Ever heard an alcohol ad that tells you to “please drink responsibly”? Or a gambling ad that warns, "when the fun stops, stop”? Or been urged to reduce your carbon footprint? The message is basically the same: These products and activities have risks. But mitigating them, well, that’s on you. How did we get this idea that it's our personal responsibility to make a dent in big problems like climate change—and not the job of the government to impose regulations? That’s the focus of the new book It’s on You. Host Flora Lichtman talks with behavioral scientist and It’s on You coauthor Nick Chater, about how he and his colleagues played a role in shaping a narrative of individual responsibility, and how to change it. Guest: Dr. Nick Chater is a professor of behavioural science at Warwick University and coauthor of It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society's Deepest Problems. Transcripts for each episode are available within 1-3 days at sciencefriday.com. Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

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