SEO in 2026

Don’t focus solely on the new shiny thing - the fundamentals will always matter most: Sophie Brannon

03 Jun 2026

Contributed by Lukas

Sophie Brannon shares the importance of not focusing solely on the new shiny thing and that the fundamentals will always matter most. Talking points i...

Amidst all the changes, stay focussed on your numbers – with Kyle Rushton McGregor

02 Jun 2026

Contributed by Lukas

Kyle Rushton McGregor provides us with a timely reminder to know your numbers, while all the changes happen around us. Kyle says: “SEO is changing, ...

Monitor, test, and adjust – with Julia-Carolin Zeng

01 Jun 2026

Contributed by Lukas

Julia-Carolin Zeng shares some of the key areas that you should be continually monitoring in order to know what to adjust.Julia says: “Monitoring, t...

Embrace change and test relentlessly – with Yordan Dimitrov

29 May 2026

Contributed by Lukas

Yordan Dimitrov shares that you need to accept constant change in the world of SEO. Just because something works well today doesn’t mean that you sh...

Do some testing – with Andrew Cock-Starkey

28 May 2026

Contributed by Lukas

One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey.Andrew says: “Test, test, test.Test ...

Inclusive language & LLMs: Why what we feed AI matters - with Laura Iancu

27 May 2026

Contributed by Lukas

Laura Iancu talks about Inclusive language & LLMs and shares why what we feed AI matters. Talking points include: - How LLMs mirrors and multiplie...

Improve retention and conversion through App Store Optimization – with Filipa Serra Gaspar

26 May 2026

Contributed by Lukas

One of the non-traditional platforms for SEO is app stores, and this is an opportunity that Filipa Serra Gaspar wishes to highlight.Filipa says: “Th...

View AI search as an opportunity to plug the gaps in your digital footprint – with Crystal Carter

25 May 2026

Contributed by Lukas

AI can be used in many ways within the SEO function, and for Crystal Carter, it can be an effective tool to assist with the analysis of your digital f...

Integrate your approach to search behaviour – with Mathilde Høj

22 May 2026

Contributed by Lukas

Mathilde Høj adds her voice to the call to diversification, highlighting that search and search behaviour have entirely changed.Mathilde says: “Sea...

Diversify to survive – with Ivana Flynn

21 May 2026

Contributed by Lukas

Ivana Flynn shares that in her opinion, your business may be in danger if you don’t diversify your SEO efforts.Ivana says: “First of all, don't gi...

Focus on the things that are hurting your brand - with David Iwanow

20 May 2026

Contributed by Lukas

David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now...

Expand your horizons beyond Google – with Sean Barber

19 May 2026

Contributed by Lukas

Leading on from Ed Ziubrzynski’s tip, Sean Barber muses over what platforms you should consider optimizing for in 2026.Sean says: “Think beyond Go...

Step outside the comfort zone of traditional platforms – with Ed Ziubrzynski

18 May 2026

Contributed by Lukas

What is SEO nowadays? According to Ed Ziubrzynski, it’s a lot more than just Google.Ed says: “SEO needs to be everything, everywhere, all at once ...

Focus on the strategies that scale – with Montserrat Cano

15 May 2026

Contributed by Lukas

For Montserrat Cano, the key elements to include in your 2026 strategy are the parts that scale.Montserrat says: “In 2026, SEOs should stay grounded...

Maintain traffic through local SEO – with Cathryn Stormont

14 May 2026

Contributed by Lukas

Cathryn Stormont shares that good local SEO can still provide a lot of traffic.Cathryn says: “Focus on local SEO.With AI overviews and AI Mode domin...

Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai

13 May 2026

Contributed by Lukas

Tom Rudnai says that instead of chasing citations, focus your AEO strategy on showing up in Dark AI conversations where problems are framed. Talking p...

Stand out in any region through better personalisation – with Gemma Fontané

12 May 2026

Contributed by Lukas

Gemma Fontané recommends that personalisation is key when it comes to international SEO success.Gemma says: “Focus on personalisation, adapting you...

Treat individual markets individually – with Lau Miguez

11 May 2026

Contributed by Lukas

Global SEO isn’t about treating every market the same. As Lau Míguez puts it, ‘European markets demand full commitment and strong EEAT signals —...

Avoid client-side routing and rendering – with Simone De Palma

08 May 2026

Contributed by Lukas

Simone De Palma warns that client-side routing and rendering can be problematic for rankings.Simone says: “Align with marketing goals, and make sure...

