SEO in 2026

How to use SEO Data to improve processes & prevent future damage - with Marco Giordano

10 May 2024

Contributed by Lukas

David and Marco discuss how to use SEO Data to improve processes and prevent future damage.Marco says: “Use SEO data to improve processes and preven...

Google algorithms are all about signal input - with Kaspar Szymanski

09 May 2024

Contributed by Lukas

David and Kaspar discuss why Google algorithms are all about signal input.Talking points include:What is signal input?How can SEOs control signal inpu...

Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez

08 May 2024

Contributed by Lukas

Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy.Discussion points inc...

What are the key elements of getting set up with your analytics? | Krzysztof Marzec

07 May 2024

Contributed by Lukas

David and Krzysztof discuss the key elements of getting set up with your analytics.Talking points include:What are the key elements of getting set up ...

Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)

03 May 2024

Contributed by Lukas

David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach.Talking points include:How do you know what to test?Ho...

Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)

02 May 2024

Contributed by Lukas

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.Talking points include:Why is this important...

Diversify your traffic sources - with Elena Dyulgerova

01 May 2024

Contributed by Lukas

According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024.Talking points include:Where are the best sources to div...

Raise the status of SEO within the business – with Ash Nallawalla

30 Apr 2024

Contributed by Lukas

Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers ...

Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt

29 Apr 2024

Contributed by Lukas

Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.Discussion points include:Why has SEO be...

As an SEO you need to think like a product manager - with Gus Pelogia

26 Apr 2024

Contributed by Lukas

Gus shares that you can improve your impact by taking inspiration from how product managers operate.Gus says: “Think like a product manager.""For me...

Foster a collaborative environment to achieve success – with Montserrat Cano

25 Apr 2024

Contributed by Lukas

You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strengt...

Learn from what's currently ranking, but offer something different with your content - Ashley Segura

24 Apr 2024

Contributed by Lukas

In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content.Dis...

Start integrating video into your SEO strategy – with Sara Taher

23 Apr 2024

Contributed by Lukas

If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this ...

SEOs need to know about Performance Max ads - with Navah Hopkins

22 Apr 2024

Contributed by Lukas

Navah Hopkins believes that SEOs need to know about Performance Max ads.Discussion points include:What are Performance Max ads?What will iOS17 do for ...

Use multimedia to slice across channels - with Crystal Carter

19 Apr 2024

Contributed by Lukas

Crystal Carter believes that you should be using multimedia to slice across your marketing channels.Discussion points include:What do you mean by slic...

Befriend other marketeers and go holistic - with Izzy Wisniewska

18 Apr 2024

Contributed by Lukas

Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024.Talking points include:What does holistic actually mean in ...

Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh

17 Apr 2024

Contributed by Lukas

In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpfu...

2024 is the year of the yearning for original, creative and well-written human content - Luke Carthy

16 Apr 2024

Contributed by Lukas

Luke Carthy believes that 2024 is the year of the yearning for original, creative and well-written human content.Discussion points include:What can hu...

Creating actionable audits that your client understands - with Nikki Halliwell

15 Apr 2024

Contributed by Lukas

Nikki Halliwell shares that creating actionable audits that your client understands, and can be used by stakeholders at all levels and being able to f...

Invest in additional tools and external testing when doing a migration - with Andor Palau

12 Apr 2024

Contributed by Lukas

Andor Palau shares the importance of investing in additional tools and external testing when doing a migration.Talking points include:What are some ex...

Limit crawlability to your content - with Emma Russell

11 Apr 2024

Contributed by Lukas

As many contributors to this project have alluded to, the long-reaching arms of AI are reaching into many aspects of digital life, which is why Emma R...

Keep a wide open eye and be flexible - Manu Madeddu

10 Apr 2024

Contributed by Lukas

In this episode, David and Manu discuss the importance of keeping a wide open eye and being flexible in your SEO approach.Discussion points include:Ca...

