Google has just released a major update to Search Console, providing website owners with dedicated performance reports for Generative AI features including AI Overviews, AI Mode, and Discover AI. In this video, I walk through where to find this new report, why impressions matter even without click data, and the new regulatory changes that forced Google's hand.0:00 - Introduction: Google introduces new AI tracking data within Search Console.0:37 - Official Announcement: Google launches Search Generative AI performance reports.1:22 - Report Walkthrough: Looking at the new report, which tracks impressions only.1:58 - Google's Blog Post: Reviewing Google's updates on AI insights and best practices.2:23 - Links & Sources: Discussing inline citations and how to become a "preferred source."3:11 - AI Guidance: Discussing updated rules regarding LLM.txt and optimizing for AI agents.3:45 - The Opt-Out Toggle: Introducing the setting to block Google from using your site for AI.4:46 - The Risk of Opting Out: Why blocking AI might completely kill your search visibility.5:37 - Personal Story: How the speaker updated her site to correct inaccurate AI information.7:08 - UK Rollout: Explaining why the feature is currently limited to a subset of UK users.7:32 - Regulatory Pressure: How UK regulations forced Google to add these transparency tools.9:11 - Impression Counting: Explaining how unique URLs count as impressions in AI Overviews.11:12 - Missing Query Data: Why complex, multi-modal search inputs make keyword tracking impossible.12:53 - Missing Click Data: Analyzing what content earns clicks vs. ignored "commodity content."15:08 - Brand Value: Why being cited in AI answers is still valuable for brand awareness.16:33 - Analysis Strategy: How to pair impression data with standard metrics to optimize content.

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