Put your best foot forward with consistent data – with Kaspar Szymanski

07 May 2026

Contributed by Lukas

One of the ways that AI engines struggle with determining a brand’s topical relevance and authority is when they encounter inconsistent data, highli...

SEO is not dying, but bad SEO is - Krešimir Ćorluka

06 May 2026

Contributed by Lukas

Krešimir Ćorluka shares that SEO is not dying, but bad SEO most certainly is. Talking points include: What is bad SEO? What doesn’t work anymore? ...

Show AI crawlers what you want them to see – with Arnout Hellemans

05 May 2026

Contributed by Lukas

Arnout Hellemans advises that you don’t have to provide AI crawlers with full access to all of your content.Arnout says: “People really need to lo...

Strengthen your foundations with technical SEO and user experience – with Iva Jovanovic

04 May 2026

Contributed by Lukas

One of the ways that you can enhance your website foundation is to combine high technical SEO standards with great user experience, shares Iva Jovanov...

Don’t accept a janky website – with Jono Alderson

01 May 2026

Contributed by Lukas

To commence our technical SEO discussion, Jono Alderson advises against settling for an average website.Jono says: “Stop accepting technical mediocr...

Bring together your traditional, digital, and brand PR – with Charlotte Crowther

30 Apr 2026

Contributed by Lukas

In the previous tip, Eva Cheng shares the value of combining social and content with digital PR. Charlotte Crowther adds to that by also incorporating...

How To Create a SERP Monopoly with Off-Page SEO - Jeremy Moser

29 Apr 2026

Contributed by Lukas

Jeremy Moser discusses how to create a SERP monopoly with off-page SEO. Talking points include: How to crowd SERPs with your brand and capture more mi...

Align social and content to boost your digital PR – with Eva Cheng

28 Apr 2026

Contributed by Lukas

Eva Cheng shares that aligning social and content strategies will boost your digital PR success.Eva says: “Make your digital PR work harder with soc...

Get the press talking because AI will be listening – with James Brockbank

27 Apr 2026

Contributed by Lukas

One of the key reasons why you should be embracing digital PR in 2026 is that AI pays a keen ear to what the press is saying.James says: “You need t...

Leverage digital PR to unlock AI search visibility – with Annabelle Sacher

24 Apr 2026

Contributed by Lukas

Annabelle Sacher shares that digital PR is one of the most powerful keys you can use to unlock the door to AI search visibility in 2026.Annabelle says...

Raise your editorial standards – with Alex Moss

23 Apr 2026

Contributed by Lukas

One way that you can compete with other sites that are relying too heavily on AI is to raise your editorial standards, explains Alex Moss.Alex says: “...

Analytics should be core to your SEO strategy in 2026 - Jeremy Horne

22 Apr 2026

Contributed by Lukas

Jeremy Horne shares that analytics should be core to your SEO strategy in 2026 Talking points include: What is a media mix model? Why should analytics...

Unlock revenue potential by building collection pages – with Joe Hale

21 Apr 2026

Contributed by Lukas

If you’re an e-commerce business, Joe Hale suggests that you may be missing out on a significant ranking opportunity.Joe says: “E-commerce stores ...

Produce meaningful research to stand out in AI search – with Andreas Voniatis

20 Apr 2026

Contributed by Lukas

Once you know what you want to be an expert in, Andreas Voniatis advises that you should produce meaningful research to stand out in AI search.Andreas...

Refocus on topical authority – with Pieter Serraris

17 Apr 2026

Contributed by Lukas

One of the big content questions to ask yourself to begin with is: ‘What do you want to be known as an expert in?’ This is something that Pieter S...

Focus on genuine EEAT to determine what valuable content looks like – with Tom Winter

16 Apr 2026

Contributed by Lukas

As we’ve highlighted already (and will undoubtedly continue to be advised in the future), EEAT is just as important as it ever was. This is what Tom...

Win by being the brand that AI wants to quote - Tom Vaughton

15 Apr 2026

Contributed by Lukas

Tom Vaughton shares that we need to stop relying on the same tools to churn out the same results. Because in the age of AI search, it’s the human SE...

Make your value clear and undeniable as soon as your page is opened – with Sara Fernández Carmona

14 Apr 2026

Contributed by Lukas

We’ve also heard many metrics that demonstrate how short a user’s attention is likely to be once they hit your web page. Sara Fernández Carmona a...

Be proud of what you are putting out into the world – with Anna Bravington

13 Apr 2026

Contributed by Lukas

Not all metrics are tangible, though. Anna Bravington asks us a simple question: Are you proud of the content that you are putting out into the world?...