What impact does site speed and Core Web Vitals have on SEO in 2024? With Fili Wiese

09 Apr 2024

Contributed by Lukas

Fili Wiese shares what impact site speed and Core Web Vitals has on SEO in 2024.Discussion points include:What impacts site speed most in 2024?- Serve...

Ensure technical quality throughout your entire site - with Tom Pool

08 Apr 2024

Contributed by Lukas

Tom Pool advises that you ensure technical quality throughout your entire site.Discussion points include:What does good technical site quality look li...

Building the right links is one of the biggest priorities for marketers - with Alexandra Tachalova

05 Apr 2024

Contributed by Lukas

Alexandra Tachalova shares that building the right links should be one of the biggest priorities for marketers.Discussion points include:What are the ...

Why you shouldn't give up on "Hero Campaigns" in Digital PR - with Eva Cheng

04 Apr 2024

Contributed by Lukas

Eva Cheng shares why you shouldn't give up on "Hero Campaigns" in Digital PR.Discussion points include:What are hero campaigns?What are the typical re...

Prioritize Value Over Sheer SEO - with Rad Paluszak

03 Apr 2024

Contributed by Lukas

Rad Paluszak shares the importance of prioritizing "Value" over "Sheer SEO".Discussion points include:Why is working on improving the site better than...

Start prioritising building smaller numbers of relevant high-quality links - with Jo O'Reilly

02 Apr 2024

Contributed by Lukas

Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links.Discussion points include:How do you d...

Leverage Happy Customers for Ethical Backlinks - with Alan Silvestri

28 Mar 2024

Contributed by Lukas

Alan Silvestri advises that you leverage happy customers for ethical backlinks.In this video we discuss the importance of leveraging happy customers f...

Master Your Video SEO - with Rana Abu Quba Chamsi

27 Mar 2024

Contributed by Lukas

Rana Abu Quba Chamsi shares the importance of mastering your video SEO.Discussion points include:What do you mean by video SEO - optimizing video to a...

“Build relationships” before you link build - with Amit Raj

26 Mar 2024

Contributed by Lukas

Amit Raj shares the importance of building relationships before you link build.Discussion points include:How would you define a valuable link?What do ...

Stay on top of link and mention building - with Debbie Chew

25 Mar 2024

Contributed by Lukas

Debbie Chew emphasises the importance of staying on top of link and mention building.Discussion points include: Why build mentions?What do you mean by...

Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis

22 Mar 2024

Contributed by Lukas

Andreas Voniatis shares the importance of optimizing internal links to increase the relevance scores of target content.Discussion points include:What ...

Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue

21 Mar 2024

Contributed by Lukas

Katherine Nwanorue shares the importance of linking sub-categories to parent categories as part of your on-page SEO strategy.Discussion points include...

Adopting search generative experience as your SEO strategy in 2024 is pivotal - Veronika Höller

20 Mar 2024

Contributed by Lukas

Veronika Höller shares that adopting search generative experience as your SEO strategy in 2024 is pivotal.Discussion points include:How is SGE changi...

Take full advantage of internal link optimization - with Anna Uss

19 Mar 2024

Contributed by Lukas

Anna Uss shares the importance of understanding the full advantage of internal link optimization.Discussion points include:How do you build an interna...

Understand the whole link profile of your website, not just the tier 1 links - Bill Hartzer

18 Mar 2024

Contributed by Lukas

Bill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links.Discussion points include:How de...

Use AI assistance to validate long-form content that fulfills intent - with Mark Williams Cook

15 Mar 2024

Contributed by Lukas

Mark Williams Cook discusses why you should use AI assistance to validate long-form content that fulfills intent.Discussion points include:What type o...

Reduce, reuse, recycle applies to your website as well as the products you use - with Natalie Arney

14 Mar 2024

Contributed by Lukas

Natalie Arney believes that reduce, reuse, recycle applies to your website as well as the products you use.Discussion points include:How do you Reduce...

Make sure your agency is maximizing its use of AI - with Santi Clarke

13 Mar 2024

Contributed by Lukas

In this episode, Santi Clarke from Duda recommends that your agency is maximizing its use of AI.Discussion points include:How has AI changed the way t...

