SEO in 2026
Episodes
UTM tag up everything in your Google Business Profile—Claire Carlile
02 Feb 2023
Contributed by Lukas
Claire Carlile says that if you’re a local business and you have access to a Google Business Profile, you should Urchin Tracking Module (UTM) tag up...
Create powerful content for even the smallest searches—Adelina Bordea
01 Feb 2023
Contributed by Lukas
Adelina Bordea tells SEOs in 2023 that, to keep up with the competition, you need to generate truly powerful content - no matter what size of search y...
In-depth answers will be favoured over one-sentence answers—Nikki Halliwell
31 Jan 2023
Contributed by Lukas
Nikki Halliwell tells SEOs in 2023 to look for keywords with a high number of impressions and reveals other opportunities for making sure you are prov...
Optimise the ‘heck’ out of your Google Business Profile—Greg Gifford
30 Jan 2023
Contributed by Lukas
Greg Gifford espouses the value of your Google Business Profile and explains why, for many SEOs in 2023, that profile should be the cornerstone of eve...
Demonstrate excellence at what you do—Eilish Hughes
27 Jan 2023
Contributed by Lukas
Eilish Hughes believes that you should put your best foot forward and demonstrate both excellence and honesty with your content in 2023, and you shoul...
Get more buy-in from stakeholders—Gus Pelogia
26 Jan 2023
Contributed by Lukas
Gus Pelogia recommends that SEOs invest more time in 2023, getting the buy-in that they need by communicating with stakeholders. That will give your p...
Map out what you’re creating and why you’re creating it—Paige Hobart
25 Jan 2023
Contributed by Lukas
Paige Hobart shares her frustrations with creating content for content’s sake and implores SEOs in 2023 to have a more focused idea of exactly what ...
Perform a content consolidation audit—Andrea Paternostro
24 Jan 2023
Contributed by Lukas
Andrea Paternostro has a four-step process that will help SEOs in 2023 consolidate their content and strike a balance between freshness and intelligen...
Focus on content quality and FAQs—Marco Bonomo
23 Jan 2023
Contributed by Lukas
Marco Bonomo believes that 2023 presents a fantastic opportunity for SEOs to focus on content and content strategy specifically designed to please and...
Create quality content and topical authority—Sara Taher
20 Jan 2023
Contributed by Lukas
Sara Taher informs SEOs of the ways that the industry has changed in recent years. She breaks down the three key areas you need to focus on in 2023: c...
Quality over quantity—Ian Helms
19 Jan 2023
Contributed by Lukas
Ian Helms believes that quality over quantity will matter more than ever in 2023, so you need to be hyper-focused on delivering the kind of quality th...
Have a clear content strategy and invest in content the right way—Kevin Gibbons
18 Jan 2023
Contributed by Lukas
Kevin Gibbons gives SEOs in 2023 a series of steps on how to have a clear content strategy, making sure that your content is actually engaging your cu...
Create or update your content to satisfy user intent—Irina Serdyukovskaya
17 Jan 2023
Contributed by Lukas
Irina Serdyukovskaya explains to SEOs in 2023 that content is still king, but you need to be more specific about the type of content you create and un...
Consider intent when you create content—Julia-Carolin Zeng
16 Jan 2023
Contributed by Lukas
Julia-Carolin Zeng encourages SEOs in 2023 to ask themselves: What is the intent behind the keywords that you are creating content for? What is the us...
Matching your content to what searchers want—Andrew Cock-Starkey
13 Jan 2023
Contributed by Lukas
Andrew Cock-Starkey persuades SEOs in 2023 to think more deeply about the concept of intent and all of the different areas of SEO in which intent is s...
Intent-driven search will become much more important—Jess Maloney
12 Jan 2023
Contributed by Lukas
Jess Maloney believes that all-around search intent will be more important than ever in 2023 and that understanding what your users actually want is t...
Focus on the searcher’s intent to connect demand with supply—Nitin Manchanda
11 Jan 2023
Contributed by Lukas
Nitin Manchanda believes that SEO is a demand-based growth channel and that through this way of thinking, you can open yourself up to new opportunitie...