Zero in on bottom-of-funnel – with Araminta Robertson

10 Apr 2026

Contributed by Lukas

What worked in content marketing 5 years ago isn’t as likely to work now. Araminta Robertson advises us to focus on bottom-of-funnel in 2026.Aramint...

Share your research findings to reach more users – with Rosemary Osuoha

09 Apr 2026

Contributed by Lukas

A key way to beat the competition is to learn from other industries. Rosemary Osuoha teaches us what we can learn from healthcare brands.Rosemary says...

Focus on building topical authority in 2026 - Brandon leibowitz

08 Apr 2026

Contributed by Lukas

Brandon Leibowitz talks about the importance of focusing on building topical authority in 2026 by creating in-depth content hubs that answer your audi...

Utilise SEO but preserve the human element – with Ahmed Bhula

07 Apr 2026

Contributed by Lukas

One of the key challenges at the moment is to identify which tasks should be done by AI and which tasks should be done by a human. This is something t...

Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto

06 Apr 2026

Contributed by Lukas

Valentina Stragliotto explores the idea that it’s also key to demonstrate expertise and trustworthiness through high-quality content.Valentina says:...

Earn your authority through real, human expertise – with Isa Lavahun

03 Apr 2026

Contributed by Lukas

Isa Lavahun explains that you can enhance the perceived authority of your content through real, human expertise.Isa says: “Authority should be built...

Write from real, authentic human experience – with Greg Gifford

02 Apr 2026

Contributed by Lukas

You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon...

Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica

01 Apr 2026

Contributed by Lukas

Nick Musica shares that the technical, on-page, and off-page. The expressions of those SEO building blocks have evolved over the years, but they remai...

Think multimodally – with Irina Papuc

31 Mar 2026

Contributed by Lukas

When you are creating content, you need to be thinking multimodally, advises Irina Papuc.Irina says: “Think multimodally.A consistent trend that we'...

Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue

30 Mar 2026

Contributed by Lukas

Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.Katherine sa...

Get more value from your visuals – with Desmond Boateng

27 Mar 2026

Contributed by Lukas

One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.Desmond says: “Us...

Make sure machines truly see your brand and your product – with Myriam Jessier

26 Mar 2026

Contributed by Lukas

Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.Myriam says: “Everyone is slowly co...

Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan

25 Mar 2026

Contributed by Lukas

Kirsty McLellan shares that it's key to stop designing SEO pages as AI encyclopaedias — and start designing them as human experiences. Talking point...

Build community to bring together the worlds of AI and SEO – with Tory Gray

24 Mar 2026

Contributed by Lukas

Tory Gray highlights that community blends the worlds of AI and SEO together. Tory says: “Drop the AI and SEO binary and redirect that effort into t...

Get human users talking to build authority with AI – with Jon Mest

23 Mar 2026

Contributed by Lukas

Jon Mest shares that AI needs human interaction in order to be confident in the authority of recommendations. Jon says: “User intent matters more th...

Create your own branded subreddit – with Chris Meabe

20 Mar 2026

Contributed by Lukas

An extremely popular community platform in 2026 is Reddit, and building your own branded subreddit is something that Chris Meabe recommends. Chris say...

Find a community where you can start showing up for your audience – with Erin Simmons

19 Mar 2026

Contributed by Lukas

Erin Simmons shares that, although AI is important, users still rely on communities to assist with the final buying decision. Erin says: “In 2026, w...

Keep content fresh and effective - Richard George

18 Mar 2026

Contributed by Lukas

Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand rep...

Redefine discoverability and understand your consumers – with Andrew Stubbs

17 Mar 2026

Contributed by Lukas

Andrew Stubbs suggests that, once you understand your consumers, you should be ensuring that your content is structured appropriately to be featured b...

Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen

16 Mar 2026

Contributed by Lukas

Christopher Hofman Laursen shares that once you’ve mapped out your customer journey, it’s time to determine where AI is going to help you. Christo...

Expand your understanding of clustering – with Gianluca Fiorelli

13 Mar 2026

Contributed by Lukas

Gianluca Fiorelli advises that, to truly understand and deliver for your customer in 2026, you should be revisiting how you utilise clustering at ever...

Investigate your audience, and discover how user intent is changing – with Becky Simms

12 Mar 2026

Contributed by Lukas

Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seein...

Be where your users are - Joao Pereira

11 Mar 2026

Contributed by Lukas

Joao Pereira shares the importance of being where your users are. Talking points include: How do you know where your users are? How do you identify wh...

