SEO in 2026

In 2025, "SEO PR" is essential - with Alan Silvestri

20 Feb 2025

Contributed by Lukas

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- G...

Remove the complexities of SEO and get back to basics - with Simon Cox

19 Feb 2025

Contributed by Lukas

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points ...

Ensure that you're answering prospects' questions and pain points - with Jess Joyce

18 Feb 2025

Contributed by Lukas

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.Discussion points include:How do you...

Interview a salesperson on your team to get keyword ideas - with Araminta Robertson

17 Feb 2025

Contributed by Lukas

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.Discussion ...

SEOs and content marketers are responsible for fighting back - with Kavi Kardos

14 Feb 2025

Contributed by Lukas

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content...

Omnichannel marketing will be essential for SEO success in 2025 - with Joshua Squires

13 Feb 2025

Contributed by Lukas

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.Discussion points include:Omnichannel mark...

Do not forget to prepare for Agentic Search - with Gianluca Fiorelli

12 Feb 2025

Contributed by Lukas

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.Discussion points include:What is agentic search?What is an example of ...

Search Experience Optimisation is the (real) definition of SEO - with Nitin Manchanda

11 Feb 2025

Contributed by Lukas

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.Discussion points include:What do you mean b...

Why SEOs must speak the language of business - with Navin Israni

10 Feb 2025

Contributed by Lukas

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.Discussion points include:Why SEOs must speak...

How to transform from an employee to a successful SEO consultant - with Dre de Vera

07 Feb 2025

Contributed by Lukas

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.Discussion points include:What is personal brand...

Social media giants like TikTok are blurring the lines - with Isa Lavahun

06 Feb 2025

Contributed by Lukas

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.Talking points inc...

How to communicate about your technical SEO audit developers - with Rosemary Osuoha

05 Feb 2025

Contributed by Lukas

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.Talking points include:What are the key aspects...

Social search is more important than ever - with Mathilde Høj

04 Feb 2025

Contributed by Lukas

In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.Talking points include:Why are users fleeing Goo...

Focus on non-login forums to secure placements - with Navah Hopkins

03 Feb 2025

Contributed by Lukas

Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.Discussion points include:What are the benefi...

Democratise your content strategy to leverage the emerging search universe – with Ashley Liddell

31 Jan 2025

Contributed by Lukas

To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to tr...

Escape the SEO silo and explore other platforms – with Tory Gray

30 Jan 2025

Contributed by Lukas

Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating a...

Optimise your brand and your website as entities - with Irina Papuc

29 Jan 2025

Contributed by Lukas

In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.Discussion points include:Wha...

Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue

28 Jan 2025

Contributed by Lukas

There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond wh...

Spend your time where your audience spends theirs – with Ebere Cecilia Jonathan

27 Jan 2025

Contributed by Lukas

As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out...

Think beyond Google – with Izabela Wisniewska

24 Jan 2025

Contributed by Lukas

Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the s...

Stop trying to game every minute change to the SERPs – with Alex Moss

23 Jan 2025

Contributed by Lukas

While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and los...

Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele

22 Jan 2025

Contributed by Lukas

Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.Talking points incl...

Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala

21 Jan 2025

Contributed by Lukas

If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend i...

Focus on AI overviews – with Pam Aungst Cronin

20 Jan 2025

Contributed by Lukas

In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI ...

Use AI to learn about who your users are – with Eli Schwartz

17 Jan 2025

Contributed by Lukas

Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the sear...

Uncover crucial insights by analysing your support queries – with Folashade Uba

16 Jan 2025

Contributed by Lukas

Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries...

Demand doesn't start on Google - with Travis Tallent

15 Jan 2025

Contributed by Lukas

Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.Talking points inclu...

Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan

14 Jan 2025

Contributed by Lukas

Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Sea...

Understand and leverage the cognitive biases that influence user behaviour – with Garrett Sussman

13 Jan 2025

Contributed by Lukas

Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact the...

Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch

10 Jan 2025

Contributed by Lukas

To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of...

Understand where you can best reach your customers by mapping out journeys – with Christopher Hofman

09 Jan 2025

Contributed by Lukas

As Jake touched on, getting to know your users is also about knowing what journeys they are on. Christopher Hofman from HofmanSEO encourages you to ma...

Focus on Omnichannel SEO - Ramona Joita

08 Jan 2025

Contributed by Lukas

Ramona Joita shares with David Bain the importance of focusing on Omnichannel SEO.Talking points include:What is Omnichannel SEO?What impact is AI hav...

Remind yourself of the people you are trying to reach – with Jake Gauntley

07 Jan 2025

Contributed by Lukas

While Becky helped you prepare for the future, Jake Gauntley from KINESSO UK is keen to make sure that the users themselves don’t get lost along the...

Think about how user behaviour is changing – with Becky Simms

06 Jan 2025

Contributed by Lukas

Becky Simms from Reflect Digital has advice on how to be ahead of the game so that you’re ready for the new ways that users interact in a world of o...

Pay attention to shifts in search intent – with Mark Williams-Cook

03 Jan 2025

Contributed by Lukas

Despite the expanding plethora of information available to us, it seems to be harder than ever to know what users are thinking. Mark Williams-Cook fro...

