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SEN Breakfast

"There's a really strong emotional connection" |

03 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What emotional connection does the guest have with the Essendon Football Club?

0.031 - 14.306 Unknown

I haven't gone to that level yet. I mean, obviously you think about who you'd like, you've got people in the football world who you respect and who you'd like to work with, but putting a team together hasn't happened together.

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I mean, it could be academic, but there's no doubt, you know, you don't get to this point now and not have been thinking about it day and day and night about how you would put it together. Or are you thinking deeply at the moment before you actually put together what the dossier is you'll present to the Bombers?

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I would think they've been preparing for this indeed for the last sort of 35, 40 years. That's James Heard on Footy Classified last night. Back page, back page, Herald Sun. Scotty Gullen's written the story, Heard's dream team, which includes, according to Scott, Dyson Heppel, Solomon, McVeigh, potentially Bartel, McCartney.

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He didn't deny that he's put it – he said you'd think about it, which of course you would. But he also – that bit at the end is what will, again – stirred the emotions of Essendon people is that I've been preparing for this interview for 35 or 40 years. That's right. It is an emotional conversation, isn't it? It is. An emotional narrative that he's, and good on him. Yeah.

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That's what he's going to pull on the heartstrings. Yeah, but you've got to understand also his connection to the Essendon Football Club goes back to his grandfather. His grandfather ruled the Essendon Football Club with an iron rod for a lot of years. His name was on a grandstand at Windy Hill too. There's this really strong emotional connection over a long, long period of time to the club.

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This is what he had to say also about whether or not he had been in contact with the chairman of the Essendon Football Club, Andrew Walsh. Andrew Welsh is a good friend of mine. We've been friends for 20-odd years. But I've been very conscious not to reach out to him because I think that is spoiling the process and actually inserting myself in a way that I don't want to.

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I want Essendon to go about, as I said the other night, to go about and go through an exhaustive process. And if I'm the candidate that they choose, fantastic. If I'm not, I'm not. But in terms of contacting Essendon or being contacted by them, that hasn't happened.

Chapter 2: How has the guest prepared for the coaching position at Essendon?

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Would you hope to get a call soon and find out if you are going to be part of this shortlist that they're putting together? They expect to come through with something over the next 10 to 15 days. I don't hope for anything. What I want is the process to be an exhaustive process. Well, they've got to announce it first, don't they? Yeah, and I'd like to be part of that process.

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If that happens in two weeks, three weeks, it's their timeline, and they should set the process about the best process possible. And let's give them the air and the space to do that.

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And before I ask you any questions about that, of course, Essendon players in their daily work and promotion and marketing, whatever they might be doing, they'll be asked questions about this, as was Archie Roberts yesterday. And this is what he had to say.

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162.788 - 182.087 Matty Lloyd

Spent a lot of time with Matty Lloyd. And he heard he was someone that Lloydy always spoke about and spoke about the impact he had in his career, but then also the player he was. So, yeah, if James gets the opportunity, I'm looking forward to it. And, yeah, I've only heard great things about him. Yeah, well, someone that we trust and inspires us, I think.

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183.069 - 202.382 Matty Lloyd

That's someone I want to play for and get rallies around the players who have had a tough few years. So, yeah, I'm looking forward to seeing how that turns out. I committed to this club because I love the people a part of it. I love my teammates and that hasn't changed since these things have happened. And I'm looking forward to the next few years with this group and then beyond that as well.

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Do you think that anybody in the media department at Essendon, and we're sitting down all the players today and going over that and thinking that, okay, if you do get asked this same series of questions, we would prefer you to respond in this or that way? I hope not. Do you think he said anything wrong there, Archie? No, no, no. He's a second-year player, is he?

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I think it's the third year he's been at Essendon. Well, what I heard then, if I was an Essendon supporter, which I'm not, what I heard then is an unbelievably passionate young man who loves the Essendon Footy Club and will do anything for it. He's in his third year.

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As an experienced major operator, you mightn't have bought into the James Hurd stuff, but I thought it was naively beautiful from Archie Roberts. Yep. No problem in the world. I didn't think that he said anything wrong there. And then Terry Danaher spoke later. They're all actually being interviewed about MND and the big freeze at the G and that type of thing. And clearly.

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If you're a journalist going along there, you're going to ask a question about one of the most talked about things going on in the game right now about somebody like James Hurd. And you can be complimentary of Hurdy and at the same time be saying, okay, but I still believe that everybody needs to go through a process.

Chapter 3: What does the guest think about the exhaustive process for selecting a coach?

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Some of it's good. From an umpiring point of view, all of that – She'll be directed towards Ray. I am waiting now for the AFL and see what their response is to Ray's segment last night on AFL 360. And when are you going to finish your campaign to try and get James Hurd the coaching position there at Essendon? Me?

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Yeah, you and I were running a campaign apparently to try and get heard the coach at the Essendon Football Club. Well, it's a bit different with Tim. It took a lot of talking to get you around to my side. It's a bit different for Tim, but I don't really care who coaches Essendon.

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From what I'll tell you from a media point of view, it would be the best thing in the world if James goes back and coaches Essendon. So from the story, I'm talking from a media story point of view because... It heightens it and everyone has an opinion and away you go. I suspect maybe it might be better to appoint someone else, but I'm not close enough.

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And maybe in the end it is just time to rip the Band-Aid and say, send him back in there. I can say all these things. I'm all care, no responsibility. You, on the other hand. You're campaigning now. I'm not campaigning. I know that. But I like Jim. I like him too. But it's been a crazy, crazy week and a half. And it will be. And I guess the last thing, 7.30 news headlines are with us.

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When are they going to make a decision, Wisp? That's the other thing. You just can't park it in the ether for the next two months. Yeah, no, I don't know the answer to that. You would think that, I think, yeah, by not saying anything to this point, you would expect that it will die down over the next week. No, it won't. No, I think it will. I think it will. Like all stories die down eventually.

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Ed Hobbs came out and said something yesterday and was splashed all over the back page of the page. It'll die down.

Chapter 4: How do players feel about the potential coaching change at Essendon?

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Ed Hobbs is the back page of the Herald Sun. Ed Hobbs. That's the most obscure reference of all. Who's Ed Hobbs? Ben Hobbs or whatever his name is. Ben Hobbs. Yeah, Ben Hobbs. There you go. That's how obscure it was. Ben Hobbs. I got his name wrong. He's leading the back page of the Herald Sun. I'm telling you, having been around a long time, it will die down. It will die right down.

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And I'm with the greatest of respect. There won't be anyone left to quote, so it will die down.

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Chapter 5: What insights does Archie Roberts provide about the emotional narrative?

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And with the greatest respect to you, my fine friend, it won't. The footy news for Ian Reid buyer and vendor advocates. Ian Reid vendor advocates. Go on, ring us.

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