Ep.83 Omar Boubess | The 4-Point Strategy for Independent Hotels to Compete Against the Giants

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Recorded12 Sep 2024

Publisherfeeds.buzzsprout.com ↗

Handlerec:1058870

Show notes

Most independent hotel brands fail to connect with their purpose to exist.You know who they are. They may have a stylish logo and website, but their message is somehow as empty as their rooms' design.Their promotions are disconnected, and rarely successful, and they struggle to attract talent to join them.They are missing a very meaningful part of their brand: A STORY.And a brand story they change everything.Listen to Mauricio Schuler and Omar Boubess from Studio Circa as they chat about:Brand Design and StorytellingHow Independent hotels can Compete with Larger BrandsCommon Mistakes in BrandingAnd the Movements that are Shaping the Future of Hotel BrandingLinks for the Podcast notes:These are the links to the hotels he referred to.https://gleneagles.com/https://sonnet.es/https://venicevenice.com/Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.

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