Include zero-volume keywords in your SEO strategy—Mark Williams-Cook
10 Jan 2023
Contributed by Lukas
Mark Williams-Cook tells SEOs in 2023 that it’s important to build most of your content research around zero-volume keywords and intent proximity ra...
Think like a machine—Sante J Achille
09 Jan 2023
Contributed by Lukas
Sante J Achille informs SEOs that thinking like a machine and challenging yourself to truly understand the inner workings of today’s algorithms can ...
Go headless and leverage structured content for scale—Lidia Infante
06 Jan 2023
Contributed by Lukas
Lidia Infante suggests that SEOs in 2023 should go headless without losing your heads and understand that the world of SEO has become about much more ...
Invest in the power of putting people first—Sarah McDowell
05 Jan 2023
Contributed by Lukas
Sarah McDowell believes SEOs should invest in the power of putting people first in 2023 so that you are creating content and optimising your site for ...
Treat translations like languages and your audience like humans—Isaline Muelhauser
04 Jan 2023
Contributed by Lukas
Isaline Muelhauser believes your approach to translations will greatly affect your SEO results in 2023. She explains what it means to treat translatio...
Craft fact-based content that maps to the search engine’s understanding of entities— Jamie Indigo
03 Jan 2023
Contributed by Lukas
Jamie Indigo acknowledges that the last couple of years has been a wild ride. The movement to digital has been dramatically accelerated by changing ci...
Build a content plan to properly leverage the entity maps for your market space—Eric Enge
30 Dec 2022
Contributed by Lukas
Eric Enge gives advice to SEOs in 2023 on how to keep up with Google’s constant evolutions by focusing on mapping out your customer journeys so that...
E-A-T is a key factor to rank internationally—Gemma Fontané
29 Dec 2022
Contributed by Lukas
Gemma Fontané recommends that you focus on creating content for human users that demonstrates EAT in 2023, particularly for small or medium-sized bus...
Focus on building your expertise, authoritativeness, and trustworthiness as a brand—Jake Gauntley
28 Dec 2022
Contributed by Lukas
Jake Gauntley feels that the best way for brands to prosper in 2023 is to focus on flexing expertise, authority, and trustworthiness online – and he...
Core Web Vitals and content quality—Taylor Kurtz
23 Dec 2022
Contributed by Lukas
Taylor Kurtz asserts that Google’s algorithm changes mean SEOs should avoid churning out content for the sake of it in 2023 and also focus on your c...
Prepare for the worst—Olesia Korobka
22 Dec 2022
Contributed by Lukas
Olesia Korobka tells SEOs that you should prepare for the worst but hope for the better so that you know your website can weather the inevitable storm...
Review your content quality (or lack thereof) through content inventories—Charlie Williams
21 Dec 2022
Contributed by Lukas
Charlie Williams believes that by using content inventories in 2023, SEOs can better understand the content quality that you are currently delivering ...
Be selective about scripts, tags and other code items—Brenda Malone
20 Dec 2022
Contributed by Lukas
Brenda Malone tells SEOs that third-party tag governance is going to be crucial in 2023 to maintain performance-compliant websites and gives tips on h...
Clean up your website—Bill Hartzer
19 Dec 2022
Contributed by Lukas
Bill Hartzer believes that, as SEOs, we tend to get too involved in thinking about creating more content, more pages, and optimising said pages. He en...
Go the extra mile with research, audits, and content creation—Olga Zarr
16 Dec 2022
Contributed by Lukas
Olga Zarr believes that SEOs should go the extra mile when conducting website SEO audits and creating content in 2023 and warns you not to rely on jus...
Audit your website frequently during the year—Montserrat Cano
15 Dec 2022
Contributed by Lukas
Montserrat Cano believes you should audit your website regularly in 2023 as a way to be more strategic, and gives SEOs guidance on what you should be ...
Regularly monitor your website—Rebecca Berbel
14 Dec 2022
Contributed by Lukas
Rebecca Berbel informs SEOs in 2023 of the importance of regularly monitoring your website and keeping yourself up-to-date on performance so that you ...