How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward

12 Mar 2024

Contributed by Lukas

Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.Discussion points include:Why is informational conten...

How to Level-Up Content, Tech and Links in your SEO - with Lidia Infante

11 Mar 2024

Contributed by Lukas

Lidia Infante shows how to level-up content, tech and links in your SEO.Discussion points include:- With opinionated, unique, expert-driven contentWha...

Think Human-First with your AI Copywriting - with Bibi Raven

08 Mar 2024

Contributed by Lukas

Bibi Raven says that you need to think human-first with your AI copywriting.Discussion points include:What does Human-first AI copywriting mean?What d...

Get to know your thought leaders! With Paige Hobart

07 Mar 2024

Contributed by Lukas

In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders.Discussion points include:Why get to know you...

2024 is the year of Query Satisfaction - with Arnout Hellemans

06 Mar 2024

Contributed by Lukas

In this epsiode, Arnout Hellemans explores why he believes that 2024 is the year of query satisfaction.Discussion points include:How are content UX, c...

Influencer Marketing to Influence Search - with Maria White

05 Mar 2024

Contributed by Lukas

Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search.Discussion points include:What does Influenc...

Creator-Led SEO will dictate 2024 and beyond - with Ashley Liddell

04 Mar 2024

Contributed by Lukas

Ashley Liddell and David Bain discuss how creator-led SEO will dictate 2024 and beyond.Discussion points include:What will these relationships with cr...

Listen to what your customers say FIRST and then validate it with keyword research - Martin Huntbach

01 Mar 2024

Contributed by Lukas

Martin Huntbach and David Bain discuss the importance of listening to what your customers say FIRST and then validating this with keyword research.Dis...

We are going to have to adapt extremely fast in 2024 - with Fabio Embalo

29 Feb 2024

Contributed by Lukas

Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024.Discussion points include:What do SEOs have to do differe...

Become "Uncopyable" for SEO Success in 2024 - with Kerry Campion

28 Feb 2024

Contributed by Lukas

In this episode, Kerry Campion discusses why it's important to become "uncopyable" for SEO success in 2024.Discussion points include:How do you become...

Make sure your content attracts the right audience and helps them convert - with Begum Kaya

27 Feb 2024

Contributed by Lukas

Begum Kaya and David Bain discuss the importance of making sure your content attracts the right audience and helps them convert.We have endless opport...

What does a post-SGE, AI influenced world mean for SEO? With Nik Ranger

26 Feb 2024

Contributed by Lukas

Nik Ranger and David Bain discuss what a post-SGE, AI influenced world means for SEO.Discussion points include:How do you leverage natural language pr...

Focus on the end user only and understand WHY they are searching - with Eli Schwartz

23 Feb 2024

Contributed by Lukas

Eli Schwartz and David Bain discuss why you need to focus on the end user only and understand WHY they are searching.Discussion points include:Why is ...

Be continuous and use a wide variety of SEO elements - with Amanda White

22 Feb 2024

Contributed by Lukas

Amanda White and David Bain discuss how to be continuous and use a wide variety of SEO elements.Discussion points include:Surely you can’t work on e...

The answers to your SEO problems lie in the SERPs - with Bart Magera (SEOin2024)

21 Feb 2024

Contributed by Lukas

In this episode, Bart Magera shares that the answers to your SEO problems lie in the SERPs.Discussion points include:What answers are you looking for ...

Rather than SEO, focus on HEO. "Human Engagement Optimization" - with Ken "Magma" Marshall

20 Feb 2024

Contributed by Lukas

Ken "Magma" Marshall and David Bain discuss how rather than focusing on SEO, you should focus on HEO. "Human Engagement Optimization"Discussion points...

Understanding the limitations of AI based tools for SEO - Jan-Willem Bobbink

19 Feb 2024

Contributed by Lukas

Jan-Willem Bobbink and David Bain discuss understanding the limitations of AI based tools for SEO.Discussion points include:What are the useless exerc...

