Episode 67. Samira Holma | Empowering Local Communities to Promote Destinations

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Recorded23 May 2024

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Show notes

Have you ever considered becoming a Location Independent and traveling around the world helping communities to shine?Today Mauricio Schuler is chatting with Samira Holma, an entrepreneur, writer, and marketer. Eight years ago, Samira decided to leave her comfortable lifestyle in Switzerland as a Sales and Marketing Director, and took on a journey towards Location Independence, also referred to as Digital Nomad.She moved between Central and South America, where she used her marketing skills to help destinations to promote themselves, mainly working with indigenous communities leveraging tourism as a source of income to improve the lives she touched.Today you will learn:💡The realm of Destination Marketing💡The importance of aligning with local communities to nurture authentic experiences💡How she empowers communities through immersive experiences, sustainable practices, and strategic marketing, shaping a more meaningful future for travel and tourism.Take part of the show, and answer our Question of the Day:What is the Most important factor you look at when choosing a travel destination?Tune in and enjoy the show.Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.

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