Switch seats with your customers to discover how they search – with Eli Schwartz

10 Mar 2026

Contributed by Lukas

It’s one thing to understand who your audience is, but how do you get a true sense of what your customers experience? Eli Schwartz advises walking a...

Make your writing into mixtapes, for real people – with Will Slater

09 Mar 2026

Contributed by Lukas

Will Slater uses a ’90s analogy to demonstrate the importance of being unique, even though it takes a little bit longer to get done. Will says: “B...

Stand out and survive by focussing on user intent – with Melissa Popp

06 Mar 2026

Contributed by Lukas

Melissa Popp highlights that it’s easy to take the easy route when it comes to creating content in 2026, but this isn’t the way you stand out. Mel...

Slow down and keep your eyes on the end user – with Vince Nero

05 Mar 2026

Contributed by Lukas

Vince Nero believes that it’s all too easy to forget about the end user in the age of AI. Vince says: “Things are changing so rapidly with AI, you...

Make sure you aren't losing customers unnecessarily - Alun Lucas

04 Mar 2026

Contributed by Lukas

Alun Lucas shares that there's no point perfecting your SEO if people get to your site and there is a horrible form that causes them to abandon - use ...

Prioritise the person beyond the screen – with Ebere Cecilia Jonathan

03 Mar 2026

Contributed by Lukas

Ebere Cecilia Jonathan explains why she believes that user experience is much more than just the way you deliver your content on your website. Ebere s...

Integrate with UX to create content for real people – with Sanja Markovic

02 Mar 2026

Contributed by Lukas

According to Sanja Markovic, user experience is now an essential part of modern SEO. Sanja says: “Integrate SEO and UX to build content strategies f...

Make your content into assets by creating for the user – with Ashley Segura

27 Feb 2026

Contributed by Lukas

For Ashley Segura, you should be revisiting the way you think about your content and how your content is designed to meet the needs of your users thro...

Be in the right place at the right time – with Ryan Jones

26 Feb 2026

Contributed by Lukas

For Ryan Jones, it’s not just about where your audience is likely to interact – it’s meeting them at the right place at the right time. Ryan say...

Treat your brand as a multi-platform entity in 2026 - Bengu Sarica Dincer

25 Feb 2026

Contributed by Lukas

Bengu Sarica Dincer shares the importance of treating your brand as a multi-platform entity in 2026. Talking points include: What does treating your b...

Learn more about the generation you’re targeting – with Izabela Janczak

24 Feb 2026

Contributed by Lukas

Once you identify who your audience is, Izabela Janczak shares that the next step is to learn more about the generation you’re targeting and to iden...

Get hyper-specific about your ICP – with Casie Gillette

23 Feb 2026

Contributed by Lukas

The way that Casie Gilette understands more about her audience is to define an Ideal Customer Profile. Casie says: “Get hyper-specific about what yo...

Understand your users through research and query semantics – with Lazarina Stoy

20 Feb 2026

Contributed by Lukas

Lazarina Stoy shares how to start understanding your users through research and query semantics. Lazarina says: “Learn how to incorporate and scale ...

Focus on your audience to avoid getting bogged down – with Emina Demiri-Watson

19 Feb 2026

Contributed by Lukas

Emina Demiri-Watson shares that focussing on your audience can help you avoid getting bogged down in what technology can offer. Emina says: “First o...

In an AI-heavy world, localized and culturally aware content is essential - Silvi Nuñez

18 Feb 2026

Contributed by Lukas

Silvi Nuñez shares that in an AI-heavy world where content feels generic, localized and culturally aware content becomes a powerful SEO strategy in 2...

Learn who your audience is and find out where they are – with Travis Tallent

17 Feb 2026

Contributed by Lukas

For Travis Tallent, it all begins with discovering who your audience is before deciding on how to serve them. Travis says: “Audience-first marketing...

Keep doing proper SEO – with Tin Đudajek

16 Feb 2026

Contributed by Lukas

It’s easy to get dazzled by the next shiny bright thing, but Tin Đudajek is keen to highlight the importance of delivering on ‘proper SEO’. Tin...

Don’t throw away all of your best practices – with Greg Heilers

13 Feb 2026

Contributed by Lukas

Greg Heilers emphasises the importance of not letting newer tactics direct your existing good SEO practices. Greg says: “Don't throw the baby out wi...

