SEO in 2026

Optimising for Google Organic product grids is more important than ever - Callum Lockwood

22 Oct 2025

Contributed by Lukas

Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.Talking points include:What are Google Organic pro...

Be strategic with your keyword research - Hannah Fox

15 Oct 2025

Contributed by Lukas

Hannah Fox shares the importance of being strategic with your keyword research.Talking points include:What is strategic keyword research?How do you kn...

AI search is on the rise - don't ignore it - Charlie Marchant

08 Oct 2025

Contributed by Lukas

In this episode Charlie Marchant says that AI search is on the rise.Talking points include:What specifically is on the rise in terms of search engine ...

Logfile analysis is an SEO and GEO goldmine that is too often left untouched - Pieter Serraris

01 Oct 2025

Contributed by Lukas

Pieter Serraris discusses with David Bain how logfile analysis is an SEO and GEO goldmine that is too often left untouched.Talking points include: - L...

Make analytics ready for your SEO to be able to track data effectively - with Priya Verma

24 Sep 2025

Contributed by Lukas

Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.Talking points include:How do you make a...

There's never been a better time to bridge any gaps between SEO and brand marketing - Christian Rigg

17 Sep 2025

Contributed by Lukas

Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.Talking points include:What are some typ...

Start building your brand authority and direct audience relationships now - with John Iwuozor

10 Sep 2025

Contributed by Lukas

John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.Talking points include:Why is brand...

Use Conversational SEO and Query Data Clustering via machine learning - with Konrad Szymaniak

03 Sep 2025

Contributed by Lukas

Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning.Talking points include:What is Conve...

Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema

27 Aug 2025

Contributed by Lukas

Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.Talking points include:What do you...

Create content that AI can't create - with Tom Rawle

20 Aug 2025

Contributed by Lukas

Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-p...

Learn to write better content instead of relying on AI - with Will Slater

13 Aug 2025

Contributed by Lukas

Will Slater shares that it's essential to learn to write better content instead of relying on AI.Talking points include:Why shouldn’t AI be relied u...

All Generative AI tools rely on traditional search results to answer questions - with James Hocking

06 Aug 2025

Contributed by Lukas

James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for ...

In 2025, your best SEO edge is joining communities - with Erin Simmons

30 Jul 2025

Contributed by Lukas

In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for b...

Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma

23 Jul 2025

Contributed by Lukas

In this episode Simone de Palma shares 3 key tips...1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks....

It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers

16 Jul 2025

Contributed by Lukas

Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity.Talking points include:Why is building a b...

The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert

09 Jul 2025

Contributed by Lukas

Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world.Talking points include:How do you stay human ...

AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay

02 Jul 2025

Contributed by Lukas

Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more i...

Expertise combined with opinions of people is what matter - with Gagan Ghotra

25 Jun 2025

Contributed by Lukas

Gagan Ghotra shares that expertise combined with opinions of people is what matter.Discussion points include:How do you demonstrate expertise in conte...

Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero

18 Jun 2025

Contributed by Lukas

Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content.Discussion points include:Why is less more?What...

There are proven ways to smartly rank better in the AI models - with Jon Mest

11 Jun 2025

Contributed by Lukas

Jon Mest shares that there are proven ways to smartly rank better in the AI models.Talking points include:What does ranking better in AI models actual...

Learn anything through identifying your transferable skills - with Petra Kis-Herczegh

10 Jun 2025

Contributed by Lukas

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills.Talking points include:Why should you just keep on l...

Small changes can make a big impact - with Adelina Bordea

09 Jun 2025

Contributed by Lukas

Adelina Bordea shares that small changes can make a big impact.Talking points include:What are the small changes you are talking about?How do you know...

Invest in expanding your skillset - with Giulia Panozzo

06 Jun 2025

Contributed by Lukas

Giulia Panozzo shares about the importance of investing in expanding your skillset.Talking points include:What is changing in SEO?What additional skil...

SEO is much more than it has ever been - with Emina Demiri-Watson

05 Jun 2025

Contributed by Lukas

Emina Demiri-Watson shares that SEO is much more than it has ever been.Discussion points include:What are the key new trends of SEO to stay on top of?...

How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu

04 Jun 2025

Contributed by Lukas

Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels.Discussion points include:What is search everywhere optimiz...

Work smarter and stay relevant - with Sukhjinder Singh

03 Jun 2025

Contributed by Lukas

Sukhjinder Singh shares the importance of working smarter to stay relevant.Talking points include:How do you stay relevant?How do you cope with what s...

Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec

02 Jun 2025

Contributed by Lukas

Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!Talking points include:How does Qualit...

Tap into your first-party data - with Debbie Chew

30 May 2025

Contributed by Lukas

Debbie Chew shares the importance of tapping into your first-party data.Talking points include:What are the most common forms of first party data?What...

SEOs need to get more familiar with analytics - with Marco Giordano

29 May 2025

Contributed by Lukas

Marco Giordano shares that SEOs need to get more familiar with analytics.Talking points include:What analytics knowledge do SEOs need to know about?Do...

Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

28 May 2025

Contributed by Lukas

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.Talking points include:Why does AI rank matter?How do you me...

A site migration is like moving house - with Sanja Markovic

27 May 2025

Contributed by Lukas

Sanja Markovic shares that a site migration is like moving house.Talking points include:What do you mean by a site migration?How do you prepare for a ...

Use a migration briefing document before you start working on a migration - with Nikki Halliwell

26 May 2025

Contributed by Lukas

Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.Talking points include:What are t...

5 SEO tasks when migrating your site in 2025 - with Emma Russell

23 May 2025

Contributed by Lukas

Emma Russell shares 5 SEO tasks when migrating your site in 2025.Emma's key points are:1. Understand if it’s an opportunity for growth2. Benchmarkin...

Do you have control of all of your domains? With Andrew Optimisey

22 May 2025

Contributed by Lukas

Andrew Optimisey shares about he importance of controlling all of your domains.Talking points include:What does controlling all of your domains mean i...

Understand the cost as well as value of organic traffic - with Helen Pollitt

21 May 2025

Contributed by Lukas

Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.Talking points include:What is the difference betwee...

It’s time to get serious about the internet and energy consumption - with Andy Frobisher

20 May 2025

Contributed by Lukas

Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.Talking points include:What companies are trying to go...

Inventory management is now more important then ever - with Bastian Grimm

19 May 2025

Contributed by Lukas

Bastian Grimm shares that inventory management is now more important then ever.Talking points include:What do you mean by Inventory management?How do ...

SEO in 2025 is all about signal input - with Kaspar Szymanski

16 May 2025

Contributed by Lukas

Kaspar Szymanski shares that SEO in 2025 is all about signal input.Talking points include:What do you mean by SEO signals?Are Google and Bing looking ...

The growing importance of schema markup - with Tin Dudajek

15 May 2025

Contributed by Lukas

Tin Dudajek shares the growing importance of schema markup.Talking points include:How would you summarise the current state of Schema?Why is it contin...

SEO Product Management is the natural progression of Technical SEO - with Keith Goode

14 May 2025

Contributed by Lukas

Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.Talking points include:What is SEO product management?What ...

Keep track of core web vitals performance - with Cathryn Stormont

13 May 2025

Contributed by Lukas

Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.Talking points include:...

Get to know your audience by undertaking market and competitor research - with Montserrat Cano

12 May 2025

Contributed by Lukas

Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.Talking p...

Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf

09 May 2025

Contributed by Lukas

Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals....

Adapt to the Local SEO Evolution - with Joseph Kahn

08 May 2025

Contributed by Lukas

Joseph Kahn explains why adapting to the Local SEO Evolution is key.Talking points include:What changes in local search algorithms are you referring t...

Why tracking LLM traffic matters - with Sean Barber

07 May 2025

Contributed by Lukas

Sean Barber shares why tracking LLM traffic matters.Talking points include:Why does tracking LLM traffic matter?How do you go about doing this?What L...

Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski

06 May 2025

Contributed by Lukas

Edward Ziubrzynski explains why global EEAT needs to be a local strategy.Talking points include:What do you mean by EEAT being a local strategy?How co...

Tackle local marketing & SEO with cognitive insights - with Myriam Jessier

05 May 2025

Contributed by Lukas

Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.Discussion points include:What do ...

Maximise your global reach by treating each international market as unique - with Lau Miguez

02 May 2025

Contributed by Lukas

Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.Lau Migu...

Find ways to look beyond what SEO tools show you - with Sinead McLarty

01 May 2025

Contributed by Lukas

In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand...

No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero

30 Apr 2025

Contributed by Lukas

In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility.David and Rose discuss:...

The importance of approaching link building differently in the age of AI - Alexandra Tachalova

29 Apr 2025

Contributed by Lukas

In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results.Topics discus...

How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis

28 Apr 2025

Contributed by Lukas

With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design hi...

Tackling Changes from Algorithm Updates - with Sally Raymer

25 Apr 2025

Contributed by Lukas

Sally Raymer talks about how you should go about tackling changes from algorithm updates.Discussion points include:How do you keep track of Algorithm ...

