SEO in 2026

Refocus on topical authority – with Pieter Serraris

17 Apr 2026

Contributed by Lukas

One of the big content questions to ask yourself to begin with is: ‘What do you want to be known as an expert in?’ This is something that Pieter S...

Focus on genuine EEAT to determine what valuable content looks like – with Tom Winter

16 Apr 2026

Contributed by Lukas

As we’ve highlighted already (and will undoubtedly continue to be advised in the future), EEAT is just as important as it ever was. This is what Tom...

Win by being the brand that AI wants to quote - Tom Vaughton

15 Apr 2026

Contributed by Lukas

Tom Vaughton shares that we need to stop relying on the same tools to churn out the same results. Because in the age of AI search, it’s the human SE...

Make your value clear and undeniable as soon as your page is opened – with Sara Fernández Carmona

14 Apr 2026

Contributed by Lukas

We’ve also heard many metrics that demonstrate how short a user’s attention is likely to be once they hit your web page. Sara Fernández Carmona a...

Be proud of what you are putting out into the world – with Anna Bravington

13 Apr 2026

Contributed by Lukas

Not all metrics are tangible, though. Anna Bravington asks us a simple question: Are you proud of the content that you are putting out into the world?...

Zero in on bottom-of-funnel – with Araminta Robertson

10 Apr 2026

Contributed by Lukas

What worked in content marketing 5 years ago isn’t as likely to work now. Araminta Robertson advises us to focus on bottom-of-funnel in 2026.Aramint...

Share your research findings to reach more users – with Rosemary Osuoha

09 Apr 2026

Contributed by Lukas

A key way to beat the competition is to learn from other industries. Rosemary Osuoha teaches us what we can learn from healthcare brands.Rosemary says...

Focus on building topical authority in 2026 - Brandon leibowitz

08 Apr 2026

Contributed by Lukas

Brandon Leibowitz talks about the importance of focusing on building topical authority in 2026 by creating in-depth content hubs that answer your audi...

Utilise SEO but preserve the human element – with Ahmed Bhula

07 Apr 2026

Contributed by Lukas

One of the key challenges at the moment is to identify which tasks should be done by AI and which tasks should be done by a human. This is something t...

Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto

06 Apr 2026

Contributed by Lukas

Valentina Stragliotto explores the idea that it’s also key to demonstrate expertise and trustworthiness through high-quality content.Valentina says:...

Earn your authority through real, human expertise – with Isa Lavahun

03 Apr 2026

Contributed by Lukas

Isa Lavahun explains that you can enhance the perceived authority of your content through real, human expertise.Isa says: “Authority should be built...

Write from real, authentic human experience – with Greg Gifford

02 Apr 2026

Contributed by Lukas

You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon...

Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica

01 Apr 2026

Contributed by Lukas

Nick Musica shares that the technical, on-page, and off-page. The expressions of those SEO building blocks have evolved over the years, but they remai...

Think multimodally – with Irina Papuc

31 Mar 2026

Contributed by Lukas

When you are creating content, you need to be thinking multimodally, advises Irina Papuc.Irina says: “Think multimodally.A consistent trend that we'...

Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue

30 Mar 2026

Contributed by Lukas

Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.Katherine sa...

Get more value from your visuals – with Desmond Boateng

27 Mar 2026

Contributed by Lukas

One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.Desmond says: “Us...

Make sure machines truly see your brand and your product – with Myriam Jessier

26 Mar 2026

Contributed by Lukas

Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.Myriam says: “Everyone is slowly co...

Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan

25 Mar 2026

Contributed by Lukas

Kirsty McLellan shares that it's key to stop designing SEO pages as AI encyclopaedias — and start designing them as human experiences. Talking point...

Build community to bring together the worlds of AI and SEO – with Tory Gray

24 Mar 2026

Contributed by Lukas

Tory Gray highlights that community blends the worlds of AI and SEO together. Tory says: “Drop the AI and SEO binary and redirect that effort into t...

Get human users talking to build authority with AI – with Jon Mest

23 Mar 2026

Contributed by Lukas

Jon Mest shares that AI needs human interaction in order to be confident in the authority of recommendations. Jon says: “User intent matters more th...

Create your own branded subreddit – with Chris Meabe

20 Mar 2026

Contributed by Lukas

An extremely popular community platform in 2026 is Reddit, and building your own branded subreddit is something that Chris Meabe recommends. Chris say...

