SEO in 2026

Stay ahead of the game by embracing AI – with Nitin Manchanda

12 Dec 2023

Contributed by Lukas

Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects ...

Keep a human eye on your AI-generated content – with Adelina Bordea

11 Dec 2023

Contributed by Lukas

According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and hu...

Be human in order to sell to humans – with Jess Joyce

08 Dec 2023

Contributed by Lukas

SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.

Emotional intelligence can be your superpower – with Petra Kis-Herczegh

07 Dec 2023

Contributed by Lukas

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence mi...

Become more adaptable so that you can take advantage of change – with Rebecca Berbel

06 Dec 2023

Contributed by Lukas

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptabilit...

How Neurodivergent thinking can supercharge your SEO - with Heike Knip

05 Dec 2023

Contributed by Lukas

David and Heike discuss how neurodivergent thinking can supercharge your SEO.Talking points include:- What is Neurodivergent thinking?- Is this from ...

Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

04 Dec 2023

Contributed by Lukas

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, yo...

Educate Google about your brand and control your customer journey narrative - Leanne Summers

01 Dec 2023

Contributed by Lukas

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.Talking points...

The importance of using hybrid models for AI - with Victoria Olsina

30 Nov 2023

Contributed by Lukas

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include:- What tasks do humans do best and what tasks does AI d...

Keep an eye on Google's updates and changing guidelines - with Ivana Flynn

29 Nov 2023

Contributed by Lukas

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.Discussion points include:- How should you kee...

Adapt, Adapt, Adapt - with Casie Gillette

28 Nov 2023

Contributed by Lukas

Casie Gillette discusses the importance of being able to adapt, covering:- With all of the changes currently taking place in search, we have to adapt ...

How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari

27 Nov 2023

Contributed by Lukas

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:- How do you integrate SEO into the...

How to stay true to brand in a world of AI - with Sally Raymer

24 Nov 2023

Contributed by Lukas

In this episode Sally Raymer shares how to stay true to brand in a world of AI.Discussion points include:- Staying true to brand in a world of AI- Def...

Working on your mindset will make you a powerful SEO Professional - with Adrijana Vujadin

23 Nov 2023

Contributed by Lukas

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.Talking points include:- What does that mean?- How do...

How writing can help unlock SEO delivery superpowers - with Adam Gent

22 Nov 2023

Contributed by Lukas

In this episode, David and Adam discuss how writing can help unlock SEO delivery superpowers.Specific topics include:- What kind of writing are you re...

Stop creating new websites and delve into the power of domain consolidation - with Damien Robert

21 Nov 2023

Contributed by Lukas

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides ext...

Embrace AI content... but be smart about it - with Brendan Aw

20 Nov 2023

Contributed by Lukas

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.Discussion points include:How should we embrace AI...

Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch

17 Nov 2023

Contributed by Lukas

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".Discussion points include:How do ...

Focus on different audiences to attract different links - with Isa Lavahun

16 Nov 2023

Contributed by Lukas

Isa and David discuss:As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with un...

How to prioritise carefully and solve the right SEO problems - with Vanda Pókecz

15 Nov 2023

Contributed by Lukas

In this episode, Vanda and David discuss how to prioritise carefully and solve the right SEO problems.Specific topics include:- How should you priorit...

Work on developing and publishing interactive content - with Anna Morrish

14 Nov 2023

Contributed by Lukas

Anna and David discuss:How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple be...

Use data science to inform your SEO - with Andreas Voniatis

13 Nov 2023

Contributed by Lukas

David and Andreas discuss how to use data science to inform your SEO, including:- What does this mean in practice?- Data science driven website user e...

How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski

10 Nov 2023

Contributed by Lukas

David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:ExperienceExper...

Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri

09 Nov 2023

Contributed by Lukas

David and Alan Discuss:How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that ...

Changing how you think about on-page trust will increase your rankings and conversion rate

08 Nov 2023

Contributed by Lukas

In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate.Specific topic...

How to add AI to your SEO processes - with Julia McCoy

07 Nov 2023

Contributed by Lukas

David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.The conversation focuses on how to optimize for CRAFT:C (cu...

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek

06 Nov 2023

Contributed by Lukas

David and Yagmur discuss:Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvemen...

Don't forget about the bigger picture - Hope Anderson

03 Nov 2023

Contributed by Lukas

David and Hope discuss:Move away from viewing your site as a collection of individual pagesMove away from chasing ranking fluctuationsMove away from f...

Regularly check your most important SERP Snippets - Marcus Tandler

02 Nov 2023

Contributed by Lukas

David and Marcus discuss:What tools do you use and what is your process for doing this?SERP Snippet Scraper Chrome pluginCan you keep historical recor...

Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui

01 Nov 2023

Contributed by Lukas

David and Amel discuss:How do you optimize images for Google's AR feature?Does this also improve accessibility?What kind of image file is best?How do ...

Any SEO Tool is only as good as the person using it - Julia Logan

31 Oct 2023

Contributed by Lukas

David and Julia discuss:Do SEOs use too many tools?Give me an example of tools that aren’t used wellHow do you become better at using tools?What too...

Review your current processes and cut out unnecessary tools or modules - with Marco Giordano

30 Oct 2023

Contributed by Lukas

David and Marco discuss:What are some examples of processes that SEOs should review?Should all SEOs be doing this or is it just the responsibility of ...

How to use ChatGPT for SEO - with Garrett Sussman

27 Oct 2023

Contributed by Lukas

David and Garrett discuss:What content can be used producing ChatGPT?What editing is necessary for ChatGPT content?How is content produced by ChatGPT ...

Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley

26 Oct 2023

Contributed by Lukas

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns w...

Unite SEO and wider brand strategy for enhanced engagement - Annika Haataja

25 Oct 2023

Contributed by Lukas

David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.Discussion topics include:- What does Uniting ...

How to use AI to help with content, but not to rely on it - with Andy Chadwick

24 Oct 2023

Contributed by Lukas

David and Andy discuss:What does that mean in practice?What can you rely on AI to do?What type of content can AI help with?What type of content should...

How to target your SEO Strategy to Entities - with Gerry White

23 Oct 2023

Contributed by Lukas

David and Gerry discuss:Why do you describe entities as the most critical thing?How do you target your strategy to entities?What does enhancing with m...

How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue

20 Oct 2023

Contributed by Lukas

David and Katherine discuss:- Google Search Console crawl stats data report- Hosts- How Google is crawling your subdomains - Robots.txt- DNS resolutio...

How does site accessibility impact SEO? With Heba Said

19 Oct 2023

Contributed by Lukas

David and Heba discuss:What are the key areas in accessibility?How does accessibility impact SEO?How does Google analyze accessibility?How do you meas...

Ensure that you have comprehensive structured data added to pages - Sophie Gibson

18 Oct 2023

Contributed by Lukas

Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' bu...

Volume/depth of content doesn't mean you will rank well - with Chris Green

17 Oct 2023

Contributed by Lukas

Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs work...

Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler

16 Oct 2023

Contributed by Lukas

During this conversation Jonas and David discuss:- Understand search intent- Measure the value of user intent?- Build topic clusters to cover a topic ...

Tailor your CV to every job—Orit Mutznik

28 Apr 2023

Contributed by Lukas

Orit Mutznik has advice for SEOs looking to stand out in the job market in 2023, and suggests that you should highlight all your previous SEO wins and...

Stand out—Fili Wiese

27 Apr 2023

Contributed by Lukas

Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step ab...

Establish an SEO quality assurance framework—Aleyda Solis

26 Apr 2023

Contributed by Lukas

Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror storie...

Roll up your sleeves and do the manual work—Kerstin Reichert

25 Apr 2023

Contributed by Lukas

Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual w...

Look at the relationship between content and search intent—Mert Azizoğlu

24 Apr 2023

Contributed by Lukas

Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you cr...

Perfection can be the enemy of progress—Helen Pollitt

21 Apr 2023

Contributed by Lukas

Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention ...

Don’t forget the basics—Nik Ranger

20 Apr 2023

Contributed by Lukas

Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranki...

Keep trying new things—Luis Rodriguez

19 Apr 2023

Contributed by Lukas

Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. ...

Use a test and learn approach to define your business objectives—Si Shangase

18 Apr 2023

Contributed by Lukas

Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look...

Test more and test smarter—Emily Potter

17 Apr 2023

Contributed by Lukas

Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the ...

Use BigQuery (SQL) to create your own SEO tool—Omi Sido

14 Apr 2023

Contributed by Lukas

Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to...

Wear the data science hat more often—Begum Kaya

13 Apr 2023

Contributed by Lukas

Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revoluti...

Preserve and utilise your web server logs—Kaspar Szymanski

12 Apr 2023

Contributed by Lukas

Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that...

Is Data Studio better than GA4?—Pam Aungst Cronin

11 Apr 2023

Contributed by Lukas

Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your ...

Get comfortable with GA4—Natalie Slater

06 Apr 2023

Contributed by Lukas

Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away fr...

Measure with what you have access to and then iterate—Jess Joyce

05 Apr 2023

Contributed by Lukas

Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make con...

Don’t be afraid of ranking volatility—Adriana Stein

04 Apr 2023

Contributed by Lukas

Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establis...

