Delanie Fischer chats with Yousuf Ahmed, founder and CEO of B-SIDES, about upcycling, sustainability, and building an ethical CPG brand—from origin story to sourcing, manufacturing, and growth. Yousuf also shares the routines and mindset practices that keep him grounded through the highs and lows of entrepreneurship, offering practical takeaways for anyone building a conscious business or looking for inspiration to upcycle in daily life. Episode Highlights: Inside the Evening Ritual That Keeps Yousuf Grounded Where You Start Isn't Likely Where You'll End Up 2 Mindsets Every Entrepreneur Can Use as Needed Releasing Perfectionism for the Sake of the Mission Inside Scoop: Production in the U.S. vs. Canada ____ A quick 5-star rating means a ton! ⁠https://podcasts.apple.com/us/podcast/self-helpless/id1251196416⁠ Get a bunch of free Self-Helpless goodies: ⁠https://www.selfhelplesspodcast.com/⁠ Ad-free episodes (audio & video) now on Patreon: https://www.patreon.com/selfhelpless⁠ Your Host, Delanie Fischer:⁠ https://www.delaniefischer.com⁠ ____ Related Episodes: We Need Your Art! For Health, Community, and More with Amie McNee: https://www.delaniefischer.com/selfhelplesspodcast/episode/25b6ee3e/we-need-your-art-for-health-community-and-more-with-amie-mcnee Q&A: Publishing, Podcasting, and Creative Entrepreneurship with Literary Agent Lindsey Smith and Podcaster Delanie Fischer: https://www.delaniefischer.com/selfhelplesspodcast/episode/23bfb9d7/qanda-publishing-podcasting-and-creative-entrepreneurship-with-literary-agent-lindsey-smith-and-podcaster-delanie-fischer The Shocking Ingredients in Menstrual Products: Toxic Truths, Safe Alternatives, and the Future of Period Care with Arielle Loupos: https://www.delaniefischer.com/selfhelplesspodcast/episode/2bd21fe3/the-shocking-ingredients-in-menstrual-products-toxic-truths-safe-alternatives-and-the-future-of-period-care-with-arielle-loupos Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.