Find a community where you can start showing up for your audience – with Erin Simmons

19 Mar 2026

Contributed by Lukas

Erin Simmons shares that, although AI is important, users still rely on communities to assist with the final buying decision. Erin says: “In 2026, w...

Keep content fresh and effective - Richard George

18 Mar 2026

Contributed by Lukas

Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand rep...

Redefine discoverability and understand your consumers – with Andrew Stubbs

17 Mar 2026

Contributed by Lukas

Andrew Stubbs suggests that, once you understand your consumers, you should be ensuring that your content is structured appropriately to be featured b...

Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen

16 Mar 2026

Contributed by Lukas

Christopher Hofman Laursen shares that once you’ve mapped out your customer journey, it’s time to determine where AI is going to help you. Christo...

Expand your understanding of clustering – with Gianluca Fiorelli

13 Mar 2026

Contributed by Lukas

Gianluca Fiorelli advises that, to truly understand and deliver for your customer in 2026, you should be revisiting how you utilise clustering at ever...

Investigate your audience, and discover how user intent is changing – with Becky Simms

12 Mar 2026

Contributed by Lukas

Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seein...

Be where your users are - Joao Pereira

11 Mar 2026

Contributed by Lukas

Joao Pereira shares the importance of being where your users are. Talking points include: How do you know where your users are? How do you identify wh...

Switch seats with your customers to discover how they search – with Eli Schwartz

10 Mar 2026

Contributed by Lukas

It’s one thing to understand who your audience is, but how do you get a true sense of what your customers experience? Eli Schwartz advises walking a...

Make your writing into mixtapes, for real people – with Will Slater

09 Mar 2026

Contributed by Lukas

Will Slater uses a ’90s analogy to demonstrate the importance of being unique, even though it takes a little bit longer to get done. Will says: “B...

Stand out and survive by focussing on user intent – with Melissa Popp

06 Mar 2026

Contributed by Lukas

Melissa Popp highlights that it’s easy to take the easy route when it comes to creating content in 2026, but this isn’t the way you stand out. Mel...

Slow down and keep your eyes on the end user – with Vince Nero

05 Mar 2026

Contributed by Lukas

Vince Nero believes that it’s all too easy to forget about the end user in the age of AI. Vince says: “Things are changing so rapidly with AI, you...

Make sure you aren't losing customers unnecessarily - Alun Lucas

04 Mar 2026

Contributed by Lukas

Alun Lucas shares that there's no point perfecting your SEO if people get to your site and there is a horrible form that causes them to abandon - use ...

Prioritise the person beyond the screen – with Ebere Cecilia Jonathan

03 Mar 2026

Contributed by Lukas

Ebere Cecilia Jonathan explains why she believes that user experience is much more than just the way you deliver your content on your website. Ebere s...

Integrate with UX to create content for real people – with Sanja Markovic

02 Mar 2026

Contributed by Lukas

According to Sanja Markovic, user experience is now an essential part of modern SEO. Sanja says: “Integrate SEO and UX to build content strategies f...

Make your content into assets by creating for the user – with Ashley Segura

27 Feb 2026

Contributed by Lukas

For Ashley Segura, you should be revisiting the way you think about your content and how your content is designed to meet the needs of your users thro...

Be in the right place at the right time – with Ryan Jones

26 Feb 2026

Contributed by Lukas

For Ryan Jones, it’s not just about where your audience is likely to interact – it’s meeting them at the right place at the right time. Ryan say...

Treat your brand as a multi-platform entity in 2026 - Bengu Sarica Dincer

25 Feb 2026

Contributed by Lukas

Bengu Sarica Dincer shares the importance of treating your brand as a multi-platform entity in 2026. Talking points include: What does treating your b...

Learn more about the generation you’re targeting – with Izabela Janczak

24 Feb 2026

Contributed by Lukas

Once you identify who your audience is, Izabela Janczak shares that the next step is to learn more about the generation you’re targeting and to iden...

Get hyper-specific about your ICP – with Casie Gillette

23 Feb 2026

Contributed by Lukas

The way that Casie Gilette understands more about her audience is to define an Ideal Customer Profile. Casie says: “Get hyper-specific about what yo...

Understand your users through research and query semantics – with Lazarina Stoy

20 Feb 2026

Contributed by Lukas

Lazarina Stoy shares how to start understanding your users through research and query semantics. Lazarina says: “Learn how to incorporate and scale ...

