Stop Managing Rooms: The Evolution of Total Revenue Management with Alexey Kovrigin.

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Recorded25 Mar 2026

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Is your hotel still living in the past?In this episode of the Schulering HUB Talking Hospitality Podcast, host Mauricio sits down with Alexey Kovrigin, a veteran who built the in-house revenue optimization system (ROS) for Starwood Hotels. Now leading Hotel Lab, Alexey is on a mission to prove that revenue management is the "soul" of a profitable hotel business—and most people are doing it wrong.We dive deep into why "Total Revenue Management" is no longer just a buzzword but a necessity that includes spas, casinos, and even parking lots. If you think your monthly market reports are timely, wait until you hear how Hotel Lab uses AI to generate 20-page, data-heavy reports in just 10 minutes—delivered days after the month ends, not months later.In this episode, you’ll discover:The Three Pillars of RM: Why technology fails without the right process and people.The Pricing Simulator: How gamification is fixing the "boring" world of revenue management training.The "Unexplored Territory": Where AI is headed and why you need to "embrace technology" to free up your strategy.Whether you’re a boutique owner or a director of revenue, it’s time to stop "recycling numbers" and start strategizing.Listen, subscribe, and join the Schulering HUB community to stay ahead of the hospitality staffing crisis and master continuous learning.Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.

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