The importance of refreshing old content - with Filipa Serra Gaspar

24 Apr 2025

Contributed by Lukas

Filipa Serra Gaspar talks about the importance of refreshing old content.Discussion points include:How do you select the content that needs to be refr...

AI is here to stay - with Vivek Shankar

23 Apr 2025

Contributed by Lukas

Vivek Shankar shares why AI is here to stay and what to do about it.Talking points include:Why is AI here to stay?What does that mean for content mark...

Nail on-page SEO before doing anything else! With Olga Zarr

22 Apr 2025

Contributed by Lukas

Olga Zarr shares why you need to nail on-page SEO before doing anything else.Talking points include:Why are aspects of on-page SEO often neglected?Wha...

Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur

21 Apr 2025

Contributed by Lukas

Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.Discussion points include:You...

DON'T get distracted by AI tools and algo updates - with Greg Gifford

18 Apr 2025

Contributed by Lukas

Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.Talking points include:What are the basics?Why are the...

Don't neglect the SEO fundamentals that move the needle for a website - with Itamar Blauer

17 Apr 2025

Contributed by Lukas

Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.Talking points include:What impact do th...

E-commerce sites are leaving revenue off the table - with Joe Hale

16 Apr 2025

Contributed by Lukas

Joe Hale shares why e-commerce sites are leaving revenue off the table.Talking points include:Why does this leave revenue on the table for e-commerce ...

Ensure the SEO fundamentals are done before we proceed anywhere further - with Olesia Korobka

15 Apr 2025

Contributed by Lukas

Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.Discussion points include:What a...

How to use LLMs to build simple SEO tools without coding - with Gus Pelogia

14 Apr 2025

Contributed by Lukas

Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.Talking points include:What types of simple SEO tools are you talking abou...

Leverage AI for at-scale SEO output. But do it SMARTLY - with Ben Howe

11 Apr 2025

Contributed by Lukas

In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.

Build Your Own Prompt Libraries For Your Clients - with Victoria Olsina

10 Apr 2025

Contributed by Lukas

Victoria Olsina shares the importance of building your own prompt libraries for your clients.During the conversation we focusing on the following step...

Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah

09 Apr 2025

Contributed by Lukas

Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.Talking points include:How do you run...

The key to success in SEO for 2025 is automation - with Kevin Indig

08 Apr 2025

Contributed by Lukas

Kevin Indig shares that the key to success in SEO for 2025 is automation.Discussion points include:1/ mining insights from forums, SERP Features, and ...

Understand how AI will impact search behaviour and content creation - with Erik Wikander

07 Apr 2025

Contributed by Lukas

Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.Topics discussed include:How wi...

AI doesn’t need to improve—SEOs and marketers need to get better at using it - with Ian Helms

04 Apr 2025

Contributed by Lukas

Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.Talking points include:How do you maximise th...

Use AI tools to help you do your job more efficiently - with Bill Hartzer

03 Apr 2025

Contributed by Lukas

Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.Talking points include:What AI tools are you referring to?How d...

With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish

02 Apr 2025

Contributed by Lukas

Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.Talking points include:How would ...

Quantity vs Quality - with Ashley Segura

01 Apr 2025

Contributed by Lukas

Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.Talking points include:- How to produce content at scale- What tools do y...

Predict user needs with AI & secure backlinks that drive rankings and engagement - Tamara Novitović

31 Mar 2025

Contributed by Lukas

Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.Talking points incl...

Use AI, don't be used by it - with Manuel Madeddu

28 Mar 2025

Contributed by Lukas

Manuel Madeddu shares the importance of not being used by AI.Discussion points include:What are the challenges with AI?What’s best practice?What is ...

Utilize AI as an ally, rather than viewing it as a threat - with Taylor Kurtz

27 Mar 2025

Contributed by Lukas

Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.Discussion points include:Why might AI be a threa...

Think about about E-E-A-T as your brand’s online reputation - with James Brockbank

26 Mar 2025

Contributed by Lukas

James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.Talking points include:How can E-E-A-T your brand’...

Include expert perspectives in your content - with Chris Meabe

25 Mar 2025

Contributed by Lukas

Chris Meabe shares the importance of including expert perspectives in your content.Discussion points include:How do you become an expert source?What m...

Authenticity is the difference maker for content in 2025 - with Jack Chambers Ward

24 Mar 2025

Contributed by Lukas

Jack Chambers Ward shares that authenticity is the difference maker for content in 2025.Discussion points include Jack's 5 tips for creating authentic...