Mid-funnel is your strategic target - with Myriam Jessier

16 Feb 2024

Contributed by Lukas

Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.Discussion points include:What do you mean by mid-funnel?How do you iden...

Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms

15 Feb 2024

Contributed by Lukas

Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.Discussion points includ...

How small changes can lead to big impacts in eCommerce SEO - Rasmus Sørensen

14 Feb 2024

Contributed by Lukas

On this episode Rasmus Sørensen discusses how small changes can lead to big impacts in eCommerce SEO.Discussion points include:What small changes?How...

How to cut through the AI noise in 2024 - with Dixon Jones

13 Feb 2024

Contributed by Lukas

Dixon Jones and David Bain discuss how to cut through the AI noise in 2024.Discussion points include:How do you cut through the AI noise?Why does this...

The biggest challenge in 2024 will be standing out - Gerry White

12 Feb 2024

Contributed by Lukas

Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out.Discussion points include:How do you deliver a reason to vis...

The importance of Experience, high quality, author info and transparency - Filipa Serra Gaspar

09 Feb 2024

Contributed by Lukas

Filipa Serra Gaspar and David Bain discuss the importance of Experience, high quality, author info and transparency.Discussion points include:How do y...

Entity SEO - being a topical authority is key - with Anthony Barone

08 Feb 2024

Contributed by Lukas

Anthony Barone and David Bain discuss how being a topical authority is key to your entity SEO.Discussion points include:How do you ensure that you cre...

We must consider all the organic channels and make them work in synergy - Valentina Stragliotto

07 Feb 2024

Contributed by Lukas

In this episode Valentina shares that we should now consider all the organic channels and make them work in synergy to ensure success and that SEO is ...

Google is getting more and more focused on authority, expertise and experience - Andrew Cock-Starkey

06 Feb 2024

Contributed by Lukas

Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience.Discussion points includ...

SEOs must adopt the content creator mindset for their clients and employers - with Dre de Vera

05 Feb 2024

Contributed by Lukas

Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers.Discussion points include:What is G...

Acknowledge that E-E-A-T considerations are no longer "nice to haves" - with Ben Howe

02 Feb 2024

Contributed by Lukas

Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves".Discussion points include:What d...

Build authority and collaborate to amplify your reach - with Kerstin Reichert

01 Feb 2024

Contributed by Lukas

Kerstin Reichert and David Bain discuss how to build authority and collaborate to amplify your reach.Discussion points include:Do we reduce our author...

Communicate the value of SEO to your c-suite - Anna Bravington

31 Jan 2024

Contributed by Lukas

In the current climate, it's more important than ever for SEOs to communicate to the business their value - ensuring they're aligning with business go...

Focus on known benchmarks and best practices in UX - with Taylor Kurtz

30 Jan 2024

Contributed by Lukas

Taylor Kurtz and David Bain discuss the importance of focusing on known benchmarks and best practices in UX to improve your SEO.Discussion points incl...

Follow Google's lead and renew focus on E-E-A-T in 2024 - with Kavi Kardos

29 Jan 2024

Contributed by Lukas

Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024.Discussion points include:Why is E-E-A...

Start with EEAT, and your strategy will follow - with Ed Ziubrzynski

26 Jan 2024

Contributed by Lukas

Ed Ziubrzynski and David Bain discuss how you should start with EEAT, and your strategy will follow.Discussion points include:How do you start with EE...

Accept and prepare for the fact that Schema is becoming less relevant – with Anne Berlin

25 Jan 2024

Contributed by Lukas

Anne Berlin believes that we need to accept and prepare for the fact that Schema is becoming less relevant.Discussion points include how 2024 will be ...

Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison

24 Jan 2024

Contributed by Lukas

David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated!Discussion points include:- ...

Branded keywords will become increasingly more important than generic keywords - Austine Esezobor

23 Jan 2024

Contributed by Lukas

Austine Esezobor and David Bain discuss why branded keywords will become increasingly more important than generic keywords.Discussion points include:W...