Technical SEO matters—Andy Drinkwater
13 Dec 2022
Contributed by Lukas
Andy Drinkwater says that anybody looking to get insight into their website in 2023 should look at some of the more popular issues that arise in techn...
Cutting through the noise will be your biggest struggle in 2023—David Iwanow
12 Dec 2022
Contributed by Lukas
David Iwanow warns SEOs about the volume of noise that you’re going to be competing against in 2023 and gives you tips on how to stand out and make ...
Think sustainably about SEO based on your/your client’s website and capabilities—Itamar Blauer
09 Dec 2022
Contributed by Lukas
Itamar Blauer stresses the importance of sustainable SEO and looks into the future in 2023. Use common sense and long-term thinking to make the most o...
Optimise beyond traditional blue-link rankings—Cindy Krum
08 Dec 2022
Contributed by Lukas
Cindy Krum believes that SEOs in 2023 need to be looking to optimise beyond normal blue links. The old methods of SEO have become somewhat outdated, a...
Build quality, trustworthy brands—Izabela Wisniewska
07 Dec 2022
Contributed by Lukas
Izabela Wisniewska tells SEOs in 2023 that you shouldn’t focus strictly on SEO in isolation and instead focus on building trustworthy brands and ver...
Embrace change—Myriam Jessier
06 Dec 2022
Contributed by Lukas
Myriam Jessier outlines the importance of navigating rapidly transcending market conditions with a willingness to embrace change and a desire to keep ...
Move from SEO’ing for ‘information retrieval’ to SEO’ing for ‘information suggestion’ —Martin MacDonald
05 Dec 2022
Contributed by Lukas
Martin MacDonald helps SEOs in 2023 to understand how Google is shifting from informational retrieval to informational suggestion, how the game is cha...
Focus on the next generation of SEOs - with Si Shangase from WorldRemit (Previously Havas Media)
07 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How should you recruit SEOs?What can ...
Serverless applications that run on the edge are the future of enterprise SEO - with Nick Wilsdon
06 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What are the benefits of executing SE...
Are you prepared for Platform-less, server-less SEO on the edge? With Bastian Grimm from Peak Ace
05 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What is Platform-less, server-less SE...
Start getting comfortable with JavaScript rendering - with Nik Ranger from StudioHawk
04 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Why is JavaScript ren...
Find opportunities for embedding machine learning into your processes - with Lazarina Stoy
03 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:How can an SEO use ma...
Look beyond the value of the click - with Antonella Villani from Assembly
02 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Why isn’t measuring clicks enough?W...
How to get more clicks without ranking higher - with Dan Petrovic from DEJAN Marketing
01 Dec 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What type of business can take advant...
Use Agile for SEO testing - with Luis Rodríguez from Uber
30 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What is Agile and how...
Take your SEO to the next level with SEO Testing: with Aleyda Solis from Orainti
29 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks Dixon in this episode include:How and where w...
If you aren’t SEO testing, you need to start now - with Emily Potter from SearchPilot
28 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Why aren’t most SEO...
Add Google Search Console to your essential everyday SEO toolkit - with Olga Zarr from SEOSLY
27 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What specifically sho...
Learn to love Google Analytics - with Andrew Cock-Starkey from Optimisey
26 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks Andrew in this episode include:How has Google...
Image Search for ecommerce websites is becoming increasingly important - with Roxana Stingu
25 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Why is Image Search f...
Align your Google Business Profile with SERP features to serve user intent - Maria White, FloristPro
24 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:How do you align your...
Optimize your business for Google My Business - with Greg Gifford from SearchLab Digital
23 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What do SEOs need to know about Googl...
Do not ignore Passage Indexing - with Dixon Jones, CEO of InLinks and Majestic Brand Ambassador
22 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks Dixon in this episode include:What type of bu...
Create semantic content using the Google SERPs - with Paul Andre de Vera from Workday
21 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you create semantic content us...
Educate Google about your brand - with Jason Barnard from Kalicube
20 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you ensure that Google knows w...
Brand will become a more important part of the user journey - with Gus Pelogia from Teamwork
19 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Why is brand a more important part of...
