Main Character Marketing

192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)

16 Feb 2026

Contributed by Lukas

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers....

191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers

09 Feb 2026

Contributed by Lukas

So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is si...

190: 7 Bro-Marketing Tips That...Kinda Ate, NGL

02 Feb 2026

Contributed by Lukas

As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decad...

189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]

26 Jan 2026

Contributed by Lukas

When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I jo...

188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).

19 Jan 2026

Contributed by Lukas

When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know t...

187: The Rebrand: 3 Downloads For Main Character Marketing in 2026

12 Jan 2026

Contributed by Lukas

Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas ...

186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)

24 Jul 2025

Contributed by Lukas

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences?...

185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions

17 Jul 2025

Contributed by Lukas

In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean ...

184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue

10 Jul 2025

Contributed by Lukas

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (an...

183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith

03 Jul 2025

Contributed by Lukas

Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finall...

182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP)

26 Jun 2025

Contributed by Lukas

You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your ...

181: How I'd Sell 3 Different Offers Using Email Only (No Social Media)

19 Jun 2025

Contributed by Lukas

You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: Yo...

180: How To Tell Stories That Sell (Even When You Aren't "Selling")

12 Jun 2025

Contributed by Lukas

So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sl...

179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)

05 Jun 2025

Contributed by Lukas

May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says...

178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human

10 Apr 2025

Contributed by Lukas

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is...

177: Should You Focus On Branding Or Messaging First (As An Online Business Owner)?

06 Apr 2025

Contributed by Lukas

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her ...

176: How I'm Pivoting My Marketing For Quarter 2 2025

03 Apr 2025

Contributed by Lukas

I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and...

175: Let Me Give You MORE Of My Magic :)

30 Mar 2025

Contributed by Lukas

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I...

174: The Difference Between A Lead Magnet Vs. A Freebie

23 Mar 2025

Contributed by Lukas

You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some...

173: Turn Your Followers Into Life-Long Clients (Without Posting MORE)

16 Mar 2025

Contributed by Lukas

Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this ep...

172: How to Launch and Sell Your Offers Without Running Ads on Meta

09 Mar 2025

Contributed by Lukas

Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alte...

171: Create MORE Without An Agenda (For Sustainable Business Success)

02 Mar 2025

Contributed by Lukas

What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for...

170: 8 Signs You're Doing Business Ownership the Right Way (Even When Everyone Else is Telling You What to Fix)

23 Feb 2025

Contributed by Lukas

Everyone is so quick to tell you what you need to update, tweak, change, or delete to make more money or get faster success - but there's a reason you...

169: How to Sell More by Saying Less (Without Cringy Templates or Pushy Tactics)

16 Feb 2025

Contributed by Lukas

Selling more doesn't mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes ...

168: 3 Messaging Myths Keeping You From Selling (and What to Do Instead)

15 Feb 2025

Contributed by Lukas

You're sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?"  It's not you. ...

167: Get Hot Girl Sales Energy Without The Burnout and Brain Fatigue

14 Feb 2025

Contributed by Lukas

You're trying to hustle your way into sales instead of fixing your messaging to sell easier. We're not doing that anymore. That's not Hot Girl Energy....

166: How 3 Online Business Owners Went From "I don't know what to say" to Waking Up to New Payment Notifications With Specific Copywriting

13 Feb 2025

Contributed by Lukas

Let me guess—you've got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), yo...

165: Why I Created Messaging Magic to Help Online Business Owners Feel More Confident In Their Copywriting

12 Feb 2025

Contributed by Lukas

Have you ever been disappointed by the promise of a magical "fill-in-the-blank" template…Only to find that it sounded cringy af and left you more co...

164: Stop Doing THE MOST When Marketing (If You Want to Make More Money)

11 Feb 2025

Contributed by Lukas

Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impac...

163: Use These 3 Words for Magnetic Messaging (So You Can Sell More)

10 Feb 2025

Contributed by Lukas

Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this...

162: Double Your Launch Results With Just Your Sales Page

09 Feb 2025

Contributed by Lukas

You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scal...

161: Use Your Sales Page to Create Social Content That Converts

06 Feb 2025

Contributed by Lukas

Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this e...

160: BTS Sales Page Audit (Use These Tips to Upgrade Your Sales Page Today)

02 Feb 2025

Contributed by Lukas

If your sales page need an overhaul but you're not quite sure where to start…well, you're welcome for this episode. I recorded a behind the scenes s...