Understand your data—Rasida Begum

03 Apr 2023

Contributed by Lukas

Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be com...

Get your head around the wide-ranging nature of AI—Bastian Grimm

31 Mar 2023

Contributed by Lukas

Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You ...

Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy

30 Mar 2023

Contributed by Lukas

Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand...

The future of technical SEO is SEO on the edge—Barry Adams

29 Mar 2023

Contributed by Lukas

Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power of...

Use Edge/CDN to stitch together and publish content across any website—Nick Wilsdon

28 Mar 2023

Contributed by Lukas

Nick Wilsdon is a strong proponent of utilising the edge in 2023. He explains how it works, the opportunities that it presents for changing the experi...

Get started with Web Stories—Mufaddal Sadriwala

27 Mar 2023

Contributed by Lukas

Mufaddal Sadriwala is betting on Web Stories in 2023 and encourages all SEOs to start understanding the basics of how to create them, why they are imp...

Prepare your images for visual search—Crystal Carter

24 Mar 2023

Contributed by Lukas

Crystal Carter believes SEOs should focus more on the visual side of search and promoting the overall brand in 2023 rather than dwelling on keywords.F...

Think about search engines other than Google—Eli Schwartz

23 Mar 2023

Contributed by Lukas

Eli Schwartz tells SEOs that you need to think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on t...

Harmonize all channels and ranking signals into one repeatable formula—Joseph Khan

22 Mar 2023

Contributed by Lukas

Joseph Khan stresses the importance of having all of your social media and marketing channels in alignment in 2023 – before you think about getting ...

Use knowledge from Google Ads to boost your SEO (and vice versa)—Krzysztof Marzec

21 Mar 2023

Contributed by Lukas

Krzysztof Marzec believes SEOs in 2023 should be taking advantage of the knowledge you can gain from Google Ads to improve your SEO efforts and vice v...

Without SEO, any dollars you put in on your paid media campaigns won’t work—William Álvarez

20 Mar 2023

Contributed by Lukas

William Álvarez believes that SEOs in 2023 should invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses shou...

Use an API for intelligent internal link building—Christina Ehrensberger

17 Mar 2023

Contributed by Lukas

Christina Ehrensberger encourages SEOs to use an internal linking API to power the logic behind the internal linking modules within your site in 2023....

Optimise your internal links—Jan-Willem Bobbink

16 Mar 2023

Contributed by Lukas

Jan-Willem Bobbink believes that, in 2023, SEOs should be spending more time optimising your internal links and thinking about best practices where 95...

Focus on accuracy and work precisely—Andor Palau

15 Mar 2023

Contributed by Lukas

Andor Palau encourages SEOs in 2023 to worry less about the next shiny object and focus more on accuracy: work on the details of what you do and be ac...

Diversify your tactics and create a network for link building—Debbie Chew

14 Mar 2023

Contributed by Lukas

Debbie highlights effective link building as the key area for 2023 but also cautions against ignoring the other aspects of SEO, like content and techn...

Don’t let the state of your site hold back your link building strategy—Bibi Raven

13 Mar 2023

Contributed by Lukas

Bibi Raven warns SEOs in 2023 to not limit yourself by feeling trapped in your link-building strategy and reveals some of the key opportunities that y...

Reap the full impact of link acquisition by having a sound site—Natalie Arney

10 Mar 2023

Contributed by Lukas

Natalie Arney suggests that SEOs in 2023 should be reinforcing the three pillars of tech, content, and links and getting those pillars working in tand...

What are people saying about you?—Miracle Inameti-Archibong

09 Mar 2023

Contributed by Lukas

Miracle Inameti-Archibong informs SEOs in 2023 that SEO is becoming more about what people say about you and not what you say about yourself.For the f...

Have a user-centric and holistic approach to all things web—Ulrika Viberg

08 Mar 2023

Contributed by Lukas

Ulrika Viberg recommends focusing on what the user wants in 2023 and working together with traditional marketing, digital marketing, and the UX team t...

Be more human and integrated within the wider marketing strategy—Becky Simms

07 Mar 2023

Contributed by Lukas

Becky Simms believes that by being more human, you can have greater success as an SEO in 2023 and encourages you to consider the motivations of your u...

Use user-focused research to stay ahead of search quality thresholds—Billie Geena Hyde

06 Mar 2023

Contributed by Lukas

Billie Geena Hyde believes in using user-focused research to improve search quality thresholds in 2023 and make sure that what you are putting online ...

Stay on top of UX best practices—Sara Fernández Carmona

03 Mar 2023

Contributed by Lukas

Sara Fernández Carmona tells SEOs in 2023 that they need to embrace the term ‘Search Experience Optimisation’ and understand that SEO can no long...