Avoid shiny toy syndrome – with Anthony Barone

12 Feb 2026

Contributed by Lukas

Anthony Barone understands the importance and impact of AI, but tempers that with the essential nature of fundamental SEO principles. Anthony says: “...

Brand is back and it’s bigger than before - CJ Emson

11 Feb 2026

Contributed by Lukas

CJ Emson shares that brand is back and it’s bigger than before. If your branded search footprint isn’t strong, you’re going to lose out in AIO a...

Stop chasing what’s new and start mastering what’s timeless – with Nitin Manchanda

10 Feb 2026

Contributed by Lukas

Nitin Manchanda agrees with Simon Cox, encouraging SEOs to concentrate on timeless activities. Nitin says: “Don't get lost in buzzwords and stay foc...

Focus on what hasn’t changed – with Simon Cox

09 Feb 2026

Contributed by Lukas

Simon Cox sides with Bill Hartzer, sharing that there are plenty of activities that SEOs could be doing without focussing on AI. Simon says: “The we...

Follow traditional SEO best practices – with Bill Hartzer

06 Feb 2026

Contributed by Lukas

Bill Hartzer is a strong advocate for traditional SEO best practices as the bedrock to your future SEO success, no matter the technology or platform.B...

Take it back to the old school – with Gordon Meagher

05 Feb 2026

Contributed by Lukas

According to Gordon Meagher, the foundations of AI ranking success lie in traditional marketing activities. Gordon says: “It's time to put your old ...

Prioritise video-led, verifiable content in 2026 - Daphne Monro

04 Feb 2026

Contributed by Lukas

Daphne Monro shares the importance of prioritising video-led, verifiable content in 2026. Talking points include: What do you mean by video-led conten...

Succeed in AI SEO with SEO fundamentals – with Olga Zarr

03 Feb 2026

Contributed by Lukas

Olga Zarr says that AI SEO success isn’t achieved by focussing on what AI is doing. Instead, good, traditional SEO can deliver in an AI-driven era. ...

The VISIBLE Framework for LLM and AIO Visibility - Nikki Halliwell

02 Feb 2026

Contributed by Lukas

Nikki Halliwell shares the VISIBLE Framework to improve LLM and AIO Visibility. Talking points include: What led to the creation of the framework What...

Customise AI to automate your processes – with Victoria Olsina

30 Jan 2026

Contributed by Lukas

Victoria Olsina shares that AI can and should be used to automate your processes, ensuring that key tasks are delivered as efficiently as possible.Vic...

Turn AI from a problem to a partner – with Giulia Panozzo

29 Jan 2026

Contributed by Lukas

For Giulia Panozzo, SEOs don’t have to compete with AI – rather, AI should be an effective working partner. Giulia says: “Turn AI into your part...

How to have fun with content formats in 2026 - Carla Dobson Elliott

28 Jan 2026

Contributed by Lukas

Carla Dobson Elliott shares how to have fun with content formats in 2026. Talking points include: - How to write different content formats - How to pr...

Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi

27 Jan 2026

Contributed by Lukas

With all of your competitors using AI in some form, how do you stand out from the crowd? For Rana Abu Quba Chamsi, increasing productivity is key.Rana...

Learn how to learn – with Sante Achille

26 Jan 2026

Contributed by Lukas

With the advancement of AI, it’s essential to stay up-to-date with new developments – and for that, Sante Achille believes that it’s essential t...

Optimize your AI shadow – with Rose Tero

23 Jan 2026

Contributed by Lukas

Just because you’ve tidied up the content on your website to cater for the needs of AI, that doesn’t mean that your job is done!Rose says: “Your...

Tidy up your online presence for the eyes of AI – with Dani Leitner

22 Jan 2026

Contributed by Lukas

In the past, it didn’t matter so much if old, less relevant content existed on your website and elsewhere. Dani Leitner shares that this isn’t the...

Translating SEO into a language of tangible business impact - Kristina Bergwall

21 Jan 2026

Contributed by Lukas

Kristina Bergwall discusses the importance of translating SEO into a language of tangible business impact in the future AI search landscape, and using...

Re-order your content for search dominance – with Damien Robert

20 Jan 2026

Contributed by Lukas

Damien Robert explains the need to move beyond traditional web content, achieved by making content modular, leading with irrefutable evidence. In addi...

Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook

19 Jan 2026

Contributed by Lukas

Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines de...

Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard

16 Jan 2026

Contributed by Lukas

Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.Jas...

Navigate the probabilistic world of AI search – with Garrett Sussman

15 Jan 2026

Contributed by Lukas

Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.Garrett says: ...