Focus on the long tail – with Aleyda Solis

02 Jan 2025

Contributed by Lukas

Getting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changin...

Understand Your Topical Authority with AI to Dominate Your Niche - Tom Winter

01 Jan 2025

Contributed by Lukas

Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.Talking points include:What...

Don’t neglect keywords – with Charlie Whitworth

31 Dec 2024

Contributed by Lukas

While he acknowledges the importance of entities, Charlie Whitworth from Whitworth SEO is here to remind you that keywords are still an integral piece...

Manage your content knowledge graph – with Martha Van Berkel

30 Dec 2024

Contributed by Lukas

Martha van Berkel from Schema App takes us deeper into the minutiae of entity SEO to look more closely at schema markup and how to build a powerful kn...

Make use of relevant entities to improve your visibility as a brand – with Ulrika Viberg

27 Dec 2024

Contributed by Lukas

As Jason pointed out, the value of entities goes beyond helping Google categorise your content. Ulrika Viberg from Unikorn explains how they can be th...

Turn your attention to Entity Optimization – with Jason Barnard

26 Dec 2024

Contributed by Lukas

To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the c...

Why and how did we should create a multi-function approach to SEO - Reena Bowden

25 Dec 2024

Contributed by Lukas

Reena Bowden shares with David Bain why and how did we should create a multi-function approach to SEO.Talking points include:What do you mean by a mul...

Gain visibility in generative search by managing your brand entity – with Crystal Carter

24 Dec 2024

Contributed by Lukas

It wouldn’t be long before AI joined the brand party! If you want your name to show up in AI-driven results, then taking control of your brand entit...

Your brand mentions are your links – with Casie Gillette

23 Dec 2024

Contributed by Lukas

Like the others in this chapter, Casie Gillette from Customers.ai believes that brand is changing the face of SEO. In her view, you don’t just need ...

Build trust and focus on brand awareness – with Rana Abu Quba Chamsi

20 Dec 2024

Contributed by Lukas

You can put the work into your brand identity, but your customers need to recognise and believe in it too. Rana Abu Quba Chamsi from Expando.Digital e...

Put brand SEO at the heart of your efforts – with Annika Haataja

19 Dec 2024

Contributed by Lukas

Like Rejoice, Annika Haataja from Seeker Digital believes in the power of the brand, and she believes that brand should be central to everything that ...

Shift to Agile SEO - with Grégory Dominé

18 Dec 2024

Contributed by Lukas

Grégory Dominé joins David Bain to discuss the importance of shifting to agile SEO.Talking points include:What does working in an agile way actually...

Identify the archetype of your brand – with Rejoice Ojiaku

17 Dec 2024

Contributed by Lukas

In a world increasingly overpopulated with labels, Rejoice Ojiaku from Nelson Bostock UNLIMITED suggests brand archetypes as a way to make your identi...

Take control of your digital governance – with Ash Nallawalla

16 Dec 2024

Contributed by Lukas

Compliance is starting to have a more important role in many businesses, and Ash Nallawalla from CRM911 Digital is here to explain why digital governa...

Get the most from the client-agency relationship by working together – with Anthony Barone

13 Dec 2024

Contributed by Lukas

Effective communication is about more than just making yourself heard, and Anthony Barone from StudioHawk UK knows how to get clients and agencies to ...

Talk finance to get the budget you deserve – with Anna Bravington

12 Dec 2024

Contributed by Lukas

Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice ...

What content is required for each stage of the buyer journey? Otuto Umeji

11 Dec 2024

Contributed by Lukas

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.Talking points include:How do you create content for e...

Recognise your value and start earning what you deserve – with Adrijana Vujadin

10 Dec 2024

Contributed by Lukas

It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight...

Prove your worth – with Lucia Dello

09 Dec 2024

Contributed by Lukas

In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their ac...

Leverage planning strategy, data analysis & what-if scenarios to navigate ambiguity - Jonathan Moore

04 Dec 2024

Contributed by Lukas

David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.Talkin...

Why you need to add social media to your search strategy - Sabine Ljunggren

27 Nov 2024

Contributed by Lukas

David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.Talking points include:Why do you need to add social ...

Why STORYTELLING Beats Traditional Link Building - with Desmond Boateng

20 Nov 2024

Contributed by Lukas

Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.Talking points include:Why is bu...

Beat the competition with a consistent Link Building strategy! - with Ahmed Bhula

13 Nov 2024

Contributed by Lukas

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be co...

What's the Secret to Customizing GA4 Reports for SEO Success? - with Kyle Rushton McGregor

06 Nov 2024

Contributed by Lukas

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.Talking points include:What are the cus...

PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell

30 Oct 2024

Contributed by Lukas

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration betw...

Focus on building a strong, recognizable brand - Dani Leitner

23 Oct 2024

Contributed by Lukas

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of y...

Team up with AI by using the Cyborg Method to deliver content - with Tom Winter

16 Oct 2024

Contributed by Lukas

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.Discussion points in...

If you have a strong, authoritative domain, publish as much as you can - with Michał Suski

09 Oct 2024

Contributed by Lukas

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can.Discussio...