Entity building for better EEAT - with Sara Moccand-Sayegh

22 Jan 2024

Contributed by Lukas

Sara Moccand-Sayegh and David Bain discuss entity building for better EEAT.Discussion points include:How do you build a digital entity?What are the ke...

The new AI landscape flips around the technical SEO rules - with Ulrika Viberg

19 Jan 2024

Contributed by Lukas

Ulrika Viberg and David Bain discuss how the new AI landscape we all have found ourselves in flips around the technical SEO rules.Discussion points in...

The resurgence of BrandSEO due to the rise of SGE - with Miracle Inameti-Archibong

18 Jan 2024

Contributed by Lukas

Miracle Inameti-Archibong and David discuss the resurgence of BrandSEO due to the rise of SGE.Discussion points include:What does brand SEO actually m...

Combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates

17 Jan 2024

Contributed by Lukas

In this episode, David and Charlie discuss why you should be combatting cannibalisation and utilising the reviews system to take advantage of Google’...

Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel

16 Jan 2024

Contributed by Lukas

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.Di...

The Importance of Visual Elements is going to be more important than ever - Mufaddal Sadriwala

15 Jan 2024

Contributed by Lukas

Mufaddal and David discuss the Importance of how visual elements are going to be more than ever in the new world of SGE.Discussion points include:Why ...

Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono Alderson

12 Jan 2024

Contributed by Lukas

Independent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, ind...

Keep a closer eye on the ever-changing SERPs – with Julia-Carolin Zeng

11 Jan 2024

Contributed by Lukas

Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shif...

Don't forget the power of TikTok when planning your SEO strategy - Mathilde Høj

10 Jan 2024

Contributed by Lukas

In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy.Discussion points include:- H...

Watch out for better, AI-powered technical SEO tools – with Pam Aungst Cronin

09 Jan 2024

Contributed by Lukas

In addition to using services like ChatGPT natively, you should also keep an eye out for better, AI-powered technical SEO tools launching in the near ...

Build your own prompt libraries for your clients – with Victoria Olsina

08 Jan 2024

Contributed by Lukas

SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for e...

Improve your success with AI by building a prompt library – with Garrett Sussman

05 Jan 2024

Contributed by Lukas

How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from ...

Employ AI to improve your quality, not your quantity – with Joseph S. Kahn

04 Jan 2024

Contributed by Lukas

It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S...

What you get out of your prospecting tools is a reflection of what you put into them: Sinead McLarty

03 Jan 2024

Contributed by Lukas

David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them.Discussion points include:- What pro...

Utilise AI to save you time with your content creation – with Isaline Muelhauser

02 Jan 2024

Contributed by Lukas

As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creatio...

Learn to think, and only automate when it makes sense – with Kristina Azarenko

29 Dec 2023

Contributed by Lukas

One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina...

Understand how generative AI is affecting SEO content – with Itamar Blauer

28 Dec 2023

Contributed by Lukas

Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP,...

Know how your customers think and make decisions, to be the brand they'll always come back to

27 Dec 2023

Contributed by Lukas

In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.Discussi...

Learn how to tackle generative AI in search – with Jason Barnard

22 Dec 2023

Contributed by Lukas

Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also im...

Use LLMs to improve your forecasting and save you time – with Arpad Balogh

21 Dec 2023

Contributed by Lukas

Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to...

Bullet-proof your SEO efforts with E-E-A-T to supercharge organic performance - with Kapwom Dingis

20 Dec 2023

Contributed by Lukas

In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance.Topics include:- How doe...

Familiarise yourself with the capabilities and limitations of large language models – with Bastian Grimm

19 Dec 2023

Contributed by Lukas

Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm fro...

Consider how AI will impact user behaviour – with Annika Haataja

18 Dec 2023

Contributed by Lukas

According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workfl...

Stop worrying about the future and start optimizing for it – with Jake Gauntley

15 Dec 2023

Contributed by Lukas

As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that...