Focus on your audience to avoid getting bogged down – with Emina Demiri-Watson

19 Feb 2026

Contributed by Lukas

Emina Demiri-Watson shares that focussing on your audience can help you avoid getting bogged down in what technology can offer. Emina says: “First o...

In an AI-heavy world, localized and culturally aware content is essential - Silvi Nuñez

18 Feb 2026

Contributed by Lukas

Silvi Nuñez shares that in an AI-heavy world where content feels generic, localized and culturally aware content becomes a powerful SEO strategy in 2...

Learn who your audience is and find out where they are – with Travis Tallent

17 Feb 2026

Contributed by Lukas

For Travis Tallent, it all begins with discovering who your audience is before deciding on how to serve them. Travis says: “Audience-first marketing...

Keep doing proper SEO – with Tin Đudajek

16 Feb 2026

Contributed by Lukas

It’s easy to get dazzled by the next shiny bright thing, but Tin Đudajek is keen to highlight the importance of delivering on ‘proper SEO’. Tin...

Don’t throw away all of your best practices – with Greg Heilers

13 Feb 2026

Contributed by Lukas

Greg Heilers emphasises the importance of not letting newer tactics direct your existing good SEO practices. Greg says: “Don't throw the baby out wi...

Avoid shiny toy syndrome – with Anthony Barone

12 Feb 2026

Contributed by Lukas

Anthony Barone understands the importance and impact of AI, but tempers that with the essential nature of fundamental SEO principles. Anthony says: “...

Brand is back and it’s bigger than before - CJ Emson

11 Feb 2026

Contributed by Lukas

CJ Emson shares that brand is back and it’s bigger than before. If your branded search footprint isn’t strong, you’re going to lose out in AIO a...

Stop chasing what’s new and start mastering what’s timeless – with Nitin Manchanda

10 Feb 2026

Contributed by Lukas

Nitin Manchanda agrees with Simon Cox, encouraging SEOs to concentrate on timeless activities. Nitin says: “Don't get lost in buzzwords and stay foc...

Focus on what hasn’t changed – with Simon Cox

09 Feb 2026

Contributed by Lukas

Simon Cox sides with Bill Hartzer, sharing that there are plenty of activities that SEOs could be doing without focussing on AI. Simon says: “The we...

Follow traditional SEO best practices – with Bill Hartzer

06 Feb 2026

Contributed by Lukas

Bill Hartzer is a strong advocate for traditional SEO best practices as the bedrock to your future SEO success, no matter the technology or platform.B...

Take it back to the old school – with Gordon Meagher

05 Feb 2026

Contributed by Lukas

According to Gordon Meagher, the foundations of AI ranking success lie in traditional marketing activities. Gordon says: “It's time to put your old ...

Prioritise video-led, verifiable content in 2026 - Daphne Monro

04 Feb 2026

Contributed by Lukas

Daphne Monro shares the importance of prioritising video-led, verifiable content in 2026. Talking points include: What do you mean by video-led conten...

Succeed in AI SEO with SEO fundamentals – with Olga Zarr

03 Feb 2026

Contributed by Lukas

Olga Zarr says that AI SEO success isn’t achieved by focussing on what AI is doing. Instead, good, traditional SEO can deliver in an AI-driven era. ...

The VISIBLE Framework for LLM and AIO Visibility - Nikki Halliwell

02 Feb 2026

Contributed by Lukas

Nikki Halliwell shares the VISIBLE Framework to improve LLM and AIO Visibility. Talking points include: What led to the creation of the framework What...

Customise AI to automate your processes – with Victoria Olsina

30 Jan 2026

Contributed by Lukas

Victoria Olsina shares that AI can and should be used to automate your processes, ensuring that key tasks are delivered as efficiently as possible.Vic...

Turn AI from a problem to a partner – with Giulia Panozzo

29 Jan 2026

Contributed by Lukas

For Giulia Panozzo, SEOs don’t have to compete with AI – rather, AI should be an effective working partner. Giulia says: “Turn AI into your part...

How to have fun with content formats in 2026 - Carla Dobson Elliott

28 Jan 2026

Contributed by Lukas

Carla Dobson Elliott shares how to have fun with content formats in 2026. Talking points include: - How to write different content formats - How to pr...

Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi

27 Jan 2026

Contributed by Lukas

With all of your competitors using AI in some form, how do you stand out from the crowd? For Rana Abu Quba Chamsi, increasing productivity is key.Rana...

