Essential Marketing - Tips for Hospitality Tech Startups

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Recorded14 Aug 2025

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Launching a hospitality tech product is exciting, but without the right marketing strategy, even the best ideas can get lost in the noise. In this episode of the Schulering HUB Talking Hospitality Podcast, host Mauricio Schüler speaks with Jacki Brown, a hotel tech marketing professional with over six years at Amadeus leading marketing strategy, product positioning, and go-to-market launches.Jacki shares essential marketing tips for hospitality tech startups, including:How to research your market, Define a clear value proposition, Create content that resonates with independent hoteliers, and Choose the right channels to reach decision-makers. She also reveals low-budget tactics for small teams, creative ways to stand out in a crowded market, and her predictions for the future of hospitality marketing in the age of AI.If you’re building a hotel tech solution or want to sell to independent hotels, this conversation is your roadmap to gaining traction, boosting visibility, and winning loyal customers.If you like this episode, please consider sharing it with one colleague, like and follow our channel for more conversations. Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.

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