Concentrate on one topic at a time to gain topical authority and improve rankings - Dani Leitner

21 Mar 2025

Contributed by Lukas

Dani Leitner shares the importance of concentrating on one topic at a time to gain topical authority and improve rankings.Talking points include:Why i...

Focus on delivering meaningful content to users (and don't dismiss EEAT signals) - Iva Jovanovic

20 Mar 2025

Contributed by Lukas

Iva Jovanovic shares the importance of focusing on delivering meaningful content to users (and don't dismiss EEAT signals) .Talking points include:Wha...

Focus on building brand search volume - with Ryan Jones

19 Mar 2025

Contributed by Lukas

In this episode, Ryan Jones shares the importance of focusing on building brand search volume.Discussion points include:Why is building brand search v...

Experience (within the E-E-A-T family) is the key element within the AI era - with Gemma Fontané

18 Mar 2025

Contributed by Lukas

Gemma Fontané shares that Experience (within the E-E-A-T family) is the key element within the AI era.Discussion points include:- How experience will...

Stop assuming that 'producing content' is a necessary component of modern SEO - Jono Alderson

17 Mar 2025

Contributed by Lukas

Jono Alderson shares that we should stop writing articles. He says "Stop assuming that 'producing content' is a core, valuable, or necessary component...

The intersection between UX and SEO - with Laura Iancu

14 Mar 2025

Contributed by Lukas

Laura Iancu discusses the intersection between UX and SEO with David Bain.Talking points include:Do you need to be a UX designer to deliver a user-fri...

Use AI to help do the dirty work, but don't forget to be human first - with Andy Mollison

13 Mar 2025

Contributed by Lukas

Andy Mollison shares the importance of using AI to help do the dirty work (the boring bits), but don't forget to be human first. He shares that using ...

SEO will be more about people, building relationships and showing empathy - Nikolas Monti-Potsolakis

12 Mar 2025

Contributed by Lukas

In this episode, Nikolas Monti-Potsolakis shares that SEO will be more about people, building relationships and getting to show empathy. Being in some...

The importance of relevance and depth when it comes to content and link building - with Amit Raj

11 Mar 2025

Contributed by Lukas

Amit Raj discusses the importance of relevance and depth when it comes to content and link building with David Bain.Discussion points include:What is ...

Don't forget the human touch - with Desmond Boateng

10 Mar 2025

Contributed by Lukas

Desmond Boateng shares the importance of not forgetting the human touch, hosted by David Bain.Discussion points include:How do you know when to use th...

The return to Human Written Content - with Julia Carolin-Zeng

07 Mar 2025

Contributed by Lukas

In this episode, Julia Carolin-Zeng discusses the return to human written content, how the flood of AI content has caused a decrease in qualityand see...

SEO in 2025 is about task completion and query satisfaction - with Arnout Hellemans

06 Mar 2025

Contributed by Lukas

Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even ...

Focus on creating original, expert-driven content with real stories and insights - with Jade Pruett

05 Mar 2025

Contributed by Lukas

Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards val...

In 2025, SEO strategies will prioritise user experience - Fabio Embalo

04 Mar 2025

Contributed by Lukas

In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, an...

Accessibility will be a ranking factor - Heike Knip

03 Mar 2025

Contributed by Lukas

According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.Topics discussed include:Why will Accessibility...

Optimize both for both search engines and users - with Sara Fernández Carmona

28 Feb 2025

Contributed by Lukas

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How woul...

Accessibility is sexy again (with the changes to the European Accessibility Act) - Billie Geena Hyde

27 Feb 2025

Contributed by Lukas

Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points...

Adapt to AI search trends with strong brand authority - Yordan Dimitrov

26 Feb 2025

Contributed by Lukas

Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.Discussion points include:What AI search trends are ...

Customer Experience is the Alpha and Omega of SEO in 2025 - with Martina Zrzavá Libřická

25 Feb 2025

Contributed by Lukas

Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.Discussion points include:What does...

Embrace Search Experience Optimisation with Search Marketing & Web Accessibility - Damien Robert

24 Feb 2025

Contributed by Lukas

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bai...

How should SEO work in a world where AI has a bigger role? With Pedro Dias

21 Feb 2025

Contributed by Lukas

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having...

In 2025, "SEO PR" is essential - with Alan Silvestri

20 Feb 2025

Contributed by Lukas

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- G...

Remove the complexities of SEO and get back to basics - with Simon Cox

19 Feb 2025

Contributed by Lukas

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points ...