Learn how to learn – with Sante Achille

26 Jan 2026

Contributed by Lukas

With the advancement of AI, it’s essential to stay up-to-date with new developments – and for that, Sante Achille believes that it’s essential t...

Optimize your AI shadow – with Rose Tero

23 Jan 2026

Contributed by Lukas

Just because you’ve tidied up the content on your website to cater for the needs of AI, that doesn’t mean that your job is done!Rose says: “Your...

Tidy up your online presence for the eyes of AI – with Dani Leitner

22 Jan 2026

Contributed by Lukas

In the past, it didn’t matter so much if old, less relevant content existed on your website and elsewhere. Dani Leitner shares that this isn’t the...

Translating SEO into a language of tangible business impact - Kristina Bergwall

21 Jan 2026

Contributed by Lukas

Kristina Bergwall discusses the importance of translating SEO into a language of tangible business impact in the future AI search landscape, and using...

Re-order your content for search dominance – with Damien Robert

20 Jan 2026

Contributed by Lukas

Damien Robert explains the need to move beyond traditional web content, achieved by making content modular, leading with irrefutable evidence. In addi...

Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook

19 Jan 2026

Contributed by Lukas

Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines de...

Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard

16 Jan 2026

Contributed by Lukas

Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.Jas...

Navigate the probabilistic world of AI search – with Garrett Sussman

15 Jan 2026

Contributed by Lukas

Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.Garrett says: ...

How to track metrics that actually matter in 2026 - Katie New

14 Jan 2026

Contributed by Lukas

Katie New shares the importance of tracking metrics that actually matter to you in 2026 (not just the default ones that you're used to asking for!) Ta...

Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger

13 Jan 2026

Contributed by Lukas

Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.Nik says: “Stop thinking ...

Make your content interpretable, not just crawlable – with Chris Green

12 Jan 2026

Contributed by Lukas

When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI en...

Keep track of how AI user agents are accessing and navigating your website – with Itamar Blauer

09 Jan 2026

Contributed by Lukas

When we start preparing for the consumption of our goods and services by AI, we should also be preparing for AI user agents to navigate our sites.Itam...

Create your own knowledge graphs to improve your online presence – with Olesia Korobka

08 Jan 2026

Contributed by Lukas

Part of the data layer that you provide for AI should include well-structured knowledge graphs, shares Olesia Korobka.Olesia says: “Prepare small kn...

Use your server logs to perform an indexation audit at scale - with Jérôme Salomon

07 Jan 2026

Contributed by Lukas

Jérôme Salomon shares that you can use your server logs to perform an indexation audit at scale thanks to the 130 days rule, bypassing the URL inspe...

Develop an interconnected data layer to show up and be understood by AI – with Martha van Berkel

06 Jan 2026

Contributed by Lukas

Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.Martha says: “...

Prepare for a world where AI is your primary audience – with Pam Aungst Cronin

05 Jan 2026

Contributed by Lukas

How are you preparing for AI? Pam Aungst Cronin starts off not by exploring how to use AI in your day-to-day activities, but how to position what you ...

Strengthen your brand – with Ramona Joita

02 Jan 2026

Contributed by Lukas

Ramona Joita recommends that strong branding in 2026 is key – and shares why research is an integral part of this. Ramona says: “Strong branding, ...

Go beyond backlinks to gain authority in the new algorithm – with Joseph Kahn

01 Jan 2026

Contributed by Lukas

Joseph Kahn expands on Christian’s tip to emphasise that building authority in 2026 is multi-faceted.Joseph says: “Look beyond the blue links and ...

How to SEO for LLMs - with Roman Leliukh

31 Dec 2025

Contributed by Lukas

Roman Leliukh discusses how to SEO for LLMs.Key talking points include:Which LLMs should you optimize for?Chat GPT / AI Overviews / GeminiWhy are cert...

Build brand associations – with Christian Rigg

30 Dec 2025

Contributed by Lukas

Christian Rigg follows on from Otuto Umeji’s tip to share that, if you can form a brand association in someone’s mind, it makes many aspects of SE...

Rank in the mind, not on the SERP – with Otuto Umeji

29 Dec 2025

Contributed by Lukas

Otuto Umeji shares that one of the key elements to building a successful brand in 2026, from an SEO perspective, is to be the go-to, remembered brand ...

In an AI search-first world, brands should move beyond "links for links’ sake" - with Charlie Clark

24 Dec 2025

Contributed by Lukas

Charlie Clark shares that as we move towards an AI search-first world, brands should move beyond "links for links’ sake" and focus on semantically r...