Learn About Zero-Lead Marketing - with Luca Tagliaferro

02 Oct 2024

Contributed by Lukas

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing".Discussion topics include:What is Zero-Lead marketing?What standalone i...

Log files analysis is still an underrated source of SEO knowledge - Julien Deneuville

25 Sep 2024

Contributed by Lukas

We're in 2024 and log files analysis is still an underrated source of SEO knowledge.David and Julien discuss:What is log file analysis?How do you get ...

Look at SEO holistically, from an entity building perspective - Adam Collins

18 Sep 2024

Contributed by Lukas

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signal...

Focus on User Intent - Amanda Walls

11 Sep 2024

Contributed by Lukas

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Aman...

Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts

04 Sep 2024

Contributed by Lukas

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.David and Jonathon discuss:What automation is ke...

Create the best content, and you'll succeed regardless of changing rules - Ana Llorente

28 Aug 2024

Contributed by Lukas

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on pa...

Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales

21 Aug 2024

Contributed by Lukas

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy.Talking points include:...

Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher

14 Aug 2024

Contributed by Lukas

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update.Talking points include:Google launched the Helpf...

It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez

07 Aug 2024

Contributed by Lukas

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.Talking points include:How would you summarise the way t...

Accept you don't know what is going on - with Kalin Karakehayov

31 Jul 2024

Contributed by Lukas

David and Kalin discuss the importance of accepting that you don't always know what is going on.Talking points include:What do you mean by that?What ...

Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović

24 Jul 2024

Contributed by Lukas

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms.Talking points inc...

Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku

17 Jul 2024

Contributed by Lukas

David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google.Talking points include:What do you mean by So...

Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

10 Jul 2024

Contributed by Lukas

David and Naomi discuss the importance of using your internal data to find exactly what your customers want.Talking points include:What internal data ...

Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

03 Jul 2024

Contributed by Lukas

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.Talking points include:Wh...

TTR - Time to Result - is key when planning page content - with Dan Taylor

26 Jun 2024

Contributed by Lukas

David and Dan discuss why Time to Result - is key when planning page content.Talking points include:What do you specifically mean by TTR - it sounds ...

Don’t let AI take over your content strategy - with Alex Moss

19 Jun 2024

Contributed by Lukas

David and Alex discuss the importance of not letting AI take over your content strategy.Talking points include:What is a good use of AI?How do you kno...

Update your information on Wikipedia/Wikidata - with Josh Greene

12 Jun 2024

Contributed by Lukas

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata.Talking points include:What is Wikidata for the uninitiated?How d...

Change and challenges are inevitable in SEO - with Sarah McDowell

10 Jun 2024

Contributed by Lukas

David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.Talking points include:How often is it changing?How...

2024 will be the marketing era of “do more with less” - Adriana Stein

07 Jun 2024

Contributed by Lukas

David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people opera...

Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez

06 Jun 2024

Contributed by Lukas

David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.Talking points include:Is in-house best?Wha...

There's a lot that SEOs can learn from Paid Search - with Dave Cousin

05 Jun 2024

Contributed by Lukas

Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use pa...

Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona

04 Jun 2024

Contributed by Lukas

David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.Talking points include:H...

Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile

03 Jun 2024

Contributed by Lukas

David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel.Talking points include:What is ...

Optimise your use of Google Business Profile - with Greg Gifford

31 May 2024

Contributed by Lukas

David and Greg discuss the importance of optimising your use of Google Business Profile.Talking points include:What are the key changes in Google Busi...

Using generative AI to supercharge your productivity and business outcomes - with Si Shangase

30 May 2024

Contributed by Lukas

David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes.Talking points include:Why?What soft...

Focus on outcomes rather than outputs - with Chris Alderman

29 May 2024

Contributed by Lukas

Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your s...

Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis

28 May 2024

Contributed by Lukas

David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation.Aleyda says: “St...

Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy

24 May 2024

Contributed by Lukas

SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and f...

Think better, rush less - with Katie McDonald

23 May 2024

Contributed by Lukas

David and Katie discuss the importance of thinking better, and rushing less.Talking points include:- We can use AI to get stuff done faster- For every...

Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez

22 May 2024

Contributed by Lukas

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.Talking points ...

If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin

21 May 2024

Contributed by Lukas

David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking.Talking points include:How much work is overworki...

Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya

20 May 2024

Contributed by Lukas

David and Irina discuss the importance of learning analytics To better understand user behaviour.Talking points include:What aspects of analytics do S...

Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms

17 May 2024

Contributed by Lukas

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.Talking points in...

Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane

16 May 2024

Contributed by Lukas

David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4.Talking points include:What does ...

Target low volume, high ROI keywords - with Araminta Robertson

15 May 2024

Contributed by Lukas

Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.Key discussion points include:Why focus on...

Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

14 May 2024

Contributed by Lukas

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.Talking points include:Wha...

Learn to work with large volumes of data and assess scale - with Pedro Dias

13 May 2024

Contributed by Lukas

David and Pedro discuss the importance of learning to work with large volumes of data and assess scale.Talking points include:AI will gradually empowe...