Don’t do anything at the expense of the user’s experience—Olga Tsimaraki

02 Mar 2023

Contributed by Lukas

Olga Tsimaraki encourages SEOs in 2023 to worry less about the technical side of your websites and focus more on providing helpful content that is acc...

User experience should always be the top consideration in all aspects of your strategy—Sophie Brannon

01 Mar 2023

Contributed by Lukas

Sophie Brannon believes that SEO in 2023 should be all about making the user experience as smooth and streamlined as possible, particularly in regard ...

Prioritise the user experience—Grace Wei Hou

28 Feb 2023

Contributed by Lukas

Grace Wei Hou recommends that SEOs in 2023 put the experience of your users first when putting together your SEO strategy to please Google, encourage ...

Quality and user experience will rule in 2023—Pedro Dias

27 Feb 2023

Contributed by Lukas

Pedro Dias believes that your focus as an SEO in 2023 should be on enhancing the user experience and the quality of your content because these are Goo...

Create a user-centric strategy—Maria White

24 Feb 2023

Contributed by Lukas

Maria White promotes the value of user-centricity to SEOs in 2023 and helps you understand how to target your strategy to please the right users in th...

Focus on users—Filipa Serra Gaspar

23 Feb 2023

Contributed by Lukas

Filipa Serra Gaspar stresses the importance of focusing on the user experience as an SEO in 2023 and keeping your audience as the central point of eve...

Use technical SEO to control your website performance on Google—Kristina Azarenko

22 Feb 2023

Contributed by Lukas

Kristina Azarenko believes that SEOs in 2023 should definitely make sure that their pages are indexed and visible to Google, but, equally, you should ...

Create video that ranks on Google—Dre de Vera

21 Feb 2023

Contributed by Lukas

Dre De Vera highlights the importance of video for SEOs in 2023 who want to dominate page one in Google. He explains that it’s now about more than j...

Check the SERP and build your personal brand entity online—Sara Moccand-Sayegh

20 Feb 2023

Contributed by Lukas

Sara Moccand-Sayegh advises SEOs in 2023 to look directly at the SERP for more information about what is actually being shown and also ensure that you...

Get ready for more dynamic SERPs - paid and organic content blending together—Navah Hopkins

17 Feb 2023

Contributed by Lukas

Navah Hopkins recommends that SEOs in 2023 need to get ready for the dynamic Search Engine Results Page and be prepared to incorporate the two worlds ...

Adapt your strategy to capitalise on the changing SERP—Louise Heap

16 Feb 2023

Contributed by Lukas

Louise Heap believes that SERP optimisation is a key part of SEO in 2023, particularly considering the features and formats that have reduced the SERP...

Index specific faceted search pages you don’t have categories for—Kevin Indig

15 Feb 2023

Contributed by Lukas

Kevin Indig explains to SEOs in 2023 that, in the right situations, indexing facets can actually be a game-changer for an eCommerce or large aggregato...

Take unstructured data into structured format using the JSON-LD Schema markup—Suresh Kumar

14 Feb 2023

Contributed by Lukas

Suresh Kumar reveals the power and importance of metadata to SEOs in 2023 and recommends that you start getting to grips with the JSON-LD code and app...

Manage your structured data like a financial portfolio—Martha van Berkel

13 Feb 2023

Contributed by Lukas

Martha van Berkel advises SEOs in 2023 to handle your structured data like a financial portfolio in five key ways: manage and maintain your structured...

Use structured data to market to machines—Jono Alderson

10 Feb 2023

Contributed by Lukas

Jono Alderson stresses the importance of using structured data to market to machines so that you always have the permission you need to actually acces...

Google is a child that is thirsty for knowledge, and you need to educate it—Jason Barnard

09 Feb 2023

Contributed by Lukas

Jason Barnard explains that to prosper with SEO in 2023, you should treat Google like a child and make sure that you are educating that child about wh...

Expand your content strategy into other formats—Lily Ray

08 Feb 2023

Contributed by Lukas

Lily Ray encourages SEOs in 2023 to expand your remit into new formats and take advantage of what Google and other search engines have to offer in ord...

Optimise for augmented reality with location schema—Dixon Jones

07 Feb 2023

Contributed by Lukas

Dixon Jones brings awareness to emerging opportunities in the augmented reality space for SEOs in 2023, and highlights the importance of being ready f...

Prepare to compete with AI-generated content—Chima Mmeje

06 Feb 2023

Contributed by Lukas

Chima Mmeje warns SEOs in 2023 that you need to be ready to beat out those who rely on AI-generated content by using AI to your advantage and looking ...