159: How to Sell Through Storytelling (And Why It Works)

30 Jan 2025

Contributed by Lukas

Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or sell...

158: Why You Need a Sales Page Diet (For Better Conversions)

26 Jan 2025

Contributed by Lukas

If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need t...

157: Why Your Email List Isn't Converting (And How To Fix It)

23 Jan 2025

Contributed by Lukas

Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like Y...

156: Forget The Sales Page Framework (Do This Instead)

19 Jan 2025

Contributed by Lukas

Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try t...

155: TikTok Ban: How to Pivot Your Business and What to Expect

12 Jan 2025

Contributed by Lukas

Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no...

154: What I Will/Will Not Be Buying In 2025 As An Online Business Owner (ft. My Husband)

05 Jan 2025

Contributed by Lukas

In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for ...

153: 3 Things I'd Never Do (Again) As A Copywriter

29 Dec 2024

Contributed by Lukas

As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money inste...

152: Fun (& Funny) Copywriting Prompt for Online Business Owners

22 Dec 2024

Contributed by Lukas

In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this...

151: Own Your Messaging In A Busy Industry

15 Dec 2024

Contributed by Lukas

You shouldn't outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, e...

150: 3 (Simple) Copywriting Mistakes

08 Dec 2024

Contributed by Lukas

When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. A...

149: All Engagement Is Good Engagement

01 Dec 2024

Contributed by Lukas

Whether you're getting 1-2 likes each social media post or going viral and getting obliterated in the comments...In this episode of Sell Like A Copywr...

148: Copywriting Tip: Easy Email Copywriting

24 Nov 2024

Contributed by Lukas

  You're spending hours writing one email because you're inducing all the info instead of staying specific and pushing your sales page. Instead of g...

147: Copywriting Tip: Sales Page Skeleton

17 Nov 2024

Contributed by Lukas

THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for ...

146: Copywriting Tip: Write Bad Copy

10 Nov 2024

Contributed by Lukas

I remind my clients all. the. time. that you don't have to be a good writer to write good copy—You just have to start. In this episode of Sell Like ...

145: You Don't Have to Be A Good Writer to Write Good Copy

03 Nov 2024

Contributed by Lukas

If you've been putting off writing emails or updating your sales page because you feel like you're not a "good writer," you're not alone. In this epis...

144: FAQ About Sales Page Audits

31 Oct 2024

Contributed by Lukas

Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales ...

143: Why Your Sales Page Copy Isn't Converting (And How to Fix It)

30 Oct 2024

Contributed by Lukas

Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community....

142: Wait - What Exactly Is A Sales Page Audit?

29 Oct 2024

Contributed by Lukas

I know the whole "sales page audit" thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investmen...

141: Your Sales Page Is Too Confusing

28 Oct 2024

Contributed by Lukas

If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads.....

140: Stop Looking Over The Fence (Pay Attention to Your Business)

27 Oct 2024

Contributed by Lukas

The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your g...

139: Your Offer Isn't Why Your Sales Page Isn't Selling

26 Oct 2024

Contributed by Lukas

You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the...

138: Are You Over-Complicating Your Sales Page?

25 Oct 2024

Contributed by Lukas

If you're feeling that ugh sensation every time you read through your sales page, and you think, "Why does this feel like a jumbled mess?!"—It's ti...

137: The Reason It All Feels Unaligned (Sermon Studies for Business Owners)

24 Oct 2024

Contributed by Lukas

Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for yo...

136: Clear Copywriting Does NOT Mean Bland and Boring

23 Oct 2024

Contributed by Lukas

Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I ...

135: Over-explaining = More Confusion + Less $$$

22 Oct 2024

Contributed by Lukas

You might think more words = more clarity, but too much explanation loses and confuses your audience. In this episode of Sell Like A Copywriter, we'l...

134: Copy Audits Vs DFY Copywriting

21 Oct 2024

Contributed by Lukas

As a soloprenuer, deciding when and what to outsource can feel challenging. Do you outsource socials? Emails? Onboarding? Graphics? Copywriting? Mo...

133: 5 Spooky Season Sales Prompts for Quick Cash

20 Oct 2024

Contributed by Lukas

It's my favorite season - spooky season! Let's get you a quick cash influx so you can buy full-size candy bars and be the favorite neighbor around! In...