Aim for recognition over rankings – with Sukhjinder Singh

23 Dec 2025

Contributed by Lukas

Following on from Aleyda’s advice to optimize for citation-worthiness, Sukhjinder Singh shares that brand recognition is key.Sukhjinder says: “Say...

Become worthy of citations – with Aleyda Solis

22 Dec 2025

Contributed by Lukas

We all know that one of the most effective forms of SEO is to create a resource that garners natural links. A big part of brand SEO is to build a bran...

Make friends with brand marketers – with Joshua Squires

19 Dec 2025

Contributed by Lukas

However, not all SEOs understand the key elements of brand marketing – and if you’re fortunate enough to have specialist brand marketers in your o...

Make your brand front of mind in any conversation online – with Ashley Liddell

18 Dec 2025

Contributed by Lukas

One element of SEO that’s more important than ever is Brand SEO. Brand SEO, according to Ashley Liddell, should be the essence of what SEO is nowada...

Crawling and indexing management needs to be a corner stone of your SEO strategy - James McLoughlin

17 Dec 2025

Contributed by Lukas

James McLoughlin shares that crawling and indexing management needs to be a corner stone of your SEO strategy in 2026, ensuring crawlers (both traditi...

Stop worrying about what it’s called; worry about what you need to do – with Charlie Whitworth

16 Dec 2025

Contributed by Lukas

With so many changes in the space, new acronyms have appeared in an attempt to describe the newer activities involved in SEO job roles. However, that’...

Utilise SEO to tackle highly regulated industries – with Nikolas Monti-Potsolakis

15 Dec 2025

Contributed by Lukas

Nikolas Monti-Potsolakis shares that you can take learnings from SEO changes in highly regulated industries like iGaming and apply them to other secto...

Change your approach if you want to score high-paying clients – with Adrijana Vujadin

12 Dec 2025

Contributed by Lukas

It’s not only SEOs in larger organisations that now have a greater requirement to understand and relate to business leaders. This is becoming increa...

Guide your business into the agentic unknown – with Ben Howe

11 Dec 2025

Contributed by Lukas

In addition to SEOs facing their own traffic challenges, many alsofind themselves tasked with guiding their business leaders through themassive change...

One Thing Remains Constant in SEO - with Martina Kölsch

10 Dec 2025

Contributed by Lukas

Martina Kölsch shares that the Panda Update in 2011 was one of the first major changes by Google that she encountered. SEO is continually evolving, y...

Diversify your revenue streams to survive the zero-click era – with Jack Chambers-Ward

09 Dec 2025

Contributed by Lukas

One continuing trend within SEO in 2026 is the ever-increasing degree of difficulty when it comes to driving traffic from organic search. Jack Chamber...

Sell resilience and become the glue that holds an organisation together – with Keith Goode

08 Dec 2025

Contributed by Lukas

Increasingly, it seems as though SEO needs to be a complete organisational approach rather than a marketing channel, and this way of thinking is backe...

Combine SEO tactics with data insights to personalise the user journey - Sharon Gwati-Mudzudzu

03 Dec 2025

Contributed by Lukas

Sharon Gwati-Mudzudzu shares the importance of combining SEO tactics with data insights to personalise the user journey to drive smarter decisions.Tal...

Stop panicking - SEO isn't dead (again) - with Jean Dejsuvan

26 Nov 2025

Contributed by Lukas

Jean Dejsuvan shares that you shouldn't be panicking because SEO isn't dead (again)!Talking points include:Why do people think that SEO is dead?Is SEO...

Build bespoke web apps that automate SEO workflows - with Jonathon Roberts

19 Nov 2025

Contributed by Lukas

Jonathon Roberts shares the importance of building bespoke web apps that automate SEO workflows - like site audits, schema generation and for in-house...

SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic - Ulduz Ismayilova

12 Nov 2025

Contributed by Lukas

Ulduz Ismayilova shares that with AI disrupting top-funnel visibility, SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic.T...

Get expertise straight from the source - with Katie Thompson

05 Nov 2025

Contributed by Lukas

Katie Thompson shares the importance of getting expertise straight from the source - EEAT is still important and the most valuable content will come f...

Mastering the basics now has never been important - Ryan White

29 Oct 2025

Contributed by Lukas

Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft sk...

Optimising for Google Organic product grids is more important than ever - Callum Lockwood

22 Oct 2025

Contributed by Lukas

Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.Talking points include:What are Google Organic pro...