Use the SERPs as your best and most up to date SEO tool - with Omi Sido from Canon Europe
18 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you use the SERPs as an SEO to...
Cut reliance on cold outreach and start thinking about assets that drive links - Stacey MacNaught
17 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Does cold outreach not work anymore?W...
Focus on Businesses, Not Content Creators When it comes to link building - with Bibi Raven
16 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you focus on businesses?Why no...
Review the tiered links to your website & the tiered links to your competitor's - with Bill Hartzer
15 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What do you mean by tiered links?How ...
Focus on semantic SEO and natural language processing - with Koray Tuğberk GÜBÜR from Holistic SEO
14 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Semantic SEO is the p...
Focus on actual expertise as part of your content strategy - with Lily Ray
13 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Whose experience are ...
Originality is overrated, don't force it if it doesn't come naturally - Rejoice Ojiaku from Incubeta
12 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What are a few specific steps that an...
Answer your customers' questions efficiently - with Brianna Anderson from BEAST Analytics
11 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you discover the most importan...
Never forget that your job is to help searchers get the answers that they’re looking for - Heba Said
10 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What does it mean in ...
Create something of value that your competitors can't replicate - with Barry Adams, Polemic Digital
09 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What would be some ex...
Create topic clusters that talk to each other - with Maret Reutelingsperger from Mobe Digital
08 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What are topic clusters?How do you de...
Combine Tech SEO and Topic Clusters for maximum results - with Jo Juliana Turnbull
07 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What are topic clusters?What are the ...
Stop reacting to each Google update and instead, pay attention to local audiences - with Motoko Hunt
06 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Are local audiences important for eve...
Mobile UX is officially now part of SEO - with Pam Aungst Cronin from Pam Ann MarketingAungst Cronin
05 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include...How does Google quantify the mobile...
Use Intent and user experience to grow revenue and increase success - with Duane Forrester from Yext
04 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:You say that Intent and UX are often ...
The user experience trend is getting stronger - with Kristina Azarenko from Marketing Syrup
03 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:How do search engines...
Employ intent mapping for every core page on your site - with Helen Pollitt from iTech Media
02 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What is intent mapping?How do you def...
Adopt an "intent-first" mindset - with Chris Green from Torque
01 Nov 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Are you advocating that an SEO comple...
“Intent” is the direction that the search engines are going - Mindy Weinstein from Market MindShift
31 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do search engines determine inten...
Focus on human behaviour - with Aiala Icaza Gonzalez from Reflect Digital
30 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks Dixon in this episode include:What change in ...
Focus on user experience and SEO success will follow - with Hellen Benavides from giffgaff
29 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What constitutes a go...
Stop focusing on keyword research - with Eli Schwartz
28 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Is keyword research not as effective ...
Map keywords to personas and user journeys - with Michael King from iPullRank
27 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How is Google creating more hyper-per...
Combine keyword research and keyword clusters with your internal linking strategy - Orit Mutznik
26 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What are keyword clus...
GOOD keyword research has never been more important - with Paige Hobart from ROAST
25 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Are keyword volume and keyword diffic...
How to deal with index bloat - with Marcus Tandler from Ryte
24 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What is an example of excess fat?What...
Make sure that all your important pages have a square photo near the top of the page - Joy Hawkins
23 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Why a square photo?Do...
Use structured data to highlight the uniqueness and specificity of your content - Martha van Berkel
22 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Should every site be using structured...
Use structured data strategically to build SEO resilience - with Crystal Carter from Optix Solutions
21 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you use structured data strate...
Mark up your website with every bit of Schema that you can - with Jonny Ross
20 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Is Schema essential for every type of...
Have an SEO-friendly taxonomy to maximise traffic to your product listing pages - with Luke Carthy
19 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What does an SEO-friendly taxonomy lo...
Prioritise your SEO funding efforts based upon level of effort, over level of impact - Keith Goode
18 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What type of business...
Forecast your projected SEO success based upon business metrics - with Kevin Gibbons from Resignal
17 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:Treat SEO as an inves...
Tailor your SEO content strategy around your first party data - with Michael Bonfils from SEM International
16 Oct 2021
Contributed by Lukas
Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:What first party data are you talking...