. 2020 Edition

28 Dec 2020

Contributed by Lukas

Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps ...

A $4000 Podcast Auditor Ambush

21 Dec 2020

Contributed by Lukas

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today ...

Removing Randomness Results in 8K Downloads Per Episode

14 Dec 2020

Contributed by Lukas

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to...

Podcast Editing as a Business

07 Dec 2020

Contributed by Lukas

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audi...

Is Your Podcast Future Proof?

30 Nov 2020

Contributed by Lukas

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were abo...

You Can't Buy An Audience If Your Podcast Sucks

23 Nov 2020

Contributed by Lukas

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow ...

Because of My Podcast, I Got to Work For Marvel

16 Nov 2020

Contributed by Lukas

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holida...

Podcasting is Closer to Cable Television Than Radio

09 Nov 2020

Contributed by Lukas

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When ...

The Zoom Podtrak P8 Vs Rodecaster Pro

02 Nov 2020

Contributed by Lukas

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just t...

11 Steps I Took To Create a "WOW" Interview

26 Oct 2020

Contributed by Lukas

Last week, I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come...

How to Tell Better Stories with Matthew Dicks

19 Oct 2020

Contributed by Lukas

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Eng...

What Podcasters Can Learn From Eddie Van Halen

12 Oct 2020

Contributed by Lukas

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was release...

Profit From Your Podcast: Tales From the Book Tour

05 Oct 2020

Contributed by Lukas

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Pod...

Six Strategies To Make Your Podcast Interesting

28 Sep 2020

Contributed by Lukas

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps gettin...

How Podcasting Boosts Elizabeth Benton's  Seven Figure Business -741

21 Sep 2020

Contributed by Lukas

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being ...

How Charley Valher Changed His Podcast from a Money Taker to a Money Maker

14 Sep 2020

Contributed by Lukas

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized aft...

Super Serve Your Niche - Lessons from Tyler Perry

07 Sep 2020

Contributed by Lukas

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the ...

How To Measure Your Podcast Audience Engagement

31 Aug 2020

Contributed by Lukas

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 7...