132: Stop Making Your Sales Page A Dirty Little Secret

19 Oct 2024

Contributed by Lukas

If you read your sales page and think: "UGH. Well at least that's done..." But you're kinda embarrassed to share it because it doesn't do your offe...

131: Journal Prompt for Getting Un-Stuck

13 Oct 2024

Contributed by Lukas

Have you ever felt stuck in a sticky situation...and you don't know what to do next or where to go from here? Me, too. In this episode, learn my favor...

130: Build A Unified Business (Sermon Studies for Business Owners)

10 Oct 2024

Contributed by Lukas

We're starting a fun new series called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our ...

129: Transparent and Vulnerable Launch Breakdown

06 Oct 2024

Contributed by Lukas

Over the last couple of months, you've seen me sell and launch Sell Like A Copywriter - The Group Program. In this episode, you'll learn my launch goa...

128: Email Marketing for Small Businesses

29 Sep 2024

Contributed by Lukas

Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it's a game-changer. The key? It's ...

127: Messaging Magic - The Group Program Logistics and Intentionality

22 Sep 2024

Contributed by Lukas

Every single second of Sell Like A Copywriter - The Group Program is intentional. The live calls, copywriting classes, messaging feedback, audits, re...

126: Simple Sales Funnel Strategies

22 Sep 2024

Contributed by Lukas

 If you've ever felt overwhelmed by the idea of setting up a sales funnel or wondered if a sales funnel strategy is really necessary for your busines...

125: Your Messaging Matters More Than Your Mindset

21 Sep 2024

Contributed by Lukas

You can't out-message a bad mindset...and a good mindset can't out-sell your message. If you an online business owner wanting to sign more clients and...

124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business

20 Sep 2024

Contributed by Lukas

Reya enrolled in 1:1 access inside Sell Like A Copywriter earlier this year, 2024, and actually brought in her team to learn how to master simple sell...

123: 8 Thoughts Holding You Back From Your Next Level

19 Sep 2024

Contributed by Lukas

If you're thinking any of the thoughts in this episode...they're the exact reason you aren't making more money, signing more clients, seeing more resu...

122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Messaging Magic

18 Sep 2024

Contributed by Lukas

When Christina came to me in 2022, she wanted a sales page and email campaign for her number one offer at the time - a niche course for her community....

121: Why No One's Buying Your Offer

17 Sep 2024

Contributed by Lukas

There are really only two reasons no one's buying your offer. Learn why no one's buying your offer (and how to rapidly change this) in this episode of...

120: Want to Sell More? Be A Bigger Fan.

16 Sep 2024

Contributed by Lukas

If you are a creative online business and you want to sell more offers, sign more clients, and make more money, you have to become your offers' BIGGES...

119: Copywriting and Marketing Templates Don't Work

15 Sep 2024

Contributed by Lukas

Templates may seem like an easy fix when it comes to writing sales pages, emails, or content. But when it comes to building a brand voice that truly c...

118: Stop Selling In The DMs

08 Sep 2024

Contributed by Lukas

Everyone on the internet seems to be spending hours selling in the DMs trying to convince people to buy, thinking it's the only way to close a sale. B...

117: 4 Signs You Need to Master Specific Messaging

01 Sep 2024

Contributed by Lukas

Ever feel like no matter what you do, you're still hustling like crazy? You're posting, sharing reels, creating content, hopping on sales calls—but ...

116: How to Self-Audit Your Sales Page

25 Aug 2024

Contributed by Lukas

Does your sales page need a rehaul? In this episode of Sell Like A Copywriter, you'll learn how to audit your sales page so you can increase your sale...

115: Sell Like A Copywriter And Sign More Clients (The Group Program Details)

18 Aug 2024

Contributed by Lukas

We're getting real about why your copy isn't selling—and how you can change that in just 10 weeks. In this episode of Sell Like A Copywriter, I'm br...

114: Stop Making These Copywriting Mistakes and Make More Money

11 Aug 2024

Contributed by Lukas

If you want to make more money, stop making these three copywriting mistakes.  In this episode of Sell Like A Copywriter, we'll cover three reasons y...

113: The Disadvantage of Social Media Marketing

04 Aug 2024

Contributed by Lukas

We're talking about the number one disadvantage of social media marketing.  In this episode of Sell Like A Copywriter, we'll cover the primary disadv...

112: Sales Pages Vs Landing Pages

28 Jul 2024

Contributed by Lukas

Not totally sure if you need a sales page vs a landing page? Both have their own unique characteristics and what you need depends on the results you w...

111: 9 Tips for Writing Your Sales Page

21 Jul 2024

Contributed by Lukas

As a creative copywriter for online coaches, course creators, and service providers, sales pages are my favorite service to offer to bring my clients ...

110: How to Write A Call To Action

14 Jul 2024

Contributed by Lukas

Do you want to write call-to-actions that actually convert? Whether you are writing sales pages, content, emails, or ads...you need an effective call-...

109: 7 Copywriting Prompts for Online Business Owners

07 Jul 2024

Contributed by Lukas

In the name of a sweet summer cash influx...let's sell your offer! This episode of Cherries On Top gives you 7 specific prompts & examples you can cus...

108: Launch with Email Marketing (+ Free Sequence Template)

30 Jun 2024

Contributed by Lukas

If you are an online business owner preparing to launch (or re-launch) with email marketing being a top-priority marketing measure, this episode of Ch...

107: Copywriting Mantras for Online Business Owners

23 Jun 2024

Contributed by Lukas

If you are an online business owner, there are some key mantras you need to embody to sell simpler, write quicker, and relax more. This episode of Che...

106: 3 Email Copywriting Tips

16 Jun 2024

Contributed by Lukas

If you want to make money from your email list, you need to learn how to write better email copy. This episode of Cherries On top gives you three emai...

105: Start or Re-Engage Your Email List

09 Jun 2024

Contributed by Lukas

Have you been considering starting an email newsletter? Or maybe you already have one...But after the first email, they never heard from you again? Th...

104: How to Start Freelance Writing Today

02 Jun 2024

Contributed by Lukas

Are you ready to start freelance writing for real, for real? This episode of Cherries On Top gives you a 4-step roadmap to starting your freelance wri...

103: One Year of Cherries On Top!

23 May 2024

Contributed by Lukas

We're celebrating our first anniversary of Cherries On Top! This episode of Cherries On Top gives you a walk down memory lane, five changes for the ne...

102: 3 Reasons To Master Your Messaging

12 May 2024

Contributed by Lukas

Your messaging is your problem. This episode of Cherries On Top gives you 3 reasons you need to master your messaging (and what will continue happenin...

101: Stop Hiding Your Price

09 May 2024

Contributed by Lukas

If your price isn't on your website, sales page, or anywhere else someone could go to work with you...change it. This episode of Cherries On Top expla...

100: Your Offer Isn't 'Too Nuanced'

28 Apr 2024

Contributed by Lukas

Your offer IS different...but it's also not. This episode of Cherries On Top gives you tips and an exercise for finding the common themes within your ...

99: What Are You Hiring For?

25 Apr 2024

Contributed by Lukas

Why are you putting your messaging in someone else's hands? You would not hire a running coach to become a better powerlifter. This episode of Cherrie...

98: Copywriting? Is For *Business Owners*

21 Apr 2024

Contributed by Lukas

Think copywriting is just for copywriters? This episode of Cherries On Top proves copywriting for online business owners and offers, NOT copywriters. ...

97: Simplify Your Marketing Strategy

18 Apr 2024

Contributed by Lukas

If you are trying to add all of the details about your offer or product every time you talk about it or sell it, you need to listen to this. This epis...

96: 3 Questions to Refine Your Copywriting

14 Apr 2024

Contributed by Lukas

You want to write better copy, let's just be honest. This episode of Cherries On Top gives you 3 questions to ask when refining your copywriting on sa...

95: Copy Vs Content: What's the Difference?

11 Apr 2024

Contributed by Lukas

Stop writing content and wishing it would sell like copy. This episode of Cherries On Top explains the difference between content writing and copywrit...

94: Take A Break, Babe.

07 Apr 2024

Contributed by Lukas

If you don't schedule time to step away, life will force you to regardless. This episode of Cherries On Top reminds you to rest, relax, and rejuvenate...

93: 3 Reasons You Aren't Writing As Much As You'd Like

04 Apr 2024

Contributed by Lukas

Are you a writer who isn't writing as much as you'd like? This episode of Cherries On Top gives you 3 reasons you